Where is AdMarvel located?

AdMarvel is headquartered in San Mateo, United States.

Is AdMarvel a funded company?

AdMarvel is a funded company, having raised a total of $10.3M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round.

When was the latest funding round of AdMarvel?

AdMarvel's latest funding was a $***** Series B round on May 03, 2007, with participation from 3 investors. Its primary sector is Mobile Advertising. In United States, the Mobile Advertising sector has seen $1.42B in funding in 2026 to date.

Where does AdMarvel rank among its competitors?

AdMarvel ranks