When was Saie founded?

Saie was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Where is Saie located?

Saie is headquartered in New York City, United States.

Who is the current CEO of Saie?

Laney Crowell of Saie. They have also founded 1 company.

How many employees does Saie have?

As of Aug 31, 2026, the latest employee count at Saie is 285.

Is Saie a funded company?

Saie is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Aug 04, 2020.

When was the latest funding round of Saie?

Saie's latest funding was a $***** Seed round on Aug 04, 2020, with participation from 4 investors.

Where does Saie rank among its competitors?

Saie ranks 16th amongst 183 active competitors, of which 25 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was MERIT, which secured an undisclosed amount in Jul, 2026.

Who are the top competitors of Saie?

Saie's top competitors include E.L.F Cosmetics, Too Faced and PAT McGRATH LABS. Among them, MERIT secured the most recent funding round in July, 2026.

Saie - 2026 Company Profile, Team, Funding & Competitors

Company Details

Saie is an internet first brand offering multi-category makeup products. Their product catalog includes glowy super gel, mascara, gloss, lip balm, etc. The company claims its products to be cruelty-free.

Website: saiehello.com
Email ID: *****@saiehello.com

Key Metrics

Founded Year

2019

Location

New York City, United States

Stage

Seed

Latest Funding Round

Seed, Aug 04, 2020, $*****

Investors

Unilever Ventures & 11 more

Ranked

16^th among 183 active competitors

Employee Count

285 as on Aug 31, 2026

Similar Companies

MERIT & 142 more

View Saie's full profile

Saie has raised funding over 1 round. Its latest funding round was a Seed round on Aug 04, 2020 for $*****. 4 investors participated in its latest round. Saie has 11 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Saie:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 04, 2020	7182140	Seed	9874273	4795904	9953280	3884712

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View details of Saie's funding rounds and investors

The founders of Saie is Laney Crowell. Laney Crowell is the CEO of Saie.

Here are the details of Saie's key team members:

Laney Crowell: Founder & CEO of Saie.
Contact Info: 1 email address

View details of Saie's Founder profiles and Board Members

Saie's employee count trend

Saie has 285 employees as of Aug 26. Here is Saie's employee count trend over the years:

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Top competitors of Saie include E.L.F Cosmetics, Too Faced and PAT McGRATH LABS. Here is the list of Top 10 competitors of Saie, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	E.L.F Cosmetics 2004, Oakland (United States), Public	Internet first brand offering multi category color cosmetics	-	TSG Consumer Partners, FS Investors	66/100
2nd	Too Faced 1998, Orange (United States), Acquired	Brand offering makeup products	$71.4M	Weston Presidio, Main Post Partners	61/100
3rd	PAT McGRATH LABS 2016, New York City (United States), Series B	Legendary makeup brand offering innovative cosmetics, collaborations, and artistry	$88M	Eurazeo, ONE Luxury Group	59/100
4th	MERIT 2021, Los Angeles (United States), Series A	Internet first brand offering eco-friendly beauty care products	$20M	L Catterton, Summit Partners & 5 others	55/100
5th	IL Makiage 1972, New York City (United States), Series B	Internet first brand offering makeup products based on personal recommendation	$130M	Franklin Templeton Investments, Fidelity Investments ... & 5 others	55/100
6th	Makeup By Mario 2020, New York City (United States), Series C	Internet first brand offering multi-category cosmetics products	$40M	Silas Capital, Northwood Ventures & 1 others	53/100
7th	Milk Makeup 2015, New York City (United States), Acquired	Clean beauty and vegan makeup brand empowering self-expression and creativity	-	Main Post Partners, Amorepacific Group & 2 others	52/100
8th	Violette_FR 2021, Brooklyn (United States), Series B	Internet first brand offering multi-category natural makeup products	$2.75M	Felix Capital, Greycroft & 6 others	52/100
9th	Smashbox 1990, San Francisco (United States), Acquired	Cruelty-free, vegan makeup and primers for studio-quality results	-	TSG Consumer Partners	51/100
10th	Morphe 2008, San Francisco (United States), Acquired	Brand of beauty & personal care products	-	General Atlantic, Sofina & 1 others	49/100
16th	Saie 2019, New York City (United States), Seed	Internet-first brand offering multi-category makeup products	-	G9 Ventures, Unilever Ventures & 10 others	47/100