When was Rocket Fuel founded?

Rocket Fuel was founded in 2008 and raised its 1st funding round within a year of its incorporation.

Where is Rocket Fuel located?

Rocket Fuel is headquartered in Redwood City, United States. It is registered at 1900 SEAPORT BOULEVARD REDWOOD CITY, CA 94063.

How many employees does Rocket Fuel have?

As of Mar 31, 2026, the latest employee count at Rocket Fuel is 19.

Is Rocket Fuel a funded company?

Rocket Fuel is a funded company, having raised a total of $60M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Aug 01, 2008.

When was the latest funding round of Rocket Fuel?

Rocket Fuel's latest funding was a $***** Series C round on Jun 28, 2012, with participation from 6 investors. Its primary sector is AdTech. In United States, the AdTech sector has seen $1.54B in funding in 2026 to date.

Where does Rocket Fuel rank among its competitors?

Rocket Fuel ranks 8th amongst 277 active competitors, of which 35 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Quantcast, which secured $65M in Jul, 2024.

Who are the top competitors of Rocket Fuel?

Rocket Fuel's top competitors include AppNexus, Quantcast and The Trade Desk. Among them, Quantcast secured the most recent funding round in July, 2024.

Rocket Fuel - 2026 Company Profile, Team, Funding & Competitors

Q: Is Rocket Fuel an acquired company?

Rocket Fuel got acquired by Sizmek on Sep 06, 2017.

Company Details

Rocket Fuel offers an AI-based programmatic media-buying platform The company's platform uses predictive analytics and a complex formula involving thousands of factors, such as frequency of visits, weather, geography, and time, to decide when and how much to bid to place a specific ad in front of a specific person when everything lines up.

Website: rocketfuel.com
Social
Registered Address: 1900 SEAPORT BOULEVARD REDWOOD CITY, CA 94063

Key Metrics

Founded Year

2008

Location

Redwood City, United States

Stage

Acquired

Total Funding

$60M in 3 rounds

Latest Funding Round

Series C, Jun 28, 2012, $*****

Investors

Mohr Davidow Ventures & 17 more

Ranked

8^th among 277 active competitors

Employee Count

19 as on Mar 31, 2026

Investment & Acquisitions

Xplusone

Similar Companies

AppNexus & 413 more

Exit Details

Acquired by Sizmek (Sep 06, 2017)

View Rocket Fuel's full profile

Rocket Fuel is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Rocket Fuel Inc. CIN: 300472319 , United States, Active	Dec 31, 2007	-	488 (As on Dec 31, 2017)	-

Rocket Fuel got acquired by Sizmek on Sep 06, 2017 at an acquisition amount of $*****.

Click here to take a look at Rocket Fuel's acquisition in detail

Rocket Fuel has raised a total funding of $60M over 3 rounds. Its first funding round was on Aug 01, 2008. Its latest funding round was a Series C round on Jun 28, 2012 for $*****. 6 investors participated in its latest round. Rocket Fuel has 18 institutional investors.

Here is the list of recent funding rounds of Rocket Fuel:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 28, 2012	8377366	Series C	8492946	4757955	9294762	9229614
Dec 07, 2009	9285913	Series A	8607841	9023955	7116461	1848470
Aug 01, 2008	7342902	Series A	8440521	2815469	6982210	Mohr Davidow Ventures & 4 more

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View details of Rocket Fuel's funding rounds and investors

The founders of Rocket Fuel is Abhinav Gupta.

Here are the details of Rocket Fuel's key team members:

Abhinav Gupta: Co-Founder & CTO of Rocket Fuel and founder of 1 other company. They are also an angel investor in 5 startups and serve on the board of 1 company.

View details of Rocket Fuel's Founder profiles and Board Members

Rocket Fuel's employee count trend

Rocket Fuel has 19 employees as of Mar 26. Here is Rocket Fuel's employee count trend over the years:

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Top competitors of Rocket Fuel include AppNexus, Quantcast and The Trade Desk. Here is the list of Top 10 competitors of Rocket Fuel, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	AppNexus 2007, New York City (United States), Acquired	Full Stack Programmatic Advertising Technology	$319M	Schindler AM Ventures, Woodside Fund & 17 others	74/100
2nd	Quantcast 2006, San Francisco (United States), Acquired	AI powered data management platform	$61.7M	Founders Fund, Polaris Partners & 11 others	71/100
3rd	The Trade Desk 2009, Ventura (United States), Public	Provider of a platform for data-driven, omnichannel advertising campaign management	$82.5M	Scheuermann Investment, Western Alliance Bank ... & 21 others	70/100
4th	Viant 1999, Irvine (United States), Public	Provider of a demand-side platform for programmatic advertising solutions	$15.3M	HTIF, Kennet Partners & 1 others	67/100
5th	iPinYou 2008, Beijing (China), Series C	Cross-Screen Demand-Side Platform	$98M	CBC Capital, IRIS & 9 others	66/100
6th	Turn 2004, Redwood City (United States), Acquired	Demand-side and data management platform	$160M	Greenspring Associates, Norwest & 11 others	59/100
7th	MediaMath 2007, New York City (United States), Series D	Programmatic demand side platform	$500M	Safeguard Scientifics, QED Investors & 21 others	59/100
8th	Rocket Fuel 2008, Redwood City (United States), Acquired	AI-based programmatic media-buying platform	$60M	Western Technology Investment, Cross Creek ... & 16 others	58/100
9th	Publift 2015, Surry Hills (Australia), Acquired	Provides a cloud based sell side platform	-	-	56/100
10th	AdCounty Media 2017, Jaipur (India), Public	Provider of market research and advertising services	-	-	54/100