About Retail SaaS sector in India
The Retail SaaS sector in India comprises 1.8K companies, including 262 funded companies having collectively raised $3.77B in venture capital money and private equity. Out of these, 82 are Series A+ funded, and 4 have achieved unicorn status.
Retail SaaS sector in India has seen 43 acquisitions and 4 IPOs.
This sector includes companies providing cloud-based, multi-tenant, and subscription or on-demand software applications for retailers.
Retail SaaS sector is also known as Retail SaaS Solutions, Advanced Retail SaaS or Digital Retail SaaS.
All software that offers cloud-based, multi-tenant solutions for retailers are included in this sector. All On-premise B2B software is excluded.
All companies that do not offer their own proprietary software are excluded.
Services and Consulting firms are also excluded. 4. Resellers are also excluded.
Top Retail SaaS Companies in India
There are 1,802 Retail SaaS startups in India which include Shiprocket, Pickrr Services, ElasticRun, Zenoti, CommerceIQ. Out of these, 262 startups are funded, with 82 having secured Series A+ funding, and 4 achieving unicorn status.
2026 has seen the creation of 93 Retail SaaS startups in India. Over the past 10 years, an average of 91 new companies have been launched annually. Notably, several of these startups have been founded by alumni of IIT Delhi, IIT Bombay and BITS Pilani.
Here is the list of top Retail SaaS startups in India
1. Shiprocket
Provider of e-commerce shipping, fulfillment, marketing, and financial services. The business offers tools for domestic and cross-border shipping, including integrations with courier partners. Fulfillment services encompass warehousing, packaging, and shipping. Marketing solutions include checkout optimisation and customer engagement tools. Financial services provide capital and credit score assessment.
Key facts about Shiprocket
- Founded Year: 2012
- Location: Delhi (India)
- Stage: Public
- Total Funding till date: $322M
- Investors: Temasek, Bertelsmann India Investments and 63 Others
- Latest Funding Round: Series E, Dec 23, 2024, $*****
- Tracxn Score: 87/100 What is this?
- Competitors Rank: 1 of 1,521 Competitors
Provider of AI-based logistics management solutions. It provides doorstep picking, packing services, and courier services. The platform also provides an online platform for businesses to book shipping requirements, track shipments and generate reports. It offers shipping services to domestic and international locations and supports various pin codes for reverse logistics.
Key facts about Pickrr Services
- Founded Year: 2015
- Location: Gurugram (India)
- Stage: Acquired
- Total Funding till date: $16.4M
- Investors: Ananta Capital, India Infoline and 24 Others
- Latest Funding Round: Series B, Aug 11, 2021, $*****
- Tracxn Score: 78/100 What is this?
- Competitors Rank: 2 of 1,511 Competitors
3. ElasticRun
Platform offering rural B2B E-commerce and logistics. It streamlines fulfillment, supply chain, and commerce for brands, retailers, and rural Kirana stores. It also provides a comprehensive logistics network to support the delivery of goods.
Key facts about ElasticRun
- Founded Year: 2014
- Location: Pune (India)
- Stage: Series E
- Total Funding till date: $462M
- Investors: Kalaari Capital, Prosus and 28 Others
- Latest Funding Round: Series E, Feb 07, 2022, $*****
- Tracxn Score: 75/100 What is this?
- Competitors Rank: 3 of 1,794 Competitors
4. Zenoti
Provider of management software for salons, spas, medical spas, and fitness. It allows businesses manage the operations including appointment booking, billing and payments, business intelligence, marketing, sales, employee and inventory management, and customer relationship management.
Key facts about Zenoti
- Founded Year: 2010
- Location: Bellevue (United States)
- Stage: Series D
- Total Funding till date: $331M
- Investors: Steadview, Norwest and 5 Others
- Latest Funding Round: Series D, Jun 02, 2021, $*****
- Tracxn Score: 74/100 What is this?
- Competitors Rank: 2 of 382 Competitors
5. CommerceIQ
Provider of unified AI platform for retail ecommerce sales and optimization. The platform offers tools for digital shelf optimization, retail media management, and AI assistance. It unifies data across sales, media, and shelf, providing insights and automation. The platform aims to streamline workflows and drive optimization with AI agents. It offers features such as share of voice monitoring and cross-retailer insights.
Key facts about CommerceIQ
- Founded Year: 2012
- Location: Mountain View (United States)
- Stage: Series D
- Total Funding till date: $196M
- Investors: SoftBank Vision Fund, Shasta Ventures and 6 Others
- Latest Funding Round: Series D, Mar 21, 2022, $*****
- Tracxn Score: 71/100 What is this?
- Competitors Rank: 10 of 4,224 Competitors
Companies founded year-on-year in the Retail SaaS sector in India
93 new startups have been founded so far in 2026 in the Retail SaaS sector in India. 167 Retail SaaS startups in India were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | 93 |
2025 | 46 |
2024 | 66 |
2023 | 84 |
2022 | 86 |
2021 | 105 |
2020 | 167 |
2019 | 107 |
2018 | 87 |
2017 | 73 |
Stage-wise distribution of Retail SaaS sector companies in India
Out of the total 1,802 Retail SaaS companies in India, 262 have secured funding. Among them, 82 have reached Series A or higher, and 61 to Series B or beyond.
