When was Simpli founded?

Simpli was founded in 2010 and raised its 1st funding round within a year of its incorporation.

Where is Simpli located?

Simpli is headquartered in Fort Worth, United States. It is registered at 128 E EXCHANGE AVE STE 700,FORT WORTH,TX,76164,220.

How many employees does Simpli have?

As of Aug 31, 2026, the latest employee count at Simpli is 590.

Is Simpli a funded company?

Simpli is a funded company, having raised a total of $22.6M across 7 funding rounds to date. The company's 1st funding round was a $***** Convertible Debt round, raised on May 25, 2010.

How much is Simpli worth?

The last known valuation of Simpli was $***** as of Mar 26, 2025.

When was the latest funding round of Simpli?

Simpli's latest funding was a $***** Series C round on Jun 28, 2021, with participation from 1 investor.

Where does Simpli rank among its competitors?

Simpli ranks 13th amongst 149 active competitors, of which 16 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was InMobi, which secured $350M in Dec, 2025.

Who are the top competitors of Simpli?

Simpli's top competitors include Affle, InMobi and Start.io. Among them, InMobi secured the most recent funding round in December, 2025.

Simpli - 2026 Company Profile, Team, Funding & Competitors

Company Details

Simpli.fi's offering - In.finity Programmatic Marketing Platform, enables the purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. In.finity enables marketers to target, optimize and report on display campaigns at the individual data element level. Audiences are custom built using individual data elements, audiences are optimized on the fly, automated multivariate optimizatin calculates the value of each ad impression and programmatically adjusts bids accordingly. It recently added three new exchanges: Twitter’s MoPub, Millennial Media and LiveRail which enables it to support display, mobile and video ad buying.

Website: simpli.fi
Social
Email ID: *****@simpli.fi
Registered Address: 128 E EXCHANGE AVE STE 700,FORT WORTH,TX,76164,220

Key Metrics

Founded Year

2010

Location

Fort Worth, United States

Stage

Acquired

Total Funding

$22.6M in 7 rounds

Latest Funding Round

Series C, Jun 28, 2021, $*****

Last Known Valuation

$***** as on Mar 26, 2025

Investors

Blackstone & 4 more

Ranked

13^th among 149 active competitors

Employee Count

590 as on Aug 31, 2026

Investment & Acquisitions

Bidtellect & 2 more

Similar Companies

Affle & 157 more

Exit Details

Acquired by GTCR (Aug 31, 2017)

View Simpli's full profile

Simpli is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SIMPLIFI HOLDINGS, LLC CIN: 32041199541 , United States, Active	Feb 09, 2010	-	-	-

Simpli got acquired by GTCR on Aug 31, 2017.

Click here to take a look at Simpli's acquisition in detail

Simpli has raised a total funding of $22.6M over 7 rounds. Its first funding round was on May 25, 2010. Its latest funding round was a Series C round on Jun 28, 2021 for $*****. 1 investor participated in its latest round. Simpli has 5 institutional investors.

Here is the list of recent funding rounds of Simpli:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 28, 2021	6421640	Series C	9462521	9334026	8930270	1005074
Dec 18, 2013	2356272	Series B	4278361	4831124	8506845	Contour Venture Partners
Jan 25, 2012	3404316	Series A	2665380	8221165	6226002	7848840

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View details of Simpli's funding rounds and investors

The founders of Simpli is Don Epperson.

Here are the details of Simpli's key team members:

Don Epperson: Co-Founder & Board Member of Simpli and founder of 1 other company.

View details of Simpli's Founder profiles and Board Members

Simpli's employee count trend

Simpli has 590 employees as of Aug 26. Here is Simpli's employee count trend over the years:

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Top competitors of Simpli include Affle, InMobi and Start.io. Here is the list of Top 10 competitors of Simpli, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Affle 2005, Singapore (Singapore), Public	Provider of consumer intelligence driven platform for mobile advertising solutions	$10M	D2C, Sohum 9x & 12 others	72/100
2nd	InMobi 2007, Bengaluru (India), Series D	Provider of advertising solutions and platforms for brand building and growth	$266M	Sherpalo Ventures, SoftBank Vision Fund & 44 others	72/100
3rd	Start.io 2010, New York City (United States), Series A	Provider of a platform for mobile advertising and audience monetization	$4.3M	Scale Up Venture Capital, Hercules Capital ... & 4 others	69/100
4th	Moloco 2013, Redwood City (United States), Series C	Cloud platform offering AI enabled mobile DSP software	$200M	Tiger Global Management, Mirae Asset & 13 others	69/100
5th	Mobavenue 2017, Mumbai (India), Acquired	AI-powered AdTech and consumer growth platform enabling full-funnel programmatic advertising	-	Pipal Capital Management, Aman Shivraj Agro Industries ... & 2 others	61/100
6th	Agentio 2006, Brooklyn (United States), Series B	Provider of a platform for managing and scaling creator advertising campaigns	$62.5M	Benchmark, Forerunner Ventures & 14 others	57/100
7th	NativeX 2000, Sartell (United States), Acquired	Demand side platform for enterprises	$320K	Great North Labs, Alta Equity Partners	56/100
8th	adjoe 2018, Hamburg (Germany), Series D	Adtech network providing mobile advertising and mobile app monetization solutions	$103M	Bertelsmann	54/100
9th	SMADEX 2011, Barcelona (Spain), Acquired	Provider of a platform for mobile user acquisition and retargeting	$2.41M	Catalonia Trade & Investment, Nekko Capital ... & 4 others	54/100
10th	MoMAGIC Technologies 2011, Noida (India), Series A	Provider of AI-driven mobile adtech and IoT platform solutions	$2.91M	Smarthead, FIH & 4 others	52/100
13th	Simpli 2010, Fort Worth (United States), Acquired	Programmatic DSP for advertisers	$22.6M	Contour Venture Partners, Progress Ventures ... & 3 others	49/100

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Simpli has acquired 3 companies including Bidtellect, CoreMedia Systems and Advantage Software. Simpli has not made any investments as of now.

Here is the list of its acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Feb 28, 2023	Acquisition	Bidtellect	2011	Delray Beach (United States)
Feb 03, 2022	Acquisition	CoreMedia Systems	1992	Fairfield (United States)
Jan 15, 2021	Acquisition	Advantage Software	1985	Mooresville (United States)