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Rosie - About the company

Rosie is an acquired company based in Ithaca (United States), founded in 2012 by Jon Ambrose, Nick Nickitas and Michael Ryzewic. It operates as an E-commerce platform empowering independent grocers with online shopping and fulfillment solutions. Rosie has raised $11.9M in funding from Avenue Growth Partners. The company has 464 active competitors, including 33 funded and 18 that have exited. Its top competitors include companies like Thrive Market, Shipt and SayWeee.

Company Details

E-commerce platform empowering independent grocers with online shopping and fulfillment solutions. It provides a white-label grocery e-commerce software designed for local independent grocers, offering full-service fulfillment capabilities. The platform enables retailers to extend their reach beyond physical stores with features like configurable website pages, digital end-cap merchandising, and integrations with POS, rewards, and delivery partners. It supports catering programs, retailer-branded digital engagement, and mobile apps. The platform facilitates online SNAP/EBT payments, enhancing accessibility for customers. It offers tools for digital marketing, customer support, and seamless integration with existing tech ecosystems. It is a SaaS platform focused on delivering an omnichannel shopping experience, enabling online grocery shopping, order fulfillment, and customer engagement. It is a B2B tech company that helps independent grocers compete effectively in the e-commerce landscape.
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Key Metrics
Founded Year
2012
Location
Ithaca, United States
Stage
Acquired
Total Funding
$11.9M in 2 rounds
Latest Funding Round
Ranked
Employee Count
1 - 10 as on Jul 01, 2024
Similar Companies
Exit Details
Acquired by Instacart (Sep 07, 2022)

Rosie's acquisition details

Rosie got acquired by Instacart on Sep 07, 2022.
Click here to take a look at Rosie's acquisition in detail
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Rosie's funding and investors

Rosie has raised a total funding of $11.9M over 2 rounds. Its first funding round was on Sep 12, 2017. Its latest funding round was a Series A round on Feb 03, 2021 for $*****. 1 investor participated in its latest round. Rosie has 11 institutional investors.

Here is the list of recent funding rounds of Rosie:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Feb 03, 2021
4398019
Series A
8660868
4571917
4187201
3130537
Sep 12, 2017
5442530
Seed
5097125
9358457
5686722
5605299
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Rosie's founders and board of directors

Founder? Claim Profile
The founders of Rosie are Jon Ambrose, Nick Nickitas and Michael Ryzewic.
Here are the details of Rosie's key team members:

Rosie's employee count trend

Rosie has 1 - 10 employees as of Jul 24. Here is Rosie's employee count trend over the years:
Employee count trend for Rosie
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Rosie's Competitors and alternates

Top competitors of Rosie include Thrive Market, Shipt and SayWeee. Here is the list of Top 10 competitors of Rosie, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Thrive Market
Thrive Market
2014, Los Angeles (United States), Series C
Online membership-based platform offering organic groceries
$332M
83/100
2nd
Logo for Shipt
Shipt
2014, Birmingham (United States), Acquired
Provider of on-demand grocery delivery
$60.1M
78/100
3rd
Logo for SayWeee
SayWeee
2015, San Francisco (United States), Series E
Online retailer of Asian groceries, food, and household products
$864M
77/100
4th
Logo for Mercato
Mercato
2015, Brooklyn (United States), Series A
Online grocery delivery connecting customers with local, independent grocers
$40.8M
74/100
5th
Logo for Quicklly
Quicklly
2018, Chicago (United States), Seed
Online marketplace platform offering grocery and food delivery services
$5.2M
65/100
6th
Logo for Good Eggs
Good Eggs
2011, San Francisco (United States), Acquired
Online retailer of organic groceries, meal kits, and household essentials
$196M
65/100
7th
Logo for Mariano's
Mariano's
1999, Chicago (United States), Acquired
Online platform offering multi-category grocery supplies
-
-
62/100
8th
Logo for Festival Foods
Festival Foods
1946, De Pere (United States), Unfunded
Online e-commerce platform for food grocery
-
-
61/100
9th
Logo for Schnucks
Schnucks
1939, St. Louis (United States), Unfunded
Retailer of grocery items, prepared meals, bakery, and floral products
-
-
60/100
10th
Logo for Peapod
Peapod
1989, Chicago (United States), Public
Online grocery delivery service
-
58/100
11th
Logo for Rosie
Rosie
2012, Ithaca (United States), Acquired
E-commerce platform empowering independent grocers with online shopping and fulfillment solutions
$11.9M
58/100
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Rosie's Investments and acquisitions

Rosie has made no investments or acquisitions yet.

Reports related to Rosie

Here is the latest report on Rosie's sector:

News related to Rosie

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Rosie Hires VP of Sales to Focus on GrowthProgressive GrocerAug 23, 2022Rosie
Dash’s Market Launches SNAP Online Through RosieWinsight Grocery BusinessMay 09, 2022Dashsmarket, Rosie
Rosie Helps Independent Grocers Accept SNAP Payments OnlineWinsight Grocery BusinessFeb 15, 2022Rosie
Rosie Hires 1st Chief Revenue OfficerProgressive GrocerNov 12, 2021Rosie, KeyMe
Rosie Hires Cfo And Svp, MarketingProgressive GrocerMay 18, 2021Rosie, Gamalon
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