Zapr - About the company
Zapr is an acqui-hired company based in Gurugram (India), founded in 2012 by Deepak Baid, Sandipan Mondal and Sajo Mathews. It operates as a Platform offering ad enabler software. Zapr has raised $25.2M in funding from investors like Disney Star, Star Us Holdings and Flipkart, with last known valuation of $*****. The company has 64 active competitors, including 8 funded and 16 that have exited. Its top competitors include companies like Nielsen, Captify and The Data Appeal Company.
Company Details
Platform offering ad enabler software. The platform helps to bridge the gap between offline and online worlds by enabling cross-device audience measurement and engagement. It leverages audio content and image content recognition to measure how smartphone and connected TV users consume offline content across TV, radio, music, etc. It uses this data to profile audiences, perform cross-screen engagement, and conduct brand research.
- Website
- zapr.in
- Registered Address
- Desk 17, CW59, First Floor, Sanjay Gandhi Transport Nagar, New Delhi- 110042, Samai Pur, North West Delhi, Delhi, Delhi, India, 110042
Key Metrics
Founded Year
2012
Location
Gurugram, India
Stage
Acqui-Hired
Total Funding
$25.2M in 5 rounds
Latest Funding Round
Last Known Valuation
$***** as on Dec 04, 2019
Investors
Ranked
13th among 64 active competitors
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2026
Employee Count
1 as on Aug 31, 2025
Legal entities associated with Zapr
Zapr is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
Red Brick Lane Marketing Solutions Private Limited CIN: U51909DL2012PTC444152 , India, Active | Jan 12, 2012 | 0 - ₹10 Cr (As on Mar 31, 2026) | 1 (As on Aug 01, 2025) |
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Zapr's funding and investors
Zapr has raised a total funding of $25.2M over 5 rounds. Its first funding round was on Aug 27, 2013. Its latest funding round was a Series A round on Dec 04, 2019 for $*****. 2 investors participated in its latest round. Zapr has 19 institutional investors and 34 angel investors.
Here is the list of recent funding rounds of Zapr:
Filter this list
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Dec 04, 2019 | 2466750 | Series A | 7311489 | 4566537 | 9355555 | 4903378 |
Oct 19, 2018 | 6401454 | Series A | 3215792 | 8535722 | 9272279 | 8471177 |
Mar 03, 2017 | 9165808 | Series A | 2424226 | 3269769 | 1136046 |
View details of Zapr's funding rounds and investors
Zapr's founders and board of directors
Founder? Claim ProfileHere are the details of Zapr's key team members:
- Deepak Baid: Co-Founder of Zapr and founder of 1 other company. They are also an angel investor in 1 startup and serve on the board of 1 company.
- Sandipan Mondal: Co-Founder of Zapr and founder of 1 other company. They are also an angel investor in 1 startup and serve on the board of 1 company.Contact Info: 1 phone number
- Sajo Mathews: Co-founder and CTO of Zapr. They serve on the board of 1 company.
Zapr's Board of Directors
Zapr's board has 3 active members. Deepak Baid, Sandipan Mondal and Sajo Mathews are part of team.Here is the list of Zapr's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 14y 8m | |
Team | - | Current | 14y 8m | |
Team | - | Current | 14y 8m |
View details of Zapr's Founder profiles and Board Members
Zapr's employee count trend
Zapr has 1 employees as of Aug 25. Here is Zapr's employee count trend over the years:
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Zapr's Competitors and alternates
Top competitors of Zapr include Nielsen, Captify and The Data Appeal Company. Here is the list of Top 10 competitors of Zapr, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Nielsen 1923, United States, Acquired | Provider of audience measurement, data, and insights for media industries | - | 79/100 | |
2nd | Captify 2011, London (United Kingdom), Acquired | Online open web search intelligence platform in the advertising sector | $17M | 67/100 | |
3rd | The Data Appeal Company 2013, Florence (Italy), Acquired | AI-based location, customer feedback, and behavioral intelligence and analytics solution for enterprises | $4.65M | 57/100 | |
4th | Cadent 2005, New York City (United States), Acquired | Provider of TV advertising solutions for businesses | $17M | 51/100 | |
5th | Provider of ad analytics solution | $12.5M | 49/100 | ||
6th | Tunnl 2021, Arlington (United States), Seed | Platform offering data for TV advertising | $2.6M | - | 46/100 |
7th | Arbitron 1949, Columbia (United States), Acquired | International media and marketing research firm | - | 45/100 | |
8th | Commerce Signals 2012, Charlotte (United States), Acquired | Data collaboration company | $22.4M | 44/100 | |
9th | Datarista 2015, Providence (United States), Acquired | Platform connecting businesses and sales and marketing data providers | $3.73M | 44/100 | |
10th | AI platform for enterprises to access consumer behavior data | - | 44/100 | ||
13th | Platform offering ad enabler software | $25.2M | 37/100 |
Looking for more details on Zapr's competitors? Click here to see the top ones
Financials of ZaprFY 26 Available
Red Brick Lane Marketing Solutions Private Limited, the legal entity associated with Zapr, generated less than ₹10 Cr in revenue for the financial year ending on Mar 31, 2026. The revenue of Red Brick Lane Marketing Solutions Private Limited has a compounded annual growth rate (CAGR) of -96% in the last 1 year.
