When was RXBAR founded?

RXBAR was founded in 2012 and raised its 1st funding round 4 years after it was founded.

Where is RXBAR located?

RXBAR is headquartered in Chicago, United States.

How many employees does RXBAR have?

As of May 31, 2026, the latest employee count at RXBAR is 14.

Is RXBAR a funded company?

RXBAR is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Apr 18, 2016.

How much is RXBAR worth?

The last known valuation of RXBAR was $***** as of Dec 30, 2017.

When was the latest funding round of RXBAR?

RXBAR's latest funding was a $***** Seed round on Apr 18, 2016, with participation from 0 investor. Its primary sector is Food & Beverage Products. In United States, the Food & Beverage Products sector has seen $531M in funding in 2026 to date.

Where does RXBAR rank among its competitors?

RXBAR ranks 13th amongst 308 active competitors, of which 25 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Phab, which secured $4M in Jun, 2026.

Who are the top competitors of RXBAR?

RXBAR's top competitors include OZiva, Wellbeing Nutrition and Plix. Among them, Phab secured the most recent funding round in June, 2026.

RXBAR - 2026 Company Profile, Team, Funding & Competitors

Q: Is RXBAR an acquired company?

RXBAR got acquired by Kellogg on Oct 06, 2017.

Company Details

Clean protein snacks with simple ingredients for a healthy lifestyle. They offer a variety of protein bars, nut butter & oat snacks, and mini protein bars made with minimally processed ingredients and no artificial additives. The focus is on providing convenient and nutritious options using real food ingredients like nuts, egg whites, and dates. They promote a healthy lifestyle through clean eating and transparency about their product ingredients. They offer subscription services for recurring snack deliveries with free shipping. The website features articles and recipes to further engage customers. They also have a store locator to find where to buy their products. The website offers cart, login, sign up, my account, subscription, search, promotional terms, privacy notice, terms of use, accessibility, cookie preferences.

Website: rxbar.com
Social
Email ID: *****@rxbar.com

Key Metrics

Founded Year

2012

Location

Chicago, United States

Stage

Acquired

Total Funding

$825K in 1 round

Latest Funding Round

Seed, Apr 18, 2016, $*****

Last Known Valuation

$***** as on Dec 30, 2017

Ranked

13^th among 308 active competitors

Employee Count

14 as on May 31, 2026

Investment & Acquisitions

Minded

Similar Companies

OZiva & 370 more

Exit Details

Acquired by Kellogg (Oct 06, 2017)

View RXBAR's full profile

RXBAR got acquired by Kellogg on Oct 06, 2017 at an acquisition amount of $*****.

Click here to take a look at RXBAR's acquisition in detail

RXBAR has raised a total funding of $825K over 1 round.

Here is the list of recent funding rounds of RXBAR:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 18, 2016	6231450	Seed	3118275	6098226	6635294	8841778

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View details of RXBAR's funding rounds and investors

The founders of RXBAR are Peter Rahal and Jared Smith.

Here are the details of RXBAR's key team members:

Peter Rahal: Co-Founder of RXBAR and founder of 2 other companies, Linus Technology and David Protein. They are also an angel investor in 10 startups and serve on the board of 1 company.
Contact Info: 1 email address
Jared Smith: Co-Founder & CFO of RXBAR. They are also an angel investor in 6 startups and serve on the board of 1 company.

View details of RXBAR's Founder profiles and Board Members

RXBAR's employee count trend

RXBAR has 14 employees as of May 26. Here is RXBAR's employee count trend over the years:

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Top competitors of RXBAR include OZiva, Wellbeing Nutrition and Plix. Here is the list of Top 10 competitors of RXBAR, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	OZiva 2010, Mumbai (India), Acquired	Provider of nutritional food and health supplements	$17.3M	Eight Roads Ventures, Stride Ventures & 9 others	72/100
2nd	Wellbeing Nutrition 2019, Mumbai (India), Acquired	Provider of organic whole-food nutritional supplements	$25.6M	Fireside Ventures, Roha & 37 others	69/100
3rd	Plix 2018, Thane (India), Acquired	Online brand offering nutritional supplements	$11.1M	RPSG Capital Ventures, Guild Capital & 6 others	66/100
4th	Kind 2004, New York City (United States), Series B	Manufacturing and marketing branded protein bar products	-	Mars, VMG Partners & 2 others	64/100
5th	Cosmix 2019, Bengaluru (India), Acquired	Brand of superfood powder	$121K	-	55/100
6th	Better Nature 2018, London (United Kingdom), Seed	Internet first brand offering natural nutrition products	$5.62M	Ascension, Kale United & 15 others	53/100
7th	Foodnerd 2017, Buffalo (United States), Seed	Internet-first brand offering plant-based superfoods	$16.4M	Selva Ventures, S2 Venture Partners & 2 others	52/100
8th	BetterAlt 2022, Mumbai (India), Seed	Internet first brand of mushroom coffee, millet & beet root powder	$1.51M	HipHop Skin Care, Plan B Innovation Labs ... & 15 others	52/100
9th	Phab 2018, Mumbai (India), Seed	Brand of protein powder	$6.13M	OTP Ventures, Chona Family Office & 11 others	50/100
10th	ALOHA 2012, New York City (United States), Series B	Brand of nutrition supplements	$105M	Founders Fund, Khosla Ventures & 28 others	48/100
13th	RXBAR 2012, Chicago (United States), Acquired	Clean protein snacks with simple ingredients for a healthy lifestyle	$825K	-	45/100