When was Tower 28 Beauty founded?

Tower 28 Beauty was founded in 2018.

Where is Tower 28 Beauty located?

Tower 28 Beauty is headquartered in Santa Monica, United States.

Who is the current CEO of Tower 28 Beauty?

Amy Liu of Tower 28 Beauty. They have also founded 1 company.

How many employees does Tower 28 Beauty have?

As of Mar 31, 2026, the latest employee count at Tower 28 Beauty is 290.

Is Tower 28 Beauty a funded company?

Tower 28 Beauty is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Tower 28 Beauty rank among its competitors?

Tower 28 Beauty ranks 603rd amongst 9142 active competitors, of which 259 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Renee Cosmetics, which secured $5.82M in Aug, 2025.

Who are the top competitors of Tower 28 Beauty?

Tower 28 Beauty's top competitors include Procter & Gamble, Honest and Pilgrim. Among them, Renee Cosmetics secured the most recent funding round in August, 2025.

Tower 28 Beauty - 2026 Company Profile, Team, Funding & Competitors

Tower 28 Beauty is a funded company based in Santa Monica (United States), founded in 2018 by Amy Liu. It operates as a Brand of makeup products. The company has 9142 active competitors, including 259 funded and 469 that have exited. Its top competitors include companies like Procter & Gamble, Honest and Pilgrim.

Company Details

Website: www.tower28beauty.com/
Social
Email ID: *****@tower28beauty.com
Phone Number: +1 **********

Key Metrics

Founded Year

2018

Location

Santa Monica, United States

Stage

Funding Raised

Investors

Concept to Co

Ranked

603^rd among 9142 active competitors

Employee Count

290 as on Mar 31, 2026

Similar Companies

NYX Professional Makeup & 715 more

View Tower 28 Beauty's full profile

Tower 28 Beauty is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Beauty Modelling OÜ CIN: 16068997 , Estonia, Active	Oct 04, 2020	$11.2K (As on May 31, 2022)	-
TOWER 28 BEAUTY, INC. CIN: 823514195 , United States, Active	Dec 31, 1999	-	31 (As on Dec 31, 2024)	-

Tower 28 Beauty is a funded company. Tower 28 Beauty has 1 institutional investor.

View details of Tower 28 Beauty's funding rounds and investors

The founders of Tower 28 Beauty is Amy Liu. Amy Liu is the CEO of Tower 28 Beauty.

Here are the details of Tower 28 Beauty's key team members:

Amy Liu: CEO/Founder of Tower 28 Beauty.

View details of Tower 28 Beauty's Founder profiles and Board Members

Tower 28 Beauty's employee count trend

Tower 28 Beauty has 290 employees as of Mar 26. Here is Tower 28 Beauty's employee count trend over the years:

Employee count trend for Tower 28 Beauty

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Top competitors of Tower 28 Beauty include Procter & Gamble, Honest and Pilgrim. Here is the list of Top 10 competitors of Tower 28 Beauty, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Procter & Gamble 1837, Cincinnati (United States), Public	Provider of FMCG conglomerate products	-	Alcor Fund, Black Capital Investments & 5 others	83/100
2nd	Honest 2011, Santa Monica (United States), Public	Internet-first brand offering multi-category products for babies and women	$496M	IVP, Fidelity Investments & 19 others	76/100
3rd	Pilgrim 2019, Mumbai (India), Series B	Online brand offering multi-category natural beauty care products	$50M	Fireside Ventures, Rukam Capital & 51 others	76/100
4th	Douglas 1910, Dusseldorf (Germany), Public	Retailer offering wide array of perfumes	$259M	CPP Investments, EVCP & 2 others	74/100
5th	MyGlamm 2015, Mumbai (India), Unfunded	Platform for beauty and personal care products	-	-	73/100
6th	L'Occitane 1976, Paris (France), Public	Beauty and personal care brand	$10M	Capital Resource Partners, Shinettis	73/100
7th	Mamaearth 2016, Gurugram (India), Public	Online brand offering toxin-free beauty products	$89.3M	Stellaris Venture Partners, Peak XV Partners ... & 13 others	72/100
8th	Unilever 1872, London (United Kingdom), Public	Brand of multi-category food & beverages, personal care products, and consumer goods	-	Trian Partners, Castle Investment Management ... & 6 others	72/100
9th	Renee Cosmetics 2020, Ahmedabad (India), Series C	Online retailer of cosmetics, fragrances, skincare, and beauty accessories	$54.3M	Evolvence Equity Partners, Equanimity Investments ... & 25 others	72/100
10th	Claire's 1961, London (United Kingdom), Acquired	Brand of natural beauty and personal care products	$70.7M	Wazee Street Capital, Springboard Enterprises ... & 1 others	72/100
603rd	Tower 28 Beauty 2018, Santa Monica (United States), Funding Raised	Brand of makeup products	-	Concept to Co	36/100