Founded - 1,802
Funded - 262
Series A+ - 82
Series B+ - 61
Series C+ - 54
Company Stage | No. of companies |
|---|---|
Founded | 1,802 |
Funded | 262 |
Series A+ | 82 |
Series B+ | 61 |
Series C+ | 54 |
Let us walk you through our Sectors and other offerings
Designed with precision for VCs, PE, IBs, Incubators, M&A, Innovation more
Designed with precision for VCs, PE, IBs, Incubators, M&A, Innovation more
Funding Trends in the Retail SaaS sector in India
Total funding year-on-year in the Retail SaaS sector in India
The Retail SaaS sector in India saw a total funding of more than $1.98B in the last 10 years. The most amount of funding was in 2022 at more than $636M. There has been a total funding of $42.4M in 2026 till date.
- Total Funding
Year | Total Funding |
|---|---|
2026 | $42.4M |
2025 | $45.1M |
2024 | $78.3M |
2023 | $97.5M |
2022 | $636M |
2021 | $555M |
2020 | $219M |
2019 | $251M |
2018 | $24.7M |
2017 | $31.7M |
Recent Funding Rounds in Retail SaaS in India
In the year 2026, till June 2026, Retail SaaS companies in India have raised $42.4M in equity funding across 7 rounds.
In the same period last year (i.e. till June 2025), Retail SaaS companies in India had raised $22.9M across 14 rounds.
So, 2026 has seen a 85.68% rise in funding in Retail SaaS companies in India as compared to 2025.
Here are some recent, important funding rounds in Retail SaaS companies in India:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series A | 3347 | Jun 29, 2026 | and 5 more | |
Seed | 3752 | Jun 26, 2026 | ||
Seed | 1845 | Apr 16, 2026 | - | |
Series A | 8665 | Apr 15, 2026 | ||
Seed | 3662 | Mar 06, 2026 |
Top Investors in Retail SaaS in India
Accel is the top investor in Retail SaaS companies in India based on number of companies invested.
Here are some top investors in Retail SaaS companies in India:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Palo Alto (United States) | ||
Redwood City (United States) | ||
Cambridge (United States) | - | |
Bengaluru (India) | ||
Menlo Park (United States) |
_1583467951837.png?devicePixelRatio=2&height=20&width=20){kind=logo}
_1583471524200.png?devicePixelRatio=2&height=20&width=20){kind=logo}
M&A activity in Retail SaaS sector in India
In the year 2026, till April 2026, 1 acquisition happened in Retail SaaS sector in India. Last year, in 2025, a total of 1 acquisition happened in Retail SaaS sector in India.
Here are some recent, important acquisitions in Retail SaaS sector in India:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Acqui-Hired | Apr 25, 2026 | ||
Business Acquisition | Mar 04, 2025 | ||
Business Acquisition | Dec 05, 2024 | ||
Business Acquisition | Nov 11, 2024 | ||
Business Acquisition | Apr 15, 2024 |
Acquisition trends in Retail SaaS sector in India
Here are the acquisition trends in Retail SaaS sector in India:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | 1 |
2025 | 1 |
2024 | 4 |
2023 | 4 |
2022 | 7 |
2021 | 5 |
2020 | 4 |
2019 | 3 |
2018 | 3 |
2017 | 1 |
IPOs in Retail SaaS in India
In the year 2026, till August 2026, 1 IPO happened in Retail SaaS sector in India.
Here are some recent, important IPOs in Retail SaaS sector in India:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Aug 19, 2026 | Bombay Stock Exchange (BSE), National Stock Exchange (NSE) | |
Apr 03, 2025 | Bombay Stock Exchange (BSE) | |
Aug 13, 2024 | Bombay Stock Exchange (BSE), National Stock Exchange (NSE) |
Colleges which produce the most Retail SaaS companies in India
Companies founded by alumni from top colleges in the Retail SaaS in India
Most number of Retail SaaS startups in India have been founded by alumni from IIT Delhi, IIT Bombay and BITS Pilani.
College | No. of companies |
|---|---|
IIT Delhi | 34 |
IIT Bombay | 24 |
BITS Pilani | 20 |
IIM Bangalore | 17 |
IIT Kharagpur | 16 |
IIM Ahmedabad | 13 |
IIT Kanpur | 9 |
IIT Madras | 8 |
IIT Roorkee | 8 |
Indian School of Business | 8 |
Total funding in Retail SaaS companies founded by alumni from top colleges in India
In the last 10 years, IIT Delhi graduates' Retail SaaS companies in India have raised the most funding among top colleges. Wharton School alumni are second, and IIM Ahmedabad alumni are third.
College | Total Funding |
|---|---|
IIT Delhi | $1.85B |
Wharton School | $517M |
IIM Ahmedabad | $481M |
IIT BHU | $474M |
IIT Madras | $402M |
IIM Bangalore | $392M |
Cornell University | $331M |
Harvard Business School | $324M |
Harvard University | $322M |
University of Pennsylvania | $196M |
Top News in Retail SaaS in India
•
Unicommerce Reports Rs 51 Cr Revenue and Rs 4.7 Cr Profit in Q1 FY27Entrackr•Aug 13, 2026•Unicommerce
•
•
•
•
•
•
•
Unicommerce's Revenue Grows 75% in Q2 FY26, Driven by Shipway AcquisitionEntrackr•Nov 11, 2025•Unicommerce
•
•
