AppNexus - About the company
AppNexus is an acquired company based in New York City (United States), founded in 2007 by Mike Nolet. It operates as a Full Stack Programmatic Advertising Technology. AppNexus has raised $319M in funding, with last known valuation of $1.2B. The company has 261 active competitors, including 38 funded and 51 that have exited. Its top competitors include companies like Quantcast, The Trade Desk and Viant.
Company Details
AppNexus offers an advanced programmatic advertising technology platform that provides trading solutions and powers marketplaces for Internet advertising. Serves major buyers and sellers of online advertising, including Microsoft Ad Exchange, Interactive Media (Deutsche Telekom) and Collective. AppNexus publisher's suite include SSP, AdServer, and Yieldex analytics. In addition to the DSP as the major offering, AppNexus also offers an ad exchange platform. Led by the pioneers of online ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, backed by Angel investors like Marc Andreessen, Ben Horowitz and Ron Conway.
- Website
- appnexus.com
Key Metrics
Founded Year
2007
Location
New York City, United States
Stage
Acquired
Total Funding
$319M in 10 rounds
Latest Funding Round
Last Known Valuation
$1.2B as on Aug 18, 2014
Ranked
3rd among 261 active competitors
Employee Count
78 as on Apr 30, 2026
Exit Details
Acquired by AT&T (Jun 10, 2018)
Legal entities associated with AppNexus
AppNexus is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Appnexus, Inc. CIN: 26-0894849 , United States, Active | Dec 31, 2006 | - | 925 (As on Dec 31, 2018) | - |
AppNexus's acquisition details
Click here to take a look at AppNexus's acquisition in detail
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AppNexus's funding and investors
AppNexus has raised a total funding of $319M over 10 rounds. Its first funding round was on 2007. Its latest funding round was a Series F round on Sep 30, 2016 for $31M. 2 investors participated in its latest round. AppNexus has 18 institutional investors and 1 angel investor.
Here is the list of recent funding rounds of AppNexus:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 30, 2016 | $31M | Series F | - | - | - | |
2015 | Undisclosed | Series F | - | - | - | |
Apr 01, 2015 | $62.7M | Series F | - | - | - | - |
View details of AppNexus's funding rounds and investors
AppNexus' founders and board of directors
Founder? Claim ProfileThe founders of AppNexus is Mike Nolet.
Here are the details of AppNexus' key team members:
- Mike Nolet: Co-Founder & CTO of AppNexus.
View details of AppNexus's Founder profiles and Board Members
AppNexus' employee count trend
AppNexus has 78 employees as of Apr 26. Here is AppNexus's employee count trend over the years:
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AppNexus's Competitors and alternates
Top competitors of AppNexus include Quantcast, The Trade Desk and Viant. Here is the list of Top 10 competitors of AppNexus, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Quantcast 2006, San Francisco (United States), Acquired | AI powered data management platform | $61.7M | 72/100 | |
2nd | The Trade Desk 2009, Ventura (United States), Public | Provider of a platform for data-driven, omnichannel advertising campaign management | $82.5M | 70/100 | |
3rd | AppNexus 2007, New York City (United States), Acquired | Full Stack Programmatic Advertising Technology | $319M | 68/100 | |
4th | Viant 1999, Irvine (United States), Public | Provider of a demand-side platform for programmatic advertising solutions | $15.3M | 67/100 | |
5th | Topsort 2021, Cambridge (United States), Series A | Provider of an AI-powered platform for retailers to manage advertising businesses | $43.2M | 64/100 | |
6th | Provider of MadTech and CloudTech platforms for digital advertising solutions | - | 63/100 | ||
7th | AuDigent 2016, Philadelphia (United States), Acquired | Provider of data activation, curation, and identity platform for businesses | $27.8M | 63/100 | |
8th | Provides performance marketing solutions for publishers and advertisers | $18M | 62/100 | ||
9th | Centerfield 2011, El Segundo (United States), Acquired | Customer acquisition experts, driving growth for Fortune brands through digital solutions | - | 60/100 | |
10th | Turn 2004, Redwood City (United States), Acquired | Demand-side and data management platform | $160M | 59/100 |
Looking for more details on AppNexus's competitors? Click here to see the top ones
AppNexus's Investments and acquisitions
AppNexus has not made any investments yet. AppNexus has made 5 acquisitions.Here is the list of latest three $acquisitions:
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Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Mar 18, 2015 | Acquisition | 2006 | New York City (United States) | |
Dec 19, 2014 | Acquisition | 2009 | Baltimore (United States) | |
Dec 19, 2014 | Acquisition | 2011 | Baltimore (United States) |
See all acquisitions by AppNexus
Reports related to AppNexus
Here is the latest report on AppNexus's sector:
News related to AppNexus
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Former AppNexus and Google Exec Doina Harris Named as Chief Product Officer Simon DataMarTech Advisor•Dec 10, 2019•Simon Data, AppNexus
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New Zealand's KPEX has closed a fee transparency deal with Xandr's AppNexusAdNews•Jul 02, 2019•KPEX, AppNexus
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AT&T’s AppNexus set to Grow Workforce Across United Kingdom and EuropeTelecomDrive•Mar 14, 2019•AppNexus, Xandr
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AT&T commits to AppNexus for programmaticMobile Marketing Magazine•Feb 11, 2019•AT&T, Xandr, AppNexus
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