When was Simpli founded?

Simpli was founded in 2010 and raised its 1st funding round within a year of its incorporation.

Where is Simpli located?

Simpli is headquartered in Fort Worth, United States. It is registered at 128 E EXCHANGE AVE STE 700,FORT WORTH,TX,76164,220.

How many employees does Simpli have?

As of Sep 30, 2026, the latest employee count at Simpli is 586.

Is Simpli a funded company?

Simpli is a funded company, having raised a total of $22.6M across 7 funding rounds to date. The company's 1st funding round was a $***** Convertible Debt round, raised on May 25, 2010.

How much is Simpli worth?

The last known valuation of Simpli was $***** as of Jun 28, 2021.

When was the latest funding round of Simpli?

Simpli's latest funding was a $***** Series C round on Jun 28, 2021, with participation from 1 investor. Its primary sector is AdTech. In United States, the AdTech sector has seen $1.6B in funding in 2026 to date.

Where does Simpli rank among its competitors?

Simpli ranks 16th amongst 173 active competitors, of which 17 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was InMobi, which secured $350M in Dec, 2025.

Who are the top competitors of Simpli?

Simpli's top competitors include Affle, InMobi and Moloco. Among them, InMobi secured the most recent funding round in December, 2025.

Simpli - 2026 Company Profile, Team, Funding & Competitors

Simpli is an acquired company based in Fort Worth (United States), founded in 2010 by Don Epperson. It operates as a Programmatic DSP for advertisers. Simpli has raised $22.6M in funding from Blackstone and Frontier Capital, with last known valuation of $*****. The company has 173 active competitors, including 17 funded and 18 that have exited. Its top competitors include companies like Affle, InMobi and Moloco.

Company Details

Simpli.fi's offering - In.finity Programmatic Marketing Platform, enables the purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. In.finity enables marketers to target, optimize and report on display campaigns at the individual data element level. Audiences are custom built using individual data elements, audiences are optimized on the fly, automated multivariate optimizatin calculates the value of each ad impression and programmatically adjusts bids accordingly. It recently added three new exchanges: Twitter’s MoPub, Millennial Media and LiveRail which enables it to support display, mobile and video ad buying.

Website: simpli.fi
Social
Email ID: *****@simpli.fi
Registered Address: 128 E EXCHANGE AVE STE 700,FORT WORTH,TX,76164,220

Key Metrics

Founded Year

2010

Location

Fort Worth, United States

Stage

Acquired

Total Funding

$22.6M in 7 rounds

Latest Funding Round

Series C, Jun 28, 2021, $*****

Last Known Valuation

$***** as on Jun 28, 2021

Investors

Blackstone & 5 more

Ranked

16^th among 173 active competitors

Employee Count

586 as on Sep 30, 2026

Investment & Acquisitions

Bidtellect & 2 more

Similar Companies

Affle & 165 more

Exit Details

Acquired by GTCR (Aug 31, 2017)

View Simpli's full profile

Simpli is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
SIMPLIFI HOLDINGS, LLC CIN: 32041199541 , United States, Active	Feb 09, 2010	-	-	-

Simpli got acquired by GTCR on Aug 31, 2017.

Click here to take a look at Simpli's acquisition in detail

Simpli has raised a total funding of $22.6M over 7 rounds. Its first funding round was on May 25, 2010. Its latest funding round was a Series C round on Jun 28, 2021 for $*****. 1 investor participated in its latest round. Simpli has 6 institutional investors.

Here is the list of recent funding rounds of Simpli:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 28, 2021	9747343	Series C	6238303	9982224	8110691	6909312
Dec 18, 2013	2761945	Series B	1172295	6917570	3520436	Contour Venture Partners
Jan 25, 2012	2442079	Series A	4740374	1461863	6377444	1872356

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View details of Simpli's funding rounds and investors

The founders of Simpli is Don Epperson.

Here are the details of Simpli's key team members:

Don Epperson: Co-Founder & Board Member of Simpli and founder of 1 other company.

View details of Simpli's Founder profiles and Board Members

Simpli's employee count trend

Simpli has 586 employees as of Sep 26. Here is Simpli's employee count trend over the years:

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Top competitors of Simpli include Affle, InMobi and Moloco. Here is the list of Top 10 competitors of Simpli, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Affle 2005, Singapore (Singapore), Public	Provider of consumer intelligence driven platform for mobile advertising solutions	$10M	D2C, Sohum 9x & 12 others	72/100
2nd	InMobi 2007, Bengaluru (India), Series D	GenAI-powered consumer internet platform connecting brands and consumers through advertising, discovery, and commerce	$266M	Sherpalo Ventures, SoftBank Vision Fund & 45 others	72/100
3rd	Moloco 2013, Redwood City (United States), Series C	Cloud platform offering AI enabled mobile DSP software	$200M	Tiger Global Management, Mirae Asset & 13 others	71/100
4th	Start.io 2010, New York City (United States), Series A	Provider of a platform for mobile advertising and audience monetization	$4.3M	Scale Up Venture Capital, Hercules Capital ... & 4 others	70/100
5th	Mobavenue 2017, Mumbai (India), Acquired	AI-powered AdTech and consumer growth platform enabling full-funnel programmatic advertising	-	Pipal Capital Management, Aman Shivraj Agro Industries ... & 2 others	63/100
6th	MadHive 2015, New York City (United States), Series D	Provider of technology for local connected television advertising and media sales	$307M	Goldman Sachs Asset Management, Fenbushi Capital ... & 4 others	59/100
7th	NativeX 2000, Sartell (United States), Acquired	Demand side platform for enterprises	$320K	Great North Labs, Alta Equity Partners	58/100
8th	Agentio 2006, Brooklyn (United States), Series B	Provider of a platform for managing and scaling creator advertising campaigns	$62.5M	Benchmark, Forerunner Ventures & 14 others	58/100
9th	SMADEX 2011, Barcelona (Spain), Acquired	Provider of a platform for mobile user acquisition and retargeting	$2.41M	Catalonia Trade & Investment, Nekko Capital ... & 4 others	57/100
10th	adjoe 2018, Hamburg (Germany), Series D	Adtech network providing mobile advertising and mobile app monetization solutions	$103M	Bertelsmann	57/100
16th	Simpli 2010, Fort Worth (United States), Acquired	Programmatic DSP for advertisers	$22.6M	Contour Venture Partners, Progress Ventures ... & 4 others	46/100

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Simpli has acquired 3 companies including Bidtellect, CoreMedia Systems and Advantage Software. Simpli has not made any investments as of now.

Here is the list of its acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Feb 28, 2023	Acquisition	Bidtellect	2011	Delray Beach (United States)
Feb 03, 2022	Acquisition	CoreMedia Systems	1992	Fairfield (United States)
Jan 15, 2021	Acquisition	Advantage Software	1985	Mooresville (United States)