How many total AdTech companies are there?

As of Jul 2026, there are 7,348 active companies in AdTech sector.

Which countries have the most AdTech companies?

United States (3,648) has the highest number of AdTech companies, followed by India (844) and United Kingdom (745).

How many AdTech companies are funded?

As of Jul 2026, 2,589 companies in this sector have received funding.

Which company has raised the most funding in AdTech sector?

As of Jul 2026, AppsFlyer has secured $1.3B in funding, making it the highest-funded company in the AdTech sector.

Which country has attracted the most investment in AdTech companies?

With $8.56B in total funding, United States has attracted the most investment among AdTech companies.

Who are the top investors in AdTech companies?

The top investors in AdTech companies by number of investments are First Round Capital, 500 Global and Accel

How much venture capital has AdTech sector attracted?

In the last 10 years, venture capital firms have invested $6.38B in this sector.

How many unicorns has AdTech sector produced?

Globally, there are 16 unicorns in AdTech sector, to date.

AdTech - 2026 Market & Investments Trends

Companies included in AdTech sector

All companies that provide technology, software, and tools that are used to deliver, control and target digital display advertisements and search advertisements. Also includes technology enablers to the Ad Tech space - Ad performance, Ad verification etc.

Companies excluded in AdTech sector

Media agencies and generic data providers (first party and third party) companies. Companies for which Ad Technology is not a part of their core business are excluded

Key Metrics

Total Companies

10.8K

Top Companies

Adobe, AppsFlyer & more

Total Funding

Funded Companies

Series A+ Companies

Series C+ Companies

Unicorns Created

IPOs

167

Acquisitions

1.05K

Also known as

Advertising Technology or Advertising Tech

View complete details of this sector

The market map of AdTech gives a visual overview of the sector, showing key business models, their interactions in the value chain, and industry evolution. Top 3 trending business models in AdTech sector are Ad Network, Mobile Ad Network and Demand Side Ad Platforms.

Recent BlueBox/Industry Definition image of AdTech

Here are some reports related to AdTech sector:

Free

AdTech - Sector Report

Edition: March, 2026 (85 Pages)

Premium

AdTech Investor Landscape

Edition: February, 2025 (12 Pages)

Premium

AdTech Exit Landscape

Edition: June, 2026 (15 Pages)

View all reports related to AdTech. Sign up today!

There are more than 10.8K companies in AdTech. Adobe is the top AdTech company globally, ranked using Tracxn Score (what's this?).

Here are 5 of the top AdTech companies globally:

Company	Description	Location	Founded	Current Stage	Private Funding Raised
Adobe	AI powered marketing creative management and customer journey management platform	San Jose (United States)	1982	Public	-
AppsFlyer	Cloud based mobile marketing analytics and attribution platform	San Francisco (United States)	2011	Series E	$1.3B
Glance	Developer of an AI-powered shopping agent providing personalized style inspiration	Bengaluru (India)	2019	Series D	$390M
Verve	Provider of privacy first omni channel advertising platform	New York City (United States)	2005	Acquired	$263M
Criteo	Provider of commerce media platform connecting marketers and media owners	Paris (France)	2005	Public	$60M

Get a longer list of companies

Companies founded year-on-year in the AdTech sector

20 new startups have been founded so far in 2026 in the AdTech sector. 669 AdTech startups were founded in 2019 - this is the most number of startups founded in any year in the last 10 years.

Total Number of Companies

Year	No. of companies
2026	20
2025	93
2024	161
2023	333
2022	273
2021	386
2020	621
2019	669
2018	633
2017	624

Companies founded across countries in the AdTech sector

United States has 3,648 AdTech startups, the most by any country, followed by India which has 844 startups and United Kingdom which has 745.

Total Number of Companies

Country	No. of companies
United States	3,648
India	844
United Kingdom	745
Israel	444
China	396
Germany	377
Canada	349
France	250
Spain	179
Russia	170

Stage-wise distribution of the AdTech sector

Out of the total 10,830 AdTech companies, 2,589 have secured funding. Among them, 1,600 have reached Series A or higher, and 1,380 to Series B or beyond.

Founded - 10,830

Funded - 2,589

Series A+ - 1,600

Series B+ - 1,380

Series C+ - 1,300

Company Stage	No. of companies
Founded	10,830
Funded	2,589
Series A+	1,600
Series B+	1,380
Series C+	1,300

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10.8K+ Total Companies
$34B+ Total Funding
2.6K+ Funded Companies
165+ IPOs
1.1K+ Acquisitions
30+ Reports

Total funding year-on-year in the AdTech sector

The AdTech sector saw a total funding of more than $15.9B in the last 10 years. The most amount of funding was in 2022 at more than $2.7B. There has been a total funding of $1.19B in 2026 till date.

Total Funding

Year	Total Funding
2026	$1.19B
2025	$1.26B
2024	$505M
2023	$876M
2022	$2.7B
2021	$2.3B
2020	$1.87B
2019	$1.45B
2018	$2.18B
2017	$1.62B

Total funding across countries in the AdTech sector

In the last 10 years, AdTech startups in United States have recieved the highest funding among all countries - $8.56B. China follows with $1.62B and India with $1B.

