When was Viant founded?

Viant was founded in 1999 and raised its 1st funding round 7 years after it was founded.

Where is Viant located?

Viant is headquartered in Irvine, United States.

How many employees does Viant have?

As of Dec 31, 2021, Viant has 337 employees, reflecting a 19% year-over-year growth in headcount.

Is Viant a funded company?

Viant is a funded company, having raised a total of $15.3M across 2 funding rounds to date. The company's 1st funding round was a $***** PE round, raised on 2006.

When was the latest funding round of Viant?

Viant's latest funding was a $***** PE round on Oct 29, 2010, with participation from 0 investor. Its primary sector is Tech for Traditional Advertising. In United States, the Tech for Traditional Advertising sector has seen $40M in funding in 2026 to date.

What is the annual revenue of Viant?

Annual revenue of Viant is $289M as on Dec 31, 2024.

Where does Viant rank among its competitors?

Viant ranks 3rd amongst 275 active competitors, of which 42 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Topsort, which secured an undisclosed amount in Nov, 2025.

Who are the top competitors of Viant?

Viant's top competitors include Innovid, The Trade Desk and AppNexus. Among them, Topsort secured the most recent funding round in November, 2025.

Viant - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Provider of a demand-side platform for programmatic advertising solutions. The platform offers omnichannel marketing, data onboarding, audience insights, and reporting. It facilitates programmatic buying, planning, identity resolution, and machine learning optimization. The platform supports connected television, audio, display, digital out-of-home, in-game, mobile, and native advertising.

Website: www.viantinc.com/
Social
Email ID: *****@viantinc.com, *****@viantinc.com

Key Metrics

Founded Year

1999

Location

Irvine, United States

Stage

Public

Total Funding

$15.3M in 2 rounds

Latest Funding Round

PE, Oct 29, 2010, $*****

Investors

HTIF & 2 more

Ranked

3^rd among 275 active competitors

Annual Revenue

$289M as on Dec 31, 2024

Employee Count

337 as on Dec 31, 2021

Investment & Acquisitions

TVision Insights & 4 more

Similar Companies

Innovid & 414 more

Exit Details

Public

View Viant's full profile

Viant is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
VIANT TECHNOLOGY HOLDING INC. CIN: 134142023 , United States, Active	Dec 31, 1999	-	335 (As on Dec 31, 2021)	-
VIANT TECHNOLOGY INC. CIN: 1828791 , United States, Active	Oct 21, 2020	$289M (As on Dec 31, 2024)	-	-
Viant Technology Llc CIN: 81-1358701 , United States, Active	Feb 04, 2016	-	337 (As on Dec 31, 2021)	-

Viant got listed on Feb 10, 2021.

Click here to take a look at Viant's IPO in detail

Viant has raised a total funding of $15.3M over 2 rounds. Its first funding round was on 2006. Viant has 3 institutional investors.

Here is the list of recent funding rounds of Viant:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 29, 2010	7437250	PE	1992506	3393878	1780050	6279249
2006	1626	PE	3618	3091	8652	Shepherd Ventures

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View details of Viant's funding rounds and investors

The founders of Viant are Tim Vanderhook and Chris Vanderhook.

Here are the details of Viant's key team members:

Tim Vanderhook: Co-Founder & CEO of Viant and founder of 2 other companies, XUMO and Specific Media.
Chris Vanderhook: Co-Founder, Chief Operating Officer of Viant and founder of 1 other company.
Contact Info: 1 email address

View details of Viant's Founder profiles and Board Members

Viant's employee count trend

Viant has 337 employees as of Dec 21. The total employee count is 18.0% more than what it was in Dec 20. Here is Viant's employee count trend over the years:

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Top competitors of Viant include Innovid, The Trade Desk and AppNexus. Here is the list of Top 10 competitors of Viant, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Innovid 2007, New York City (United States), Acquired	Provider of an independent, omnichannel platform for advertising creation and delivery	$82.6M	Cisco Investments, Genesis Partners & 11 others	76/100
2nd	The Trade Desk 2009, Ventura (United States), Public	Provider of a platform for data-driven, omnichannel advertising campaign management	$82.5M	Fusion Global Capital, Western Alliance Bank ... & 21 others	71/100
3rd	Viant 1999, Irvine (United States), Public	Provider of a demand-side platform for programmatic advertising solutions	$15.3M	HTIF, Kennet Partners & 1 others	69/100
4th	AppNexus 2007, New York City (United States), Acquired	Full Stack Programmatic Advertising Technology	$319M	Schindler AM Ventures, TCV & 17 others	68/100
5th	Quantcast 2006, San Francisco (United States), Acquired	AI powered data management platform	$61.7M	Founders Fund, Cisco Investments & 10 others	64/100
6th	Topsort 2021, Cambridge (United States), Series A	Provider of an AI-powered platform for retailers to manage advertising businesses	$43.2M	FJ Labs, Pear VC & 8 others	63/100
7th	Vertoz 2012, Mumbai (India), Public	Provider of MadTech and CloudTech platforms for digital advertising solutions	-	TCG	63/100
8th	Centerfield 2011, El Segundo (United States), Acquired	Customer acquisition experts, driving growth for Fortune brands through digital solutions	-	Falcon Investment Advisors, H.I.G. Growth Partners ... & 2 others	63/100
9th	Matomy 2007, Tel Aviv (Israel), Public	Provides performance marketing solutions for publishers and advertisers	$18M	Viola Growth, Cyhawk Ventures & 2 others	62/100
10th	AuDigent 2016, Philadelphia (United States), Acquired	Provider of data activation, curation, and identity platform for businesses	$27.8M	Ben Franklin Technology Partners, GO PA Fund ... & 17 others	62/100

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Viant has made 1 investments in companies including Fairground. Viant has also acquired 4 companies including TVision Insights and lockr.

Here is the list of investments & acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Apr 15, 2026	Acquisition	TVision Insights	2014	New York City (United States)
May 15, 2025	Investments	Fairground		Laguna Beach (United States)
Mar 03, 2025	Acquisition	lockr	2020	New York City (United States)