When was Protected founded?

Protected was founded in 2014 and raised its 1st funding round 3 years after it was founded.

Where is Protected located?

Protected is headquartered in Tel Aviv, Israel.

How many employees does Protected have?

As of May 31, 2026, the latest employee count at Protected is 25.

Is Protected a funded company?

Protected is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Apr 26, 2017.

When was the latest funding round of Protected?

Protected's latest funding was a $***** Seed round on Apr 26, 2017, with participation from 1 investor. Its primary sector is Security & Surveillance Technology. In Israel, the Security & Surveillance Technology sector has seen $100M in funding in 2026 to date.

Where does Protected rank among its competitors?

Protected ranks 255th amongst 2225 active competitors, of which 365 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Evrotrust, which secured $7.61M in Nov, 2025.

Who are the top competitors of Protected?

Protected's top competitors include DoubleVerify, Kairos and Evrotrust. Among them, Evrotrust secured the most recent funding round in November, 2025.

Protected - 2026 Company Profile, Team, Funding & Competitors

Protected is an acquired company based in Tel Aviv (Israel), founded in 2014 by Asaf Greiner and Zac Sadan. It operates as a Cyber security for solving advertisement fraud. Protected has raised an undisclosed amount in funding. The company has 2225 active competitors, including 365 funded and 231 that have exited. Its top competitors include companies like DoubleVerify, Kairos and Evrotrust.

Company Details

Protected Media offers a cyber security solution for preventing online display, video, and mobile advertising fraud. Developed a multilayered ad protection technology, which informs advertisers whether their ad was viewed or clicked by real humans or not. The tool features include machine interrogation, bot fingerprint detection, smart reputation classification among others.

Key Metrics

Founded Year

2014

Location

Tel Aviv, Israel

Stage

Acquired

Latest Funding Round

Seed, Apr 26, 2017, $*****

Investors

iAngels & 2 more

Ranked

255^th among 2225 active competitors

Employee Count

25 as on May 31, 2026

Similar Companies

Kairos & 2236 more

Exit Details

Acquired by Flashtalking (Feb 23, 2021)

View Protected's full profile

Protected got acquired by Flashtalking on Feb 23, 2021.

Click here to take a look at Protected's acquisition in detail

Protected has raised funding over 1 round. Its latest funding round was a Seed round on Apr 26, 2017 for $*****. 1 investor participated in its latest round. Protected has 3 institutional investors.

Here is the list of recent funding rounds of Protected:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 26, 2017	2967031	Seed	6825018	6305126	2757399	7753810

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View details of Protected's funding rounds and investors

The founders of Protected are Asaf Greiner and Zac Sadan.

Here are the details of Protected's key team members:

Asaf Greiner: Founder & CEO of Protected.
Contact Info: 1 email address
Zac Sadan: Co-Founder & CTO of Protected.
Contact Info: 1 email address

View details of Protected's Founder profiles and Board Members

Protected's employee count trend

Protected has 25 employees as of May 26. Here is Protected's employee count trend over the years:

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Top competitors of Protected include DoubleVerify, Kairos and Evrotrust. Here is the list of Top 10 competitors of Protected, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	DoubleVerify 2008, New York City (United States), Public	Provider of media effectiveness platform utilising measurement data and dynamic optimisation	$396M	Tiger Global Management, JMI Management & 12 others	75/100
2nd	Kairos 2011, Miami (United States), Series A	Provider of AI-powered identity verification, document authentication, and biometric solutions	$19.6M	500 Global, Beyond Capital Markets & 21 others	74/100
3rd	Evrotrust 2015, Sofia (Bulgaria), Series B	AI based identity verification and e-Signing solution provider	$13.8M	3TS Capital Partners, BDB & 5 others	72/100
4th	Integral Ad Science 2009, New York City (United States), Acquired	AI powered ad fraud detection software	$80.8M	August Capital, Sapphire Ventures & 11 others	72/100
5th	Clear 2010, New York City (United States), Public	Provider of expedited identity verification services for airport security and more	$135M	T. Rowe Price, United Airlines & 22 others	71/100
6th	Yoti 2014, London (United Kingdom), Series B	Provider of privacy-focused identity and age solutions	$210M	Serengeti Asset Management, HSBC & 12 others	71/100
7th	iProov 2011, London (United Kingdom), Series B	Platform offering digital identity verification services	$85.1M	Sumeru Equity Partners, Dhs & 38 others	70/100
8th	Mantra Softech 2006, Ahmedabad (India), Series A	Biometrics-based security and surveillance solutions	$14.2M	India SME Investments, Motilal Oswal Financial Services ... & 2 others	70/100
9th	CHEQ 2016, Tel Aviv (Israel), Series C	Provider of go-to-market security, compliance, and fraud prevention solutions	$183M	Battery Ventures, Tiger Global Management ... & 5 others	69/100
10th	itsme 2017, Brussels (Belgium), Series B	Provider of digital identity solutions for secure online transactions and signatures	$29.3M	SFPI, Kbc & 6 others	68/100
255th	Protected 2014, Tel Aviv (Israel), Acquired	Cyber security for solving advertisement fraud	-	iAngels, Taya Ventures & 1 others	42/100