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Zapr - About the company

Zapr is an acqui-hired company based in Gurugram (India), founded in 2012 by Deepak Baid, Sandipan Mondal and Sajo Mathews. It operates as a Platform offering ad enabler software. Zapr has raised $25.2M in funding from investors like Disney Star, Star Us Holdings and Flipkart, with last known valuation of $*****. The company has 64 active competitors, including 8 funded and 16 that have exited. Its top competitors include companies like Nielsen, Captify and The Data Appeal Company.

Company Details

Platform offering ad enabler software. The platform helps to bridge the gap between offline and online worlds by enabling cross-device audience measurement and engagement. It leverages audio content and image content recognition to measure how smartphone and connected TV users consume offline content across TV, radio, music, etc. It uses this data to profile audiences, perform cross-screen engagement, and conduct brand research.
Website
zapr.in
Social
XFacebook
Part Of
Registered Address
Desk 17, CW59, First Floor, Sanjay Gandhi Transport Nagar, New Delhi- 110042, Samai Pur, North West Delhi, Delhi, Delhi, India, 110042
Key Metrics
Founded Year
2012
Location
Gurugram, India
Stage
Acqui-Hired
Total Funding
$25.2M in 5 rounds
Latest Funding Round
Last Known Valuation
$***** as on Dec 04, 2019
Investors
Ranked
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2026
Employee Count
1 as on Aug 31, 2025
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Zapr's funding and investors

Zapr has raised a total funding of $25.2M over 5 rounds. Its first funding round was on Aug 27, 2013. Its latest funding round was a Series A round on Dec 04, 2019 for $*****. 2 investors participated in its latest round. Zapr has 19 institutional investors and 34 angel investors.

Here is the list of recent funding rounds of Zapr:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Dec 04, 2019
2466750
Series A
7311489
4566537
9355555
4903378
Oct 19, 2018
6401454
Series A
3215792
8535722
9272279
8471177
Mar 03, 2017
9165808
Series A
2424226
3269769
1136046
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Zapr's founders and board of directors

Founder? Claim Profile
The founders of Zapr are Deepak Baid, Sandipan Mondal and Sajo Mathews.
Here are the details of Zapr's key team members:

Zapr's Board of Directors

Zapr's board has 3 active members. Deepak Baid, Sandipan Mondal and Sajo Mathews are part of team.
Here is the list of Zapr's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
14y 8m
Team
-
Current
14y 8m
Team
-
Current
14y 8m

Zapr's employee count trend

Zapr has 1 employees as of Aug 25. Here is Zapr's employee count trend over the years:
Employee count trend for Zapr
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Zapr's Competitors and alternates

Top competitors of Zapr include Nielsen, Captify and The Data Appeal Company. Here is the list of Top 10 competitors of Zapr, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Nielsen
Nielsen
1923, United States, Acquired
Provider of audience measurement, data, and insights for media industries
-
79/100
2nd
Logo for Captify
Captify
2011, London (United Kingdom), Acquired
Online open web search intelligence platform in the advertising sector
$17M
67/100
3rd
Logo for The Data Appeal Company
The Data Appeal Company
2013, Florence (Italy), Acquired
AI-based location, customer feedback, and behavioral intelligence and analytics solution for enterprises
$4.65M
57/100
4th
Logo for Cadent
Cadent
2005, New York City (United States), Acquired
Provider of TV advertising solutions for businesses
$17M
51/100
5th
Logo for BIScience
BIScience
2009, Tel Aviv (Israel), Series A
Provider of ad analytics solution
$12.5M
49/100
6th
Logo for Tunnl
Tunnl
2021, Arlington (United States), Seed
Platform offering data for TV advertising
$2.6M
-
46/100
7th
Logo for Arbitron
Arbitron
1949, Columbia (United States), Acquired
International media and marketing research firm
-
45/100
8th
Logo for Commerce Signals
Commerce Signals
2012, Charlotte (United States), Acquired
Data collaboration company
$22.4M
44/100
9th
Logo for Datarista
Datarista
2015, Providence (United States), Acquired
Platform connecting businesses and sales and marketing data providers
$3.73M
44/100
10th
Logo for SQREEM
SQREEM
2015, Singapore (Singapore), Seed
AI platform for enterprises to access consumer behavior data
-
44/100
13th
Logo for Zapr
Zapr
2012, Gurugram (India), Acqui-Hired
Platform offering ad enabler software
$25.2M
37/100
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Financials of ZaprFY 26 Available

Red Brick Lane Marketing Solutions Private Limited, the legal entity associated with Zapr, generated less than ₹10 Cr in revenue for the financial year ending on Mar 31, 2026. The revenue of Red Brick Lane Marketing Solutions Private Limited has a compounded annual growth rate (CAGR) of -96% in the last 1 year.

Financial Statement Summary

Metrics
FY 2025-26
FY 2024-25
FY 2023-24
FY 2022-23
FY 2021-22
Income Statement
Revenue
6542
5213
4176
9322
9464
Total Sales
1658
5917
2568
6352
2392
Total Expenses
5345
7775
2985
4116
3826
Operating Expenses
9412
6122
8592
3434
8138
Employee Expenses
6050
1181
6114
2042
5669
Operating Income (EBIT)
6732
2145
8703
4410
1960
Interest Expenses
8942
2937
5407
8345
5808
Expenses from other activities
6815
8634
3034
4292
8237
Information Technology Expenses
4576
2868
6862
6349
3417
EBITDA
7744
4108
8976
8548
9859
Taxes
6754
9421
1766
2710
6735
Net Profit
4158
6084
3860
3092
2118
Balance Sheet
Assets
2431
5663
2908
8966
2232
Cash Equivalent
4976
9162
2268
8096
9965
Accounts Receivables
1074
4085
1045
3264
8940
Inventory
3971
3597
4664
6584
9742
Liabilities
9466
7639
3254
9933
6348
Total Debt
6969
1365
8650
4367
7396
Accounts Payable
3651
8264
7545
5153
2949
Equities
6461
3570
4468
3060
4607
Cashflow Statement
Cash from Operating activities
4374
9245
4349
1320
9714
Cash from Investing activities
2343
2102
8738
4053
8599
Net cash from Financing activities
3704
6344
6195
4689
8817

Detailed Financials (Income Statement, Balance Sheet, Cashflow Statement)

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$10.99$2.53(excl. taxes)
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  • Financial Summary & Charts
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Zapr's Latest cap tables and shareholding

Founders own 20.32%, Funds own 4.45%, Enterprises (largest shareholder) own 64.93% and Angels own 6.40%. The net worth of Zapr's founders is INR 86.7Cr as of Dec 04, 2019. The cap table displayed below is for Red Brick Lane Marketing Solutions Private Limited which is the legal entity associated with Zapr.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
20.32%
86.7Cr
9067155
9283849
4473645
6408251
731190
730225
647606
200558
252243
687694
934411
818303
307353
733131
850913
663393
307945
178053
385950
654349
412330
357141
Fund
4.45%
19Cr
1147
8115
5386
7111
659
599
791
382
499
769
Enterprise
64.93%
277Cr
8905778
6760991
3945044
2027684
Angel
6.40%
27.3Cr
652594
789013
656424
122914
8
1
4
6
3
3
ESOP Pool
3.91%
16.7Cr
797
789
885
580
Total
100.00%
427Cr
4558822
2081188
3468928
6880209
Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
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shareholding pattern of this entity
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What documents will you get?
  • Latest Shareholding Summary - Ownership breakdown across founders, investors, and other stakeholders
  • Round-by-Round Cap Tables - Evolution of shareholding across funding rounds
  • Year-on-Year Cap Tables - Dilution trends over time

Zapr's Investments and acquisitions

Zapr has made no investments or acquisitions yet.

Reports related to Zapr

Here is the latest report on Zapr's sector:

News related to Zapr

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