When was Sprooki founded?

Sprooki was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is Sprooki located?

Sprooki is headquartered in Singapore, Singapore.

How many employees does Sprooki have?

As of Jul 31, 2026, the latest employee count at Sprooki is 1.

Is Sprooki a funded company?

Sprooki is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Oct 29, 2012.

When was the latest funding round of Sprooki?

Sprooki's latest funding was a $***** Seed round on Oct 29, 2012, with participation from 2 investors. Its primary sector is In Store Retail Tech. In Singapore, the In Store Retail Tech sector has seen $391M in funding in 2026 to date.

Where does Sprooki rank among its competitors?

Sprooki ranks 266th amongst 2630 active competitors, of which 216 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Bluecore, which secured $24.9M in Oct, 2024.

Who are the top competitors of Sprooki?

Sprooki's top competitors include Atlassian, monday.com and Asana. Among them, Bluecore secured the most recent funding round in October, 2024.

Sprooki - 2026 Company Profile, Team, Funding & Competitors

Q: Is Sprooki an acquired company?

Sprooki got acquired by Invigor Group on Apr 27, 2017.

Company Details

Sprooki provides a location based marketing system for malls and retail brands. It provides a white label engagement and commerce platform that allows retailers to connect with customers. It can send customized offers and recommendations to shoppers present within the mall premises or nearby the store. Its platform captures dynamic customer data and allows marketing and operations staff to connect with customers online.

Website: sprooki.com
Social

Key Metrics

Founded Year

2011

Location

Singapore, Singapore

Stage

Acquired

Total Funding

$483K in 1 round

Latest Funding Round

Seed, Oct 29, 2012, $*****

Investors

Get2Volume & 3 more

Ranked

266^th among 2630 active competitors

Employee Count

1 as on Jul 31, 2026

Investment & Acquisitions

Omnistream

Similar Companies

Bluecore & 699 more

Exit Details

Acquired by Invigor Group (Apr 27, 2017)

View Sprooki's full profile

Sprooki is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SPROOKI PTE. LTD. UEN: 201115509W , Singapore, Active	Dec 31, 2010	-	-

Sprooki got acquired by Invigor Group on Apr 27, 2017 at an acquisition amount of $*****.

Click here to take a look at Sprooki's acquisition in detail

Sprooki has raised a total funding of $483K over 1 round. Its latest funding round was a Seed round on Oct 29, 2012 for $*****. 2 investors participated in its latest round. Sprooki has 4 institutional investors.

Here is the list of recent funding rounds of Sprooki:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 29, 2012	8130417	Seed	5427769	5206628	8572232	2813230

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View details of Sprooki's funding rounds and investors

The founders of Sprooki are Kym Grieve and Claire Mula.

Here are the details of Sprooki's key team members:

Kym Grieve: Co-Founder of Sprooki.
Claire Mula: Co-Founder of Sprooki.

View details of Sprooki's Founder profiles and Board Members

Sprooki's employee count trend

Sprooki has 1 employees as of Jul 26. Here is Sprooki's employee count trend over the years:

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Top competitors of Sprooki include Atlassian, monday.com and Asana. Here is the list of Top 10 competitors of Sprooki, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Atlassian 2002, Sydney (Australia), Public	Developer of collaboration software and tools for various professional teams	$210M	T. Rowe Price, Accel & 5 others	86/100
2nd	monday.com 2012, Tel Aviv (Israel), Public	Cloud-based platform offering suite solutions for project management	$235M	Genesis Partners, Entree Capital & 19 others	83/100
3rd	Asana 2008, San Francisco (United States), Public	Cloud-based platform offering project management software	$453M	Generation Investment Management, Benchmark ... & 30 others	79/100
4th	Clickup 2016, Palo Alto (United States), Series C	Developer of a platform providing project management and team collaboration	$535M	Georgian, Craft Ventures & 7 others	78/100
5th	Coda 2014, San Francisco (United States), Acquired	Document Collaboration Tool	$240M	Kleiner Perkins, Greylock Partners & 26 others	76/100
6th	Zoho 1996, Chennai (India), Unfunded	Provider of cloud-based business software suite for diverse operational requirements	-	-	76/100
7th	Symphony 2014, New York City (United States), Series E	Compliance management solutions for financial institutions	$461M	Lakestar, UBS & 38 others	76/100
8th	Webex 1995, San Jose (United States), Acquired	Provider of solutions for virtual meetings and training sessions	$25M	Summit Partners, Deutsche Telekom & 5 others	74/100
9th	Bluecore 2013, New York City (United States), Acquired	Provider of automated personalized trigger-based email marketing	$263M	Georgian, Norwest & 12 others	73/100
10th	Igloo 2008, Kitchener (Canada), Acquired	Cloud-based enterprise social networking solution provider	$53.3M	Royal Bank of Canada, Frontier Capital & 2 others	70/100
266th	Sprooki 2011, Singapore (Singapore), Acquired	Location based marketing solutions for malls and retailers	$483K	Bansea, Get2Volume & 2 others	33/100