About AdTech
There are 10.4K companies in the AdTech sector across the world, with 2.56K funded companies having collectively raised $33B in venture capital money and private equity. Overall 1.58K of these are Series A+ funded and the sector has seen the creation of 16 Unicorns.
AdTech sector has seen 1.04K acquisitions and 155 IPOs. This represents almost 11.5% of all such companies - which is higher than the 4.9% exit rate of tech companies in general.
This sector includes technologies that enable the programmatic buying and selling of advertisements.
AdTech sector is also known as Advertising Technology or Advertising Tech.
Companies included in AdTech sector
All companies that provide technology, software, and tools that are used to deliver, control and target digital display advertisements and search advertisements. Also includes technology enablers to the Ad Tech space - Ad performance, Ad verification etc.Companies excluded in AdTech sector
Media agencies and generic data providers (first party and third party) companies. Companies for which Ad Technology is not a part of their core business are excludedMarket Map of AdTech
The market map of AdTech gives a visual overview of the sector, showing key business models, their interactions in the value chain, and industry evolution. Top 3 trending business models in AdTech sector are Ad Network, Mobile Ad Network and Demand Side Ad Platforms.
Reports related to AdTech
Here are some reports related to AdTech sector:
Free
AdTech - Sector Report
Edition: March, 2026 (85 Pages)
Premium
AdTech Investor Landscape
Edition: February, 2025 (12 Pages)
Premium
AdTech Exit Landscape
Edition: August, 2025 (15 Pages)
View all reports related to AdTech. Sign up today!Top Companies in AdTech
There are more than 10.4K companies in AdTech. Adobe is the top AdTech company globally, ranked using Tracxn Score (what's this?).
Here are 5 of the top AdTech companies globally:
Company | Description | Location | Founded | Current Stage | Private Funding Raised |
|---|---|---|---|---|---|
AI powered marketing creative management and customer journey management platform | San Jose (United States) | 1982 | Public | - | |
Provider of consumer intelligence driven platform for mobile advertising solutions | Singapore (Singapore) | 2005 | Public | $10M | |
Developer of an AI-powered shopping agent providing personalized style inspiration | Bengaluru (India) | 2019 | Series D | $390M | |
Cloud based mobile marketing analytics and attribution platform | San Francisco (United States) | 2011 | Series D | $300M | |
Provider of privacy first omni channel advertising platform | New York City (United States) | 2005 | Acquired | $263M |
Companies founded year-on-year in the AdTech sector
6 new startups have been founded so far in 2026 in the AdTech sector. 660 AdTech startups were founded in 2019 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | 6 |
2025 | 64 |
2024 | 144 |
2023 | 319 |
2022 | 263 |
2021 | 373 |
2020 | 611 |
2019 | 660 |
2018 | 620 |
2017 | 614 |
Companies founded across countries in the AdTech sector
United States has 3,526 AdTech startups, the most by any country, followed by India which has 821 startups and United Kingdom which has 723.
- Total Number of Companies
Country | No. of companies |
|---|---|
United States | 3,526 |
India | 821 |
United Kingdom | 723 |
Israel | 438 |
China | 384 |
Germany | 362 |
Canada | 342 |
France | 245 |
Spain | 174 |
Russia | 170 |
Stage-wise distribution of the AdTech sector
Out of the total 10,434 AdTech companies, 2,561 have secured funding. Among them, 1,579 have reached Series A or higher, and 1,359 to Series B or beyond.
Founded - 10,434
Funded - 2,561
Series A+ - 1,579
Series B+ - 1,359
Series C+ - 1,281
Company Stage | No. of companies |
|---|---|
Founded | 10,434 |
Funded | 2,561 |
Series A+ | 1,579 |
Series B+ | 1,359 |
Series C+ | 1,281 |
Want to know more about AdTech ? Signup and explore Tracxn for free
- 10.4K+ Total Companies
- $33B+ Total Funding
- 2.6K+ Funded Companies
- 150+ IPOs
- 1K+ Acquisitions
- 30+ Reports
Funding Trends in the AdTech sector
Total funding year-on-year in the AdTech sector
The AdTech sector saw a total funding of more than $15B in the last 10 years. The most amount of funding was in 2022 at more than $2.68B. There has been a total funding of $106M in 2026 till date.
- Total Funding
Year | Total Funding |
|---|---|
2026 | $106M |
2025 | $1.24B |
2024 | $500M |
2023 | $866M |
2022 | $2.68B |
2021 | $2.29B |
2020 | $1.86B |
2019 | $1.67B |
2018 | $2.17B |
2017 | $1.62B |
Total funding across countries in the AdTech sector
In the last 10 years, AdTech startups in United States have recieved the highest funding among all countries - $7.95B. China follows with $1.72B and India with $1.2B.
- Total Funding
Country | Total Funding |
|---|---|
United States | $7.95B |
China | $1.72B |
India | $1.2B |
Israel | $857M |
Canada | $803M |
United Kingdom | $686M |
Germany | $369M |
Spain | $315M |
France | $183M |
Sweden | $161M |
Total funding amount raised by stage in the AdTech sector
Over the last 10 years, the AdTech sector have seen $792M into Seed Stage funding rounds, $3.98B into Early Stage funding rounds and $6.65B go into Late Stage funding rounds.
