When was Tracey founded?

Tracey was founded in 2019 and raised its 1st funding round 3 years after it was founded.

Where is Tracey located?

Tracey is headquartered in Eindhoven, Netherlands.

How many employees does Tracey have?

As of May 31, 2026, the latest employee count at Tracey is 5.

Is Tracey a funded company?

Tracey is a funded company, having raised a total of $642K across 2 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on May 25, 2022.

When was the latest funding round of Tracey?

Tracey's latest funding was a $***** Seed round on May 25, 2022, with participation from 1 investor. Its primary sector is E-Commerce Enablers. Globally, the E-Commerce Enablers sector has seen $1.69B in funding in 2026 to date.

Where does Tracey rank among its competitors?

Tracey ranks 194th amongst 589 active competitors, of which 131 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Crisp, which secured $26M in Dec, 2025.

Who are the top competitors of Tracey?

Tracey's top competitors include Profitero, Peak and Crisp. Among them, Crisp secured the most recent funding round in December, 2025.

Tracey - 2026 Company Profile, Team, Funding & Competitors

Tracey is an acquired company based in Eindhoven (Netherlands), founded in 2019 by Huib Adriaans and Bart Michiels. It operates as an AI-based analytics solutions for e-commerce businesses. Tracey has raised $642K in funding from LTIF. The company has 589 active competitors, including 131 funded and 58 that have exited. Its top competitors include companies like Profitero, Peak and Crisp.

Company Details

AI-based analytics solutions for e-commerce businesses. Its solutions include parcel tracking, real-time insights, predictions, and alerts.

Website: traceyourdata.com
Email ID: *****@tracey.support
Phone Number: +31 **********
Part Of

Key Metrics

Founded Year

2019

Location

Eindhoven, Netherlands

Stage

Acquired

Total Funding

$642K in 2 rounds

Latest Funding Round

Seed, May 25, 2022, $*****

Investors

LTIF & 1 more

Ranked

194^th among 589 active competitors

Employee Count

5 as on May 31, 2026

Similar Companies

EDITED & 117 more

Exit Details

Acquired by SendCloud (Jul 06, 2023)

View Tracey's full profile

Tracey got acquired by SendCloud on Jul 06, 2023.

Click here to take a look at Tracey's acquisition in detail

Tracey has raised a total funding of $642K over 2 rounds. Its first funding round was on May 25, 2022. Its latest funding round was a Seed round on May 25, 2022 for $*****. 1 investor participated in its latest round. Tracey has 2 institutional investors.

Here is the list of recent funding rounds of Tracey:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 25, 2022	5578207	Seed	8559257	5987527	5288376	9320157
May 25, 2022	3290272	Conventional Debt	7096381	7019417	3768665	Rabobank

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View details of Tracey's funding rounds and investors

The founders of Tracey are Huib Adriaans and Bart Michiels.

Here are the details of Tracey's key team members:

Huib Adriaans: Co-Founder of Tracey and founder of 1 other company.
Contact Info: 1 email address
Bart Michiels: Co-Founder of Tracey.

View details of Tracey's Founder profiles and Board Members

Tracey's employee count trend

Tracey has 5 employees as of May 26. Here is Tracey's employee count trend over the years:

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Top competitors of Tracey include Profitero, Peak and Crisp. Here is the list of Top 10 competitors of Tracey, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Profitero 2009, Dun Laoghaire (Ireland), Acquired	Platform offering E- Commerce analytics solutions	$28.2M	Scaleworks, Polaris Partners & 10 others	73/100
2nd	Peak 2014, Manchester (United Kingdom), Acquired	Provider of decision intelligence software for retail businesses	$209M	MMC Ventures, Praetura Ventures & 87 others	68/100
3rd	Crisp 2016, New York City (United States), Series B	Platform offering business analytics software for CPG retailers and suppliers	$140M	FirstMark, 3L Capital & 29 others	66/100
4th	Intelligence Node 2012, Mumbai (India), Acquired	Provider of AI-driven eCommerce platform for retail analytics and optimization	$17.2M	New Enterprise Associates, Orios Venture Partners ... & 15 others	65/100
5th	Graas 2022, Singapore (Singapore), Series A	AI-based analytics solutions for e-commerce businesses	$49M	Integra Partners, Yuj & 6 others	64/100
6th	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	Stripes, General Atlantic & 3 others	62/100
7th	Brand24 2010, Daytona Beach (United States), Acquired	AI based social media monitoring tool for businesses	$485K	Unfold.vc, Venture & 3 others	61/100
8th	Triple Whale 2021, Columbus (United States), Series B	Provider of data solutions for e-commerce businesses	$52.7M	NFX, Elephant Venture Capital & 1 others	61/100
9th	invent.ai 2013, Philadelphia (United States), Series B	Developer of an AI-decisioning platform for retail planning and optimization	$24.5M	LFX Venture Partners, EBRD & 2 others	60/100
10th	7Learnings 2018, Berlin (Germany), Series B	Cloud-based price optimization tool for e-tailers	$15.5M	Acton Capital, HTGF & 7 others	60/100
194th	Tracey 2019, Eindhoven (Netherlands), Acquired	AI-based analytics solutions for e-commerce businesses	$642K	Rabobank, LTIF	29/100