How many total AdTech companies are there?

As of Sep 2026, there are 7,794 active companies in AdTech sector.

Which countries have the most AdTech companies?

United States (3,761) has the highest number of AdTech companies, followed by India (893) and United Kingdom (764).

How many AdTech companies are funded?

As of Sep 2026, 2,597 companies in this sector have received funding.

Which company has raised the most funding in AdTech sector?

As of Sep 2026, AppsFlyer has secured $1.3B in funding, making it the highest-funded company in the AdTech sector.

Which country has attracted the most investment in AdTech companies?

With $9.93B in total funding, United States has attracted the most investment among AdTech companies.

Who are the top investors in AdTech companies?

The top investors in AdTech companies by number of investments are First Round Capital, 500 Global and Accel

How much venture capital has AdTech sector attracted?

In the last 10 years, venture capital firms have invested $7.48B in this sector.

How many unicorns has AdTech sector produced?

Globally, there are 17 unicorns in AdTech sector, to date.

AdTech - 2026 Market & Investments Trends

There are 11.3K companies in the AdTech sector across the world, with 2.6K funded companies having collectively raised $35.4B in venture capital money and private equity. Overall 1.61K of these are Series A+ funded and the sector has seen the creation of 17 Unicorns.

AdTech sector has seen 1.05K acquisitions and 169 IPOs. This represents almost 10.8% of all such companies - which is higher than the 4.3% exit rate of tech companies in general.

This sector includes technologies that enable the programmatic buying and selling of advertisements.

AdTech sector is also known as Advertising Technology or Advertising Tech.

Companies included in AdTech sector

All companies that provide technology, software, and tools that are used to deliver, control and target digital display advertisements and search advertisements. Also includes technology enablers to the Ad Tech space - Ad performance, Ad verification etc.

Companies excluded in AdTech sector

Media agencies and generic data providers (first party and third party) companies. Companies for which Ad Technology is not a part of their core business are excluded

Key Metrics

Total Companies

11.3K

Top Companies

data.ai, Adobe & more

Total Funding

Funded Companies

Series A+ Companies

Series C+ Companies

Unicorns Created

IPOs

169

Acquisitions

1.05K

Also known as

Advertising Technology or Advertising Tech

View complete details of this sector

The market map of AdTech gives a visual overview of the sector, showing key business models, their interactions in the value chain, and industry evolution. Top 3 trending business models in AdTech sector are Ad Network, Mobile Ad Network and Demand Side Ad Platforms.

Recent BlueBox/Industry Definition image of AdTech

Here are some reports related to AdTech sector:

Free

AdTech - Sector Report

Edition: September, 2026 (83 Pages)

Premium

AdTech Investor Landscape

Edition: February, 2025 (12 Pages)

Premium

AdTech Exit Landscape

Edition: June, 2026 (15 Pages)

View all reports related to AdTech. Sign up today!

There are more than 11.3K companies in AdTech. data.ai is the top AdTech company globally, ranked using Tracxn Score (what's this?).

Here are 5 of the top AdTech companies globally:

Company	Description	Location	Founded	Current Stage	Private Funding Raised
data.ai	AI based market data analysis for generating consumer insights	San Francisco (United States)	2010	Acquired	$157M
Adobe	AI powered marketing creative management and customer journey management platform	San Jose (United States)	1982	Public	-
Glance	Developer of an AI-powered shopping agent providing personalized style inspiration	Bengaluru (India)	2019	Series D	$390M
AppsFlyer	Provider of software for mobile attribution and marketing data analytics	San Francisco (United States)	2011	Series E	$1.3B
Criteo	Provider of commerce media platform connecting marketers and media owners	Paris (France)	2005	Public	$60M

Get a longer list of companies

Companies founded year-on-year in the AdTech sector

133 new startups have been founded so far in 2026 in the AdTech sector. 674 AdTech startups were founded in 2019 - this is the most number of startups founded in any year in the last 10 years.

Total Number of Companies

Year	No. of companies
2026	133
2025	170
2024	211
2023	348
2022	289
2021	394
2020	628
2019	674
2018	637
2017	626

Companies founded across countries in the AdTech sector

United States has 3,761 AdTech startups, the most by any country, followed by India which has 893 startups and United Kingdom which has 764.

Total Number of Companies

Country	No. of companies
United States	3,761
India	893
United Kingdom	764
Israel	461
China	405
Germany	393
Canada	352
France	257
Spain	183
Singapore	174

Stage-wise distribution of the AdTech sector

Out of the total 11,274 AdTech companies, 2,597 have secured funding. Among them, 1,608 have reached Series A or higher, and 1,385 to Series B or beyond.

Founded - 11,274

Funded - 2,597

Series A+ - 1,608

Series B+ - 1,385

Series C+ - 1,304

Company Stage	No. of companies
Founded	11,274
Funded	2,597
Series A+	1,608
Series B+	1,385
Series C+	1,304

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11.3K+ Total Companies
$35.4B+ Total Funding
2.6K+ Funded Companies
165+ IPOs
1.1K+ Acquisitions
30+ Reports

Total funding year-on-year in the AdTech sector

The AdTech sector saw a total funding of more than $17.5B in the last 10 years. The most amount of funding was in 2022 at more than $2.7B. There has been a total funding of $1.68B in 2026 till date.

Total Funding

Year	Total Funding
2026	$1.68B
2025	$2.16B
2024	$639M
2023	$909M
2022	$2.7B
2021	$2.31B
2020	$1.87B
2019	$1.45B
2018	$2.21B
2017	$1.62B

Total funding across countries in the AdTech sector

In the last 10 years, AdTech startups in United States have recieved the highest funding among all countries - $9.93B. China follows with $1.53B and India with $1B.

Total Funding

Country	Total Funding
United States	$9.93B
China	$1.53B
India	$1B
Israel	$908M
Canada	$804M
United Kingdom	$687M
Spain	$313M
France	$199M
Germany	$150M
Australia	$68.9M

Total funding amount raised by stage in the AdTech sector

Over the last 10 years, the AdTech sector have seen $832M into Seed Stage funding rounds, $4.03B into Early Stage funding rounds and $8.14B go into Late Stage funding rounds.

Funding Stage	Total Funding
Late Stage	$8.14B
Early Stage	$4.03B
Debt	$1.42B
Post IPO	$1.24B
Seed Stage	$832M
PE	$506M
ICO	$59M
Grant	$23.1M
Other-Equity	$1.54M

Recent Funding Rounds in AdTech

In the year 2026, till August 2026, AdTech companies have raised $1.28B in equity funding across 35 rounds. In the same period last year (i.e. till August 2025), AdTech companies had raised $535M across 54 rounds. So, 2026 has seen a 138.8% rise in funding in AdTech companies as compared to 2025.

Here are some recent, important funding rounds in AdTech:

Company	Round Raised	Amount Raised	Funding Date	Investors
Doodod Technology	Series A	7069	Aug 18, 2026	SAIF Partners and 3 more
Gravity	Series A	6160	Aug 06, 2026	Lightspeed Venture Partners and 5 more
Wunderkind	Series C	6358	Aug 04, 2026	-
Velocity	Seed	8416	Jul 08, 2026	NFX and 5 more
Covatic	Series A	7010	Jun 25, 2026	Creative UK and 2 more

See a more detailed list of funding rounds

First Round Capital is the top investor in AdTech companies based on number of companies invested.

Here are some top investors in AdTech:

Investor	Location	Top Portfolio Companies
First Round Capital	San Francisco (United States)	DoubleVerify, AppNexus, OpenX and GumGum
500 Global	Ho Chi Minh City (Vietnam)	Silverpush, CreativeX, Vungle and Sightly
Accel	Palo Alto (United States)	OpenX, AdRoll, Comscore and Hootsuite
Techstars	New York City (United States)	Kard, Covatic, Monetizr and Ampd
DFJ	Menlo Park (United States)	PubMatic, Flurry, Revx and AdMob

See a more detailed list of investors

In the year 2026, till August 2026, 16 acquisitions happened in AdTech sector. Last year, in 2025, a total of 37 acquisitions happened in AdTech sector.

Here are some recent, important acquisitions in AdTech:

Company	Acquisition Type	Acquisition Date	Acquirers
Kard	Business Acquisition	Aug 14, 2026	Citi
DoubleVerify	Business Acquisition	Aug 07, 2026	Nielsen
In-Store Media	Business Acquisition	Jul 27, 2026	Vusion HD
retailmediatools	Business Acquisition	Jul 15, 2026	ZetaDisplay
EyeLevel.ai	Business Acquisition	Jul 14, 2026	-

See a more detailed list of acquisitions

Acquisition trends in AdTech

Here are the acquisition trends in AdTech:

Total Number of Acquisitions

Year	No. of companies
2026	16
2025	37
2024	33
2023	39
2022	54
2021	100
2020	51
2019	63
2018	65
2017	81

In the year 2025, till November 2025, 3 IPOs happened in AdTech sector.

Here are some recent, important IPOs in AdTech:

Company	IPO Date	Exchange Symbol
Acast	Nov 20, 2025	Stockholm Stock Exchange (STO)
Knorex	Sep 29, 2025	New York Stock Exchange (NYSEMKT)
AdCounty Media	Jul 04, 2025	Bombay Stock Exchange (BSE)
Adobe	Nov 17, 2023	Euronext Exchange (Euronext)
NexTech AR Solutions	Oct 28, 2022	Frankfurt Stock Exchange (FRA)

See a more detailed list of IPOs

Companies founded by alumni from top colleges in the AdTech sector

Most number of AdTech startups have been founded by alumni from Stanford University, Tel Aviv University and Harvard University.

College	No. of companies
Stanford University	64
Tel Aviv University	57
Harvard University	45
University of Pennsylvania	36
Massachusetts Institute of Technology	32
University of California (Berkeley)	32
University of California (Los Angeles)	29
Harvard Business School	28
BITS Pilani	22
IIT Delhi	22

Total funding in companies founded by alumni from top colleges in the the AdTech sector

In the last 10 years, University of Pennsylvania graduates' AdTech companies have raised the most funding among top colleges. Stanford University alumni are second, and Wharton School alumni are third.

College	Total Funding
University of Pennsylvania	$2.45B
Stanford University	$2.09B
Wharton School	$2B
Technion Israel Institute Technology	$1.74B
IIT Kanpur	$1.47B
University of California (Berkeley)	$1.27B
Indian School of Business	$1.23B
IIT Roorkee	$1.23B
IIT Bombay	$975M
IIT Kharagpur	$896M