Total Funding

Country	Total Funding
United States	$8.56B
China	$1.62B
India	$1B
Israel	$846M
Canada	$804M
United Kingdom	$686M
Spain	$315M
France	$201M
Germany	$150M
Australia	$68.9M

Total funding amount raised by stage in the AdTech sector

Over the last 10 years, the AdTech sector have seen $805M into Seed Stage funding rounds, $3.96B into Early Stage funding rounds and $7.25B go into Late Stage funding rounds.

Funding Stage	Total Funding
Late Stage	$7.25B
Early Stage	$3.96B
Post IPO	$1.21B
Debt	$1.1B
Seed Stage	$805M
PE	$506M
ICO	$59M
Grant	$23.1M
Other-Equity	$1.54M

Recent Funding Rounds in AdTech

In the year 2026, till June 2026, AdTech companies have raised $1.19B in equity funding across 29 rounds. In the same period last year (i.e. till June 2025), AdTech companies had raised $498M across 42 rounds. So, 2026 has seen a 138.81% rise in funding in AdTech companies as compared to 2025.

Here are some recent, important funding rounds in AdTech:

Company	Round Raised	Amount Raised	Funding Date	Investors
Covatic	Series A	4144	Jun 25, 2026	Creative UK and 2 more
Concord	Seed	5692	Jun 23, 2026	Superscout and 7 more
AppsFlyer	Series E	5925	Jun 22, 2026	Moloco and 3 more
Roqad	Series B	2944	Jun 18, 2026	-
Adomate	Seed	5136	Jun 18, 2026	Angelwise and 7 more

See a more detailed list of funding rounds

First Round Capital is the top investor in AdTech companies based on number of companies invested.

Here are some top investors in AdTech:

Investor	Location	Top Portfolio Companies
First Round Capital	San Francisco (United States)	DoubleVerify, OpenX, AppNexus and GumGum
500 Global	Ho Chi Minh City (Vietnam)	Silverpush, CreativeX, Vungle and Sightly
Accel	Palo Alto (United States)	OpenX, Comscore, AdRoll and Amobee
Techstars	New York City (United States)	Ampd, Kard, Monetizr and AdHawk
DFJ	Menlo Park (United States)	PubMatic, Flurry, Revx and AdMob

See a more detailed list of investors

In the year 2026, till June 2026, 10 acquisitions happened in AdTech sector. Last year, in 2025, a total of 36 acquisitions happened in AdTech sector.

Here are some recent, important acquisitions in AdTech:

Company	Acquisition Type	Acquisition Date	Acquirers
Bestever	Business Acquisition	Jun 22, 2026	Samba
Concert	Business Acquisition	Jun 18, 2026	Penske Media Corporation
Adloox	Business Acquisition	Jun 09, 2026	Peer39
Uptmz	Business Acquisition	May 30, 2026	-
DailyClicks	Business Acquisition	Apr 16, 2026	Realry

See a more detailed list of acquisitions

Acquisition trends in AdTech

Here are the acquisition trends in AdTech:

Total Number of Acquisitions

Year	No. of companies
2026	10
2025	36
2024	33
2023	39
2022	54
2021	100
2020	51
2019	63
2018	65
2017	82

In the year 2025, till November 2025, 3 IPOs happened in AdTech sector.

Here are some recent, important IPOs in AdTech:

Company	IPO Date	Exchange Symbol
Acast	Nov 20, 2025	Stockholm Stock Exchange (STO)
Knorex	Sep 29, 2025	New York Stock Exchange (NYSEMKT)
AdCounty Media	Jul 04, 2025	Bombay Stock Exchange (BSE)
Adobe	Nov 17, 2023	Euronext Exchange (Euronext)
NexTech AR Solutions	Oct 28, 2022	Frankfurt Stock Exchange (FRA)

See a more detailed list of IPOs

Companies founded by alumni from top colleges in the AdTech sector

Most number of AdTech startups have been founded by alumni from Tel Aviv University, Stanford University and Harvard University.

College	No. of companies
Tel Aviv University	84
Stanford University	83
Harvard University	73
Massachusetts Institute of Technology	49
University of Pennsylvania	47
Harvard Business School	44
University of California (Berkeley)	41
Carnegie Mellon University	30
Cornell University	27
University of Cambridge	27

Total funding in companies founded by alumni from top colleges in the the AdTech sector

In the last 10 years, Stanford University graduates' AdTech companies have raised the most funding among top colleges. University of Pennsylvania alumni are second, and Harvard University alumni are third.

College	Total Funding
Stanford University	$3.16B
University of Pennsylvania	$2.46B
Harvard University	$1.7B
Wharton School	$1.63B
Harvard Business School	$1.55B
Technion Israel Institute Technology	$1.33B
IIT Kanpur	$1.26B
Indian School of Business	$1.23B
IIT Roorkee	$1.23B
Cornell University	$1.22B