When was Purple founded?

Purple was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Where is Purple located?

Purple is headquartered in Oldham, United Kingdom. It is registered at Meadowbank Offices Junction 22 Business Park, Tweedale Way, Chadderton, Oldham, England, OL9 8EH.

Who is the current CEO of Purple?

Gavin Wheeldon and Paul Dumont s of Purple. Gavin Wheeldon has also founded 1 company.

Which legal entities is Purple associated with?

Purple is associated with SO PURPLE GROUP LIMITED and 1 other.

How many employees does Purple have?

As of Sep 30, 2026, the latest employee count at Purple is 161.

Is Purple a funded company?

Purple is a funded company, having raised a total of $20.8M across 5 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jan 14, 2015.

When was the latest funding round of Purple?

Purple's latest funding was a $***** Series B round on Oct 31, 2023, with participation from 1 investor.

Where does Purple rank among its competitors?

Purple ranks 20th amongst 2854 active competitors, of which 214 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Bluecore, which secured $24.9M in Oct, 2024.

Who are the top competitors of Purple?

Purple's top competitors include Atlassian, monday.com and Asana. Among them, Bluecore secured the most recent funding round in October, 2024.

Purple - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Provider of guest WiFi solutions with analytics, CRM, and marketing tools. The company offers solutions for enterprises, small businesses, and multi-tenant properties. It provides secure guest WiFi, data privacy, and analytics. The company’s offerings include captive portal, secure pass, and customer surveys. The platform integrates with existing hardware and offers customer feedback tools.

Website: www.purple.ai/
Social
Registered Address: Meadowbank Offices Junction 22 Business Park, Tweedale Way, Chadderton, Oldham, England, OL9 8EH

Key Metrics

Founded Year

2012

Location

Oldham, United Kingdom

Stage

Acquired

Total Funding

$20.8M in 5 rounds

Latest Funding Round

Series B, Oct 31, 2023, $*****

Investors

Bill Currie & 7 more

Ranked

20^th among 2854 active competitors

Employee Count

161 as on Sep 30, 2026

Investment & Acquisitions

Bonx & 1 more

Similar Companies

Bluecore & 1007 more

Exit Details

Acquired by Pointr (May 14, 2026)

View Purple's full profile

Purple is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
SO PURPLE GROUP LIMITED CIN: 8187142 , United Kingdom, Active		£10M - £50M (As on Jan 31, 2025)	7 (As on Jan 31, 2025)
PURPLE WIFI LIMITED CIN: 06444980 , United Kingdom, Active	Dec 03, 2007	-	88 (As on Jan 31, 2022)

Purple got acquired by Pointr on May 14, 2026.

Click here to take a look at Purple's acquisition in detail

Purple has raised a total funding of $20.8M over 5 rounds. Its first funding round was on Jan 14, 2015. Its latest funding round was a Series B round on Oct 31, 2023 for $*****. 1 investor participated in its latest round. Purple has 5 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Purple:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 31, 2023	4122565	Series B	9048321	1291920	1051791	1024497
Jun 2021	6961629	Series A	4903042	9731428	3621043	Riverside
Sep 19, 2016	8218147	Series A	1002629	9705210	3888466	9469504

Access funding benchmarks and valuations. Sign up today!

View details of Purple's funding rounds and investors

The founders of Purple is Gavin Wheeldon. Gavin Wheeldon and Paul Dumont are the CEOs of Purple.

Here are the details of Purple's key team members:

Gavin Wheeldon: Founder & CEO of Purple.
Paul Dumont: CEO of Purple.

Purple's Board of Directors

Purple's board has 3 active members. Peter Francis Lee, Gavin Lloyd Wheeldon and Shaun Ronald Bossons are part of team.

Here is the list of Purple's board of directors:

Name	Type	Representing	Status	Duration
xybfbyb	Team	-	Current	2y 5m
wixmkao	Team	-	Current	9y 6m
fgecfvd	Team	-	Current	8y 5m

View details of Purple's Founder profiles and Board Members

Purple's employee count trend

Purple has 161 employees as of Sep 26. Here is Purple's employee count trend over the years:

Uncover Purple's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Purple include Atlassian, monday.com and Asana. Here is the list of Top 10 competitors of Purple, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Atlassian 2002, Sydney (Australia), Public	Developer of collaboration software and tools for various professional teams	$210M	T. Rowe Price, Accel & 5 others	86/100
2nd	monday.com 2012, Tel Aviv (Israel), Public	Cloud-based platform offering suite solutions for project management	$235M	Genesis Partners, Entree Capital & 19 others	83/100
3rd	Asana 2008, San Francisco (United States), Public	Cloud-based platform offering project management software	$453M	Generation Investment Management, Benchmark ... & 30 others	79/100
4th	Clickup 2016, Palo Alto (United States), Series C	Developer of a platform providing project management and team collaboration	$535M	Georgian, Craft Ventures & 7 others	78/100
5th	Coda 2014, San Francisco (United States), Acquired	Document Collaboration Tool	$240M	Kleiner Perkins, Greylock Partners & 26 others	76/100
6th	Zoho 1996, Chennai (India), Unfunded	Provider of cloud-based business software suite for diverse operational requirements	-	-	76/100
7th	Symphony 2014, New York City (United States), Series E	Compliance management solutions for financial institutions	$461M	Lakestar, UBS & 38 others	76/100
8th	Webex 1995, San Jose (United States), Acquired	Provider of solutions for virtual meetings and training sessions	$25M	Summit Partners, Deutsche Telekom & 5 others	74/100
9th	Bluecore 2013, New York City (United States), Acquired	Provider of automated personalized trigger-based email marketing	$263M	Georgian, Norwest & 12 others	73/100
10th	Igloo 2008, Kitchener (Canada), Acquired	Cloud-based enterprise social networking solution provider	$53.3M	Royal Bank of Canada, Frontier Capital & 2 others	70/100
20th	Purple 2012, Oldham (United Kingdom), Acquired	Provider of guest WiFi solutions with analytics, CRM, and marketing tools	$20.8M	Riverside, Juno Capital & 6 others	65/100