When was Variance founded?

Variance was founded in 2022 and raised its 1st funding round 1 year after it was founded.

Where is Variance located?

Variance is headquartered in San Francisco, United States.

Who is the current CEO of Variance?

Karine Mellata of Variance. They have also founded 1 company.

How many employees does Variance have?

As of Dec 31, 2025, the latest employee count at Variance is 5.

Is Variance a funded company?

Variance is a funded company, having raised a total of $26M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 21, 2023.

When was the latest funding round of Variance?

Variance's latest funding was a $***** Series A round on Mar 31, 2026, with participation from 5 investors. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $2.5B in funding in 2026 to date.

Where does Variance rank among its competitors?

Variance ranks 66th amongst 579 active competitors, of which 92 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Hightouch, which secured $150M in Apr, 2026.

Who are the top competitors of Variance?

Variance's top competitors include Capillary Technologies, Twilio and Hightouch. Among them, Hightouch secured the most recent funding round in April, 2026.

Variance - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of customer data-driven solutions to help businesses grow revenue. It is a company that helps businesses grow revenue faster by using customer data. Offer a platform that works with popular CRM and marketing tools like Hubspot, Salesforce, Segment, and Intercom.

Website: variance.com
Social
Email ID: *****@variance.com
Phone Number: +1 **********

Key Metrics

Founded Year

2022

Location

San Francisco, United States

Stage

Series A

Total Funding

$26M in 2 rounds

Latest Funding Round

Series A, Mar 31, 2026, $*****

Investors

Ten Eleven Ventures & 4 more

Ranked

66^th among 579 active competitors

Employee Count

5 as on Dec 31, 2025

Similar Companies

Capillary Technologies & 797 more

View Variance's full profile

Variance has raised a total funding of $26M over 2 rounds. Its first funding round was on Dec 21, 2023. Its latest funding round was a Series A round on Mar 31, 2026 for $*****. 5 investors participated in its latest round. Variance has 5 institutional investors.

Here is the list of recent funding rounds of Variance:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 31, 2026	2675691	Series A	4101947	9143855	1603005	4085482
Dec 21, 2023	5980772	Seed	5024817	3156078	Urban Innovation Fund	Y Combinator & 2 more

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View details of Variance's funding rounds and investors

The founders of Variance are Karine Mellata and Michael Lin. Karine Mellata is the CEO of Variance.

Here are the details of Variance's key team members:

Karine Mellata: Co-Founder & CEO of Variance and founder of 1 other company.
Contact Info: 2 email addresses
Michael Lin: Co-Founder & CTO of Variance and founder of 1 other company.
Contact Info: 1 email address

View details of Variance's Founder profiles and Board Members

Variance's employee count trend

Variance has 5 employees as of Dec 25. The total employee count is the same as what it was in Dec 24. Here is Variance's employee count trend over the years:

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Top competitors of Variance include Capillary Technologies, Twilio and Hightouch. Here is the list of Top 10 competitors of Variance, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Capillary Technologies 2008, Bengaluru (India), Public	AI powered loyalty management software for enterprises	$144M	Warburg Pincus, Norwest & 32 others	82/100
2nd	Twilio 2008, San Francisco (United States), Public	Cloud based omnichannel communication and customer engagement platform	$240M	T. Rowe Price, Fidelity Investments & 40 others	78/100
3rd	Hightouch 2019, San Francisco (United States), Series D	Provider of an AI-powered marketing and customer data platform	$322M	Bain Capital Ventures, Sapphire Ventures ... & 23 others	73/100
4th	Zeotap 2014, Berlin (Germany), Series D	Provider of customer data platform with AI-powered insights and orchestration	$117M	SignalFire, HitFox Group & 41 others	72/100
5th	Acquia 2007, Boston (United States), Acquired	Provider of a digital experience platform for content, community, and commerce	$174M	North Bridge Venture Partners, New Enterprise Associates ... & 18 others	71/100
6th	Leadspace 2007, San Francisco (United States), Series D	Cloud-based provider of customer data platforms	$102M	JVP, Battery Ventures & 4 others	69/100
7th	Treasure Data 2011, Mountain View (United States), Acquired	Provider of an AI-native platform for marketing, data, and customer engagement	$301M	SoftBank, SBI Investment & 11 others	67/100
8th	FirstHive 2009, Atlanta (United States), Series A	Provider of an AI-powered platform for customer data unification and analysis	$9.13M	Info Edge, Mela Ventures & 31 others	67/100
9th	Tealium 2008, San Diego (United States), Series G	Customer data management and orchestration platform	$277M	Silver Lake, Georgian & 25 others	65/100
10th	Segment 2011, San Francisco (United States), Acquired	Cloud-based customer data platform	$300M	Accel, Google Ventures & 19 others	65/100
66th	Variance 2022, San Francisco (United States), Series A	Provider of customer data-driven solutions to help businesses grow revenue	$26M	Ten Eleven Ventures, Urban Innovation Fund ... & 3 others	44/100