Viant - About the company
Viant is a public company based in Irvine (United States), founded in 1999 by Tim Vanderhook. It operates as a Provider of a demand-side platform for programmatic advertising solutions. Viant has raised $15.3M in funding. The company has 308 active competitors, including 39 funded and 51 that have exited. Its top competitors include companies like Innovid, AppNexus and Quantcast.
Company Details
Provider of a demand-side platform for programmatic advertising solutions. The platform offers omnichannel marketing, data onboarding, audience insights, and reporting. It facilitates programmatic buying, planning, identity resolution, and machine learning optimization. The platform supports connected television, audio, display, digital out-of-home, in-game, mobile, and native advertising.
- Website
- www.viantinc.com/
- Social
- Email ID
- *****@viantinc.com, *****@viantinc.com
Key Metrics
Founded Year
1999
Location
Irvine, United States
Stage
Public
Total Funding
$15.3M in 2 rounds
Latest Funding Round
Ranked
5th among 308 active competitors
Annual Revenue
$100M - $500M as on Dec 31, 2025
Employee Count
469 as on Jul 31, 2026
Investment & Acquisitions
Exit Details
Public
Legal entities associated with Viant
Viant is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
VIANT TECHNOLOGY HOLDING INC. CIN: 134142023 , United States, Active | Dec 31, 1999 | - | 335 (As on Dec 31, 2021) | - |
VIANT TECHNOLOGY INC. CIN: 1828791 , United States, Active | Oct 21, 2020 | $100M - $500M (As on Dec 31, 2025) | - | - |
Viant Technology Llc CIN: 81-1358701 , United States, Active | Feb 04, 2016 | - | 337 (As on Dec 31, 2021) | - |
Viant's IPO details
Viant got listed on Feb 10, 2021.
Click here to take a look at Viant's IPO in detail
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Viant's funding and investors
Viant has raised a total funding of $15.3M over 2 rounds. Its first funding round was on 2006. Viant has 3 institutional investors.
Here is the list of recent funding rounds of Viant:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 29, 2010 | 6029244 | PE | 8240319 | 3653188 | 6523850 | 5883128 |
2006 | 5463 | PE | 5123 | 7842 | 6422 |
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Viant's founders and board of directors
Founder? Claim ProfileThe founders of Viant is Tim Vanderhook.
Here are the details of Viant's key team members:
- Tim Vanderhook: Co-Founder & CEO of Viant and founder of 2 other companies, XUMO and Specific Media.
View details of Viant's Founder profiles and Board Members
Viant's employee count trend
Viant has 469 employees as of Jul 26. Here is Viant's employee count trend over the years:
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Viant's Competitors and alternates
Top competitors of Viant include Innovid, AppNexus and Quantcast. Here is the list of Top 10 competitors of Viant, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Innovid 2007, New York City (United States), Acquired | Provider of an independent, omnichannel platform for advertising creation and delivery | $82.6M | 75/100 | |
2nd | AppNexus 2007, New York City (United States), Acquired | Full Stack Programmatic Advertising Technology | $319M | 74/100 | |
3rd |  Quantcast 2006, San Francisco (United States), Acquired | AI powered data management platform | $61.7M | 71/100 | |
4th | The Trade Desk 2009, Ventura (United States), Public | Provider of a platform for data-driven, omnichannel advertising campaign management | $82.5M | 70/100 | |
5th |  Viant 1999, Irvine (United States), Public | Provider of a demand-side platform for programmatic advertising solutions | $15.3M | 67/100 | |
6th | Cross-Screen Demand-Side Platform | $98M | 66/100 | ||
7th |  Turn 2004, Redwood City (United States), Acquired | Demand-side and data management platform | $160M | 59/100 | |
8th | MediaMath 2007, New York City (United States), Series D | Programmatic demand side platform | $500M | 59/100 | |
9th |  Rocket Fuel 2008, Redwood City (United States), Acquired | AI-based programmatic media-buying platform | $60M | 58/100 | |
10th | Provides a cloud based sell side platform | - | - | 56/100 |
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Viant's Investments and acquisitions
Viant has made 1 investments in companies including fairground.tv. Viant has also acquired 4 companies including TVision Insights and lockr.Here is the list of investments & acquisitions:
Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Apr 15, 2026 | Acquisition | 2014 | New York City (United States) | |
May 15, 2025 | Investments | Laguna Beach (United States) | ||
Mar 03, 2025 | Acquisition | 2020 | New York City (United States) |
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Reports related to Viant
Here is the latest report on Viant's sector:
News related to Viant
Filter this listMedia has covered Viant for a total of 22 events in the last 1 year, 6 of them have been about company updates and 3 about partnerships.
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Viant Expands Publisher Solutions for Enhanced Performance and TransparencyBusiness Wire•Jun 11, 2026•Viant
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Viant and Ad Fontes Media Bring Political Bias-Based Targeting to CTV News for the First TimeBusiness Wire•May 20, 2026•Ad Fontes Media, Viant
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Viant Technology Closes Acquisition of TVision InsightsBusiness Wire•May 05, 2026•Viant, TVision Insights, Flow Capital
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Viant Technology Announces Fourth Quarter and Full Year 2025 Financial ResultsBusiness Wire•Mar 12, 2026•Viant
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Airtory enhances rich accessibility by joining Viant partner ecosystemGlobeNewswire•Jan 12, 2026•Airtory, Viant
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FAQs about Viant
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