Funding Stage | Total Funding |
|---|---|
Late Stage | $6.65B |
Early Stage | $3.98B |
Debt | $1.3B |
Post IPO | $1.23B |
Seed Stage | $792M |
PE | $506M |
ICO | $94M |
Grant | $28.5M |
Other-Equity | $1.54M |
Recent Funding Rounds in AdTech
In the year 2026, till March 2026, AdTech companies have raised $105M in equity funding across 14 rounds.
In the same period last year (i.e. till March 2025), AdTech companies had raised $444M across 19 rounds.
So, 2026 has seen a 76.28% drop in funding in AdTech companies as compared to 2025.
Here are some recent, important funding rounds in AdTech:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series B | 6438 | Mar 30, 2026 | ||
Series A | 3555 | Mar 24, 2026 | ||
Series C | 5160 | Mar 18, 2026 | - | |
Series A | 5476 | Mar 09, 2026 | ||
Series A | 1615 | Mar 09, 2026 | - |
Top Investors in AdTech
First Round Capital is the top investor in AdTech companies based on number of companies invested.
Here are some top investors in AdTech:
Investor | Location | Top Portfolio Companies |
|---|---|---|
San Francisco (United States) | ||
Ho Chi Minh City (Vietnam) | ||
Palo Alto (United States) | ||
Menlo Park (United States) | ||
New York City (United States) |
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M&A activity in AdTech
In the year 2026, till March 2026, 5 acquisitions happened in AdTech sector. Last year, in 2025, a total of 35 acquisitions happened in AdTech sector.
Here are some recent, important acquisitions in AdTech:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Mar 25, 2026 | ||
Business Acquisition | Mar 25, 2026 | ||
Business Acquisition | Mar 19, 2026 | ||
Business Acquisition | Mar 13, 2026 | ||
Business Acquisition | Jan 28, 2026 |
Acquisition trends in AdTech
Here are the acquisition trends in AdTech:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | 5 |
2025 | 35 |
2024 | 33 |
2023 | 38 |
2022 | 54 |
2021 | 101 |
2020 | 51 |
2019 | 64 |
2018 | 65 |
2017 | 82 |
IPOs in AdTech
In the year 2025, till November 2025, 3 IPOs happened in AdTech sector.
Here are some recent, important IPOs in AdTech:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Nov 20, 2025 | Stockholm Stock Exchange (STO) | |
Sep 29, 2025 | New York Stock Exchange (NYSEMKT) | |
Jul 04, 2025 | Bombay Stock Exchange (BSE) | |
Nov 17, 2023 | Euronext Exchange (Euronext) | |
Oct 28, 2022 | Frankfurt Stock Exchange (FRA) |
Colleges which produce the most AdTech companies
Companies founded by alumni from top colleges in the AdTech sector
Most number of AdTech startups have been founded by alumni from Tel Aviv University, Stanford University and Harvard University.
College | No. of companies |
|---|---|
Tel Aviv University | 84 |
Stanford University | 83 |
Harvard University | 73 |
Massachusetts Institute of Technology | 49 |
University of Pennsylvania | 47 |
Harvard Business School | 44 |
University of California (Berkeley) | 40 |
Carnegie Mellon University | 30 |
Cornell University | 27 |
University of Cambridge | 27 |
Total funding in companies founded by alumni from top colleges in the the AdTech sector
In the last 10 years, Stanford University graduates' AdTech companies have raised the most funding among top colleges. Harvard University alumni are second, and Harvard Business School alumni are third.
College | Total Funding |
|---|---|
Stanford University | $3.08B |
Harvard University | $1.68B |
Harvard Business School | $1.55B |
University of Pennsylvania | $1.46B |
IIT Kanpur | $1.25B |
Indian School of Business | $1.23B |
IIT Roorkee | $1.23B |
Cornell University | $1.21B |
Massachusetts Institute of Technology | $1.17B |
Stanford Business School | $1.11B |
Top News in AdTech
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Fluent, Inc. Partners with Squire to Expand Commerce Media SolutionsMarTech Series•Mar 13, 2026•Fluentco, Squire
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Viant Technology Announces Fourth Quarter and Full Year 2025 Financial ResultsBusiness Wire•Mar 12, 2026•Viant
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Fluent Announces Unaudited Fourth Quarter and Full-Year 2025 Financial ResultsGlobeNewswire•Mar 10, 2026•Fluentco
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Comscore & Yahoo DSP Partner to Advance CTV Political AdvertisingMarTech Series•Mar 05, 2026•Yahoo, Comscore, Yahoo
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Teads Holding Co. Announces Fourth Quarter and Full Year 2025 ResultsGlobeNewswire•Mar 05, 2026•Teads
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Fluent Inc. Announces Three Years of Growth and Strategic Progress for Commerce Media SolutionsGlobeNewswire•Feb 24, 2026•Fluentco
