That’s it - About the company
That’s it is a seed company based in Los Angeles (United States), founded in 2012 by Lior Lewensztain. It operates as a Healthy fruit bars and snacks made with 100% real fruit. That’s it has raised an undisclosed amount in funding from T-street Capital. The company has 726 active competitors, including 78 funded and 70 that have exited. Its top competitors include companies like Kind, Supergut and L-Nutra.
Company Details
Healthy fruit bars and snacks made with 100% real fruit. They offer convenient, portable snacking options made with simple, minimal ingredients. Their products include fruit bars, mini fruit bars, probiotic bars, crunchables, energy bars, and dark chocolate truffles. They focus on plant-based food as preventative medicine, creating allergy-friendly, gluten-free, and non-GMO snacks. They offer variety packs, subscriptions, and a rewards program. Their products are available for individual purchase and K-12 institutions. They are committed to providing healthy and delicious options for consumers seeking convenient and nutritious snacks. They offer free shipping on all orders. They are a B2C company with a focus on health and wellness. They have a cart, account login, and subscription options.
- Website
- www.thatsitfruit.com/
- Social
- Email ID
- *****@thatsitfruit.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2012
Location
Los Angeles, United States
Stage
Seed
Latest Funding Round
Investors
Ranked
56th among 726 active competitors
Employee Count
92 as on Jun 30, 2026
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That’s it's funding and investors
That’s it has raised funding over 1 round. Its latest funding round was a Seed round on Mar 04, 2020 for $*****. 1 investor participated in its latest round. That’s it has 1 institutional investor.
Here is the list of recent funding rounds of That’s it:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 04, 2020 | 6307677 | Seed | 1395883 | 7369501 | 6866295 | 9681850 |
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That’s it's founders and board of directors
Founder? Claim ProfileThe founders of That’s it is Lior Lewensztain.
Here are the details of That’s it's key team members:
- Lior Lewensztain: Founder of That’s it.
View details of That’s it's Founder profiles and Board Members
That’s it's employee count trend
That’s it has 92 employees as of Jun 26. Here is That’s it's employee count trend over the years:
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That’s it's Competitors and alternates
Top competitors of That’s it include Kind, Supergut and L-Nutra. Here is the list of Top 10 competitors of That’s it, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Kind 2004, New York City (United States), Series B | Manufacturing and marketing branded protein bar products | - | 64/100 | |
2nd |  Supergut 2019, Los Angeles (United States), Series B | Internet-first brand offering multi-category nutritious products | $36.2M | 62/100 | |
3rd | L-Nutra 2009, Culver City (United States), Series D | Developer of portfolio of fasting-mimicking diet products | $83.5M | 61/100 | |
4th | Nightfood 2009, Tarrytown (United States), Seed | Traditional company manufacturing nutritional snack bar | $393K | 57/100 | |
5th | _1554720162374.jpeg?devicePixelRatio=2&height=30&width=30){kind=logo} Solarea Bio 2017, Cambridge (United States), Series B | Innovating microbial solutions for human health, focusing on aging well | $37.2M | 55/100 | |
6th |  Clio Snacks 2015, Roselle Park (United States), Series B | Greek yogurt bars wrapped in chocolate for a convenient, delicious snack | $35.8M | 55/100 | |
7th | Celsius 2004, Boca Raton (United States), Acquired | Functional beverage company manufacturing energy drinks | - | 55/100 | |
8th |  MOSH 2020, Los Angeles (United States), Series A | Online brand offering protein bars with brain-supporting nutrients | $19.5M | 55/100 | |
9th | More Labs 2015, Los Angeles (United States), Series B | Provider of nutritional beverages | $19.5M | 53/100 | |
10th | Brand of chocolate | $11.3M | 52/100 | ||
56th | That’s it 2012, Los Angeles (United States), Seed | Healthy fruit bars and snacks made with 100% real fruit | - | 35/100 |
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That’s it's Investments and acquisitions
That’s it has made no investments or acquisitions yet.
Reports related to That’s it
Here is the latest report on That’s it's sector:
News related to That’s it
Media has covered That’s it for 1 event in last 1 year, It was about company updates.
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That’s it. Enters Keto Category with Keto Kick, a Clean, Plant-based Coffee Energy BarBusiness Wire•Jul 29, 2021•That’s it
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