When was Rosie founded?

Rosie was founded in 2012 and raised its 1st funding round 5 years after it was founded.

Where is Rosie located?

Rosie is headquartered in Ithaca, United States.

How many employees does Rosie have?

As of Nov 29, 2025, the latest employee count at Rosie is 28.

Is Rosie a funded company?

Rosie is a funded company, having raised a total of $11.9M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Sep 12, 2017.

When was the latest funding round of Rosie?

Rosie's latest funding was a $***** Series A round on Feb 03, 2021, with participation from 1 investor.

Where does Rosie rank among its competitors?

Rosie ranks 7th amongst 446 active competitors, of which 31 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Martie, which secured $7M in Dec, 2023.

Who are the top competitors of Rosie?

Rosie's top competitors include Thrive Market, Shipt and Mercato. Among them, Martie secured the most recent funding round in December, 2023.

Rosie - 2026 Company Profile, Team, Funding & Competitors

Rosie is an acquired company based in Ithaca (United States), founded in 2012 by Nick Nickitas. It operates as an E-commerce platform empowering independent grocers with online shopping and fulfillment solutions. Rosie has raised $11.9M in funding from Avenue Growth Partners. The company has 446 active competitors, including 31 funded and 15 that have exited. Its top competitors include companies like Thrive Market, Shipt and Mercato.

Company Details

E-commerce platform empowering independent grocers with online shopping and fulfillment solutions. It provides a white-label grocery e-commerce software designed for local independent grocers, offering full-service fulfillment capabilities. The platform enables retailers to extend their reach beyond physical stores with features like configurable website pages, digital end-cap merchandising, and integrations with POS, rewards, and delivery partners. It supports catering programs, retailer-branded digital engagement, and mobile apps. The platform facilitates online SNAP/EBT payments, enhancing accessibility for customers. It offers tools for digital marketing, customer support, and seamless integration with existing tech ecosystems. It is a SaaS platform focused on delivering an omnichannel shopping experience, enabling online grocery shopping, order fulfillment, and customer engagement. It is a B2B tech company that helps independent grocers compete effectively in the e-commerce landscape.

Website: rosieapp.com
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Key Metrics

Founded Year

2012

Location

Ithaca, United States

Stage

Acquired

Total Funding

$11.9M in 2 rounds

Latest Funding Round

Series A, Feb 03, 2021, $*****

Investors

Avenue Growth Partners & 10 more

Ranked

7^th among 446 active competitors

Employee Count

28 as on Nov 29, 2025

Similar Companies

Relay Foods & 166 more

Exit Details

Acquired by Instacart (Sep 07, 2022)

View Rosie's full profile

Rosie got acquired by Instacart on Sep 07, 2022.

Click here to take a look at Rosie's acquisition in detail

Rosie has raised a total funding of $11.9M over 2 rounds. Its first funding round was on Sep 12, 2017. Its latest funding round was a Series A round on Feb 03, 2021 for $*****. 1 investor participated in its latest round. Rosie has 11 institutional investors.

Here is the list of recent funding rounds of Rosie:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 03, 2021	3274235	Series A	2299617	3173619	4783359	6958103
Sep 12, 2017	9496613	Seed	3810351	6882065	6841864	9671139

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View details of Rosie's funding rounds and investors

The founders of Rosie is Nick Nickitas.

Here are the details of Rosie's key team members:

Nick Nickitas: Founder and CEO of Rosie.

View details of Rosie's Founder profiles and Board Members

Rosie's employee count trend

Rosie has 28 employees as of Nov 25. Here is Rosie's employee count trend over the years:

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Top competitors of Rosie include Thrive Market, Shipt and Mercato. Here is the list of Top 10 competitors of Rosie, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Thrive Market 2014, Los Angeles (United States), Series C	Online membership-based platform offering organic groceries	$332M	Compound, Invus & 64 others	83/100
2nd	Shipt 2014, Birmingham (United States), Acquired	Provider of on-demand grocery delivery	$60.1M	Greycroft, Headline & 6 others	77/100
3rd	Mercato 2015, Brooklyn (United States), Series A	Online grocery delivery connecting customers with local, independent grocers	$40.8M	Greycroft, Velvet Sea Ventures & 14 others	74/100
4th	SayWeee 2015, San Francisco (United States), Series E	Online retailer of Asian groceries, food, and household products	$864M	DST Global, Goodwater Capital & 21 others	67/100
5th	Quicklly 2018, Chicago (United States), Seed	Online marketplace platform offering grocery and food delivery services	$5.2M	JAM Fund, Great North Ventures & 10 others	66/100
6th	Good Eggs 2011, San Francisco (United States), Acquired	Online retailer of organic groceries, meal kits, and household essentials	$196M	Index Ventures, Glade Brook Capital & 26 others	64/100
7th	Rosie 2012, Ithaca (United States), Acquired	E-commerce platform empowering independent grocers with online shopping and fulfillment solutions	$11.9M	645 Ventures, Working Lab Capital & 9 others	61/100
8th	Mariano's 1999, Chicago (United States), Acquired	Online platform offering multi-category grocery supplies	-	-	60/100
9th	Martie 1998, Albemarle (United States), Series A	Online platform offering surplus grocery supplies	$10M	Upfront Ventures, Seedcamp & 4 others	53/100
10th	Peapod 1989, Chicago (United States), Public	Online grocery delivery service	-	Ahold Delhaize	53/100