Where is Safely located?

Safely is headquartered in Culver City, United States.

How many employees does Safely have?

As of Sep 30, 2026, the latest employee count at Safely is 12.

Where does Safely rank among its competitors?

Safely ranks 25th amongst 204 active competitors, of which 16 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Homecourt, which secured $8M in Oct, 2025.

Who are the top competitors of Safely?

Safely's top competitors include Procter & Gamble, Blueland and SC Johnson. Among them, Homecourt secured the most recent funding round in October, 2025.

Safely - 2026 Company Profile, Team, Funding & Competitors

Company Details

Manufacturer of plant-powered home cleaning and personal care products, including items for home fragrance, surfaces, dishwashing, laundry, and hand care. It focuses on providing cleaning solutions without harsh chemicals, artificial stabilizers, and dyes. The company offers a variety of scents across its product lines, aiming to transform the cleaning experience with luxury fragrances.

Website: getsafely.com
Social

Key Metrics

Founded Year

2021

Location

Culver City, United States

Stage

Funding Raised

Investors

Imaginary & 2 more

Ranked

25^th among 204 active competitors

Employee Count

12 as on Sep 30, 2026

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View Safely's full profile

Safely is a funded company. Safely has 3 institutional investors.

View details of Safely's funding rounds and investors

The founders of Safely are Kris Jenner and Chrissy Teigen.

Here are the details of Safely's key team members:

Kris Jenner: Co-Founder of Safely.
Contact Info: 1 email address
Chrissy Teigen: Co-Founder of Safely.
Contact Info: 1 email address

View details of Safely's Founder profiles and Board Members

Safely's employee count trend

Safely has 12 employees as of Sep 26. Here is Safely's employee count trend over the years:

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Top competitors of Safely include Procter & Gamble, Blueland and SC Johnson. Here is the list of Top 10 competitors of Safely, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Procter & Gamble 1837, Cincinnati (United States), Public	Provider of FMCG conglomerate products	-	Alcor Fund, Black Capital Investments & 5 others	79/100
2nd	Blueland 2014, New York City (United States), Series B	Provider of reusable containers and concentrated cleaning product refills	$35M	Global Founders Capital, MaC Venture Capital ... & 17 others	63/100
3rd	SC Johnson 1886, Racine (United States), Unfunded	Manufacturer of household cleaning and pest control products	-	-	59/100
4th	Cleancult 2016, Wellesley (United States), Series B	Provider of refillable household cleaning products in paper-based packaging	$36.8M	Anchor Capital Partners, BoxGroup & 38 others	56/100
5th	Clorox 1913, San Francisco (United States), Public	Manufacturer of cleaning and disinfecting products	-	-	56/100
6th	Hindustan Unilever 1933, Mumbai (India), Public	Manufacturer of FMCG, packaged food, and consumer goods	-	Life Insurance Corporation of India	53/100
7th	Spectrum Brands 1904, Middleton (United States), Public	Manufacturer of home essentials, pet supplies, and home pest control products	-	Columbia Capital, Allegro Investment Fund ... & 3 others	52/100
8th	Lysol 1899, Parsippany Troy Hills (United States), Funding Raised	Manufacturer of household cleaning and disinfecting products	-	A-Rod	52/100
9th	Homecourt 2021, Santa Monica (United States), Series A	Internet first brand of luxury cleaning and household products	$22.1M	CULT Capital, Jobi	47/100
10th	Modere 2013, Springville (United States), Funding Raised	Health, wellness, and home essentials now available on Shaklee's platform	-	Golden Gate Capital, Z Capital Group & 1 others	45/100
25th	Safely 2021, Culver City (United States), Funding Raised	Manufacturer of plant-powered home cleaning and personal care products	-	Imaginary, Ngan Capital & 1 others	30/100