Varicent - About the company
Varicent is an acquired company based in Toronto (Canada), founded in 2003 by Marc Altshuller. It operates as a Provider of incentive compensation management solutions for enterprises. Varicent has raised $49M in funding from Warburg Pincus and FTV Capital. The company has 117 active competitors, including 21 funded and 11 that have exited. Its top competitors include companies like Xoxoday, Everstage and CaptivateIQ.
Company Details
Provider of incentive compensation management solutions for enterprises. It provides incentive compensation management and sales performance management solutions for finance, sales, human resources, and IT departments. The solutions include incentive management, performance management, and others. The enterprises can set territories and quotas for sales teams and design complex compensation plans based on various factors. It offers embedded AI and GenAI assistants that help analyze data, optimize plans, and uncover revenue opportunities.
- Website
- www.varicent.com/
- Email ID
- *****@varicent.com
- Registered Address
- SUITE 1, 7TH FLOOR,50 BROADWAY,LONDON,ENGLAND,SW1H 0BL
Key Metrics
Founded Year
2003
Location
Toronto, Canada
Stage
Acquired
Total Funding
$49M in 4 rounds
Latest Funding Round
Investors
Ranked
2nd among 117 active competitors
Employee Count
674 as on Sep 30, 2026
Exit Details
Acquired by Great Hill Partners (Nov 25, 2019)
Legal entities associated with Varicent
Varicent is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
VARICENT UK OPCO LIMITED CIN: 12321098 , United Kingdom, Active | Nov 18, 2019 | £10M - £50M (As on Jun 30, 2025) | 33 (As on Jun 30, 2024) |
Varicent's acquisition details
Varicent got acquired by Great Hill Partners and Spectrum Equity on Nov 25, 2019.
Click here to take a look at Varicent's acquisition in detail
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Varicent's funding and investors
Varicent has raised a total funding of $49M over 4 rounds. Its first funding round was on 2006. Its latest funding round was a PE round on Jul 16, 2024 for $*****. 1 investor participated in its latest round. Varicent has 9 institutional investors.
Here is the list of recent funding rounds of Varicent:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 16, 2024 | 6898598 | PE | 5660565 | 8458915 | 1230259 | 2550051 |
Oct 01, 2009 | 5710174 | Series C | 5484404 | 7493403 | 6172678 | |
2007 | 8477 | Series B | 2272 | 7877 | 3432 |
View details of Varicent's funding rounds and investors
Varicent's founders and board of directors
Founder? Claim ProfileThe founders of Varicent is Marc Altshuller. Marc Altshuller is the CEO of Varicent.
Here are the details of Varicent's key team members:
- Marc Altshuller: Founder & CEO of Varicent.
View details of Varicent's Founder profiles and Board Members
Varicent's employee count trend
Varicent has 674 employees as of Sep 26. Here is Varicent's employee count trend over the years:
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Varicent's Competitors and alternates
Top competitors of Varicent include Xoxoday, Everstage and CaptivateIQ. Here is the list of Top 10 competitors of Varicent, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Cloud-based platform providing digitized rewards, incentives, loyalty, and payouts solutions for businesses worldwide | $101M | 78/100 | ||
2nd | Provider of incentive compensation management solutions for enterprises | $49M | 71/100 | ||
3rd | Everstage 2020, Wilmington (United States), Series B | Platform offering software to manage sales commissions | $44.7M | 70/100 | |
4th | CaptivateIQ 2017, San Francisco (United States), Series C | Platform offering sales incentive management software | $165M | 69/100 | |
5th | QuotaPath 2018, Philadelphia (United States), Series B | SaaS-based performance management system for sales professionals | $67.3M | 63/100 | |
6th | Spiff 2015, Salt Lake City (United States), Acquired | Compensation and commission management software | $109M | 59/100 | |
7th | Board 1994, Chiasso (Switzerland), Acquired | Cloud-based financial planning and analysis and budgeting solutions for enterprises | $23.8M | 57/100 | |
8th | Monocle 2023, New York City (United States), Acquired | Provider of an AI platform personalizing customer interactions across marketing channels | $7.5M | 56/100 | |
9th | Cloud based ERP software and management solutions for businesses | $8.68M | 53/100 | ||
10th | Provider of performance management solutions for enterprises | - | - | 53/100 |
Looking for more details on Varicent's competitors? Click here to see the top ones
Varicent's Investments and acquisitions
Varicent has acquired 3 companies including Concert, FunnelCake and Symon. Varicent has not made any investments as of now.Here is the list of its acquisitions:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Aug 10, 2021 | Acquisition | 2017 | New York City (United States) | |
Oct 06, 2020 | Acquisition | 2014 | Kitchener (Canada) | |
Jan 21, 2020 | Acquisition | 2019 | Toronto (Canada) |
See all acquisitions by Varicent
Reports related to Varicent
Here is the latest report on Varicent's sector:
News related to Varicent
Media has covered Varicent for a total of 6 events in the last 1 year, 2 of them have been about people movement and 1 about company updates.
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New Varicent Research Finds Revenue Plan Design Is the Strongest Predictor of Revenue PerformanceBusiness Wire•Aug 20, 2026•Varicent
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Varicent Ranked 1st Across All Evaluated Use Cases in the Gartner® Critical Capabilities Report for Sales Performance ManagementFinancial Post•Jul 10, 2026•Gartner, Varicent
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Varicent Named a Leader in the 2026 Gartner® Magic Quadrant™ for Sales Performance ManagementFinancial Post•Jul 09, 2026•Varicent
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Varicent Appoints Dana Therrien to Advance Commercial Transformation and Revenue Performance LeadershipBusiness Wire•Jan 15, 2026•Varicent
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Varicent and ServiceNow Join Forces to Power the Next Generation of Revenue ExecutionBusiness Wire•Jul 12, 2025•Varicent, ServiceNow
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Varicent and ServiceNow Join Forces to Power Next-Gen Revenue ExecutionBusiness Wire•Jul 08, 2025•Varicent, ServiceNow
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Varicent Named a Leader in The Forrester Wave™: Sales Performance Management Solutions for Incentive Compensation, Q1 2025Financial Post•Mar 11, 2025•Varicent
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Varicent Named a Leader in The Forrester Wave™: Sales Performance Management Solutions for Incentive Compensation, Q1 2025Business Wire•Mar 11, 2025•Varicent
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Varicent Unveils Genai-based Assistants To Help Organizations Unlock Revenue Opportunities At ScaleBusiness Wire•Dec 12, 2024•Varicent
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