Financial Statement Summary
Metrics | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 |
|---|---|---|---|---|---|
Income Statement | |||||
Revenue | 6542 | 5213 | 4176 | 9322 | 9464 |
Total Sales | 1658 | 5917 | 2568 | 6352 | 2392 |
Total Expenses | 5345 | 7775 | 2985 | 4116 | 3826 |
Operating Expenses | 9412 | 6122 | 8592 | 3434 | 8138 |
Employee Expenses | 6050 | 1181 | 6114 | 2042 | 5669 |
Operating Income (EBIT) | 6732 | 2145 | 8703 | 4410 | 1960 |
Interest Expenses | 8942 | 2937 | 5407 | 8345 | 5808 |
Expenses from other activities | 6815 | 8634 | 3034 | 4292 | 8237 |
Information Technology Expenses | 4576 | 2868 | 6862 | 6349 | 3417 |
EBITDA | 7744 | 4108 | 8976 | 8548 | 9859 |
Taxes | 6754 | 9421 | 1766 | 2710 | 6735 |
Net Profit | 4158 | 6084 | 3860 | 3092 | 2118 |
Balance Sheet | |||||
Assets | 2431 | 5663 | 2908 | 8966 | 2232 |
Cash Equivalent | 4976 | 9162 | 2268 | 8096 | 9965 |
Accounts Receivables | 1074 | 4085 | 1045 | 3264 | 8940 |
Inventory | 3971 | 3597 | 4664 | 6584 | 9742 |
Liabilities | 9466 | 7639 | 3254 | 9933 | 6348 |
Total Debt | 6969 | 1365 | 8650 | 4367 | 7396 |
Accounts Payable | 3651 | 8264 | 7545 | 5153 | 2949 |
Equities | 6461 | 3570 | 4468 | 3060 | 4607 |
Cashflow Statement | |||||
Cash from Operating activities | 4374 | 9245 | 4349 | 1320 | 9714 |
Cash from Investing activities | 2343 | 2102 | 8738 | 4053 | 8599 |
Net cash from Financing activities | 3704 | 6344 | 6195 | 4689 | 8817 |
Detailed Financials (Income Statement, Balance Sheet, Cashflow Statement)
Zapr's Investments and acquisitions
Zapr has made no investments or acquisitions yet.
Reports related to Zapr
Here is the latest report on Zapr's sector:
News related to Zapr
•
Samsung Electronics acquires a Chinese startup "Strengthening Smart TV Competitiveness"The Asia Business Daily•Nov 16, 2022•Zapr
•
Lemma Appoints InMobi’s Swapnil Sambhus as Country Head, IndonesiaMarTech Series•Mar 03, 2022•Lemma, InMobi, Zapr, POKKT
•
Lotame India adds premium partners to Lotame PDXIndiatimes•Nov 13, 2019•Lotame, Quikr, FirstCry, CarWale and 4 others
•
Star India infuses fresh funds into media-tech start-up Zapr Media LabsIndiatimes•Dec 17, 2018•Star, Zapr
•
Hotstar ties up with Zapr Media Labs for mobile audience analyticsMint•Mar 07, 2017•JioHotstar, Zapr, Star, HOT-STAR
•
Flipkart, Saavn invest in ZAPR | Business Standard NewsBusiness Standard•Jan 15, 2016•Zapr, Flipkart, Micromax Informatics
•
Media-tech startup ZAPR raises funding led by Flipkart, to bridge the gap between TV and mobile for advertisersYourStory•Jan 14, 2016•Zapr, Flipkart, Micromax Informatics, Arihant Patni . and 3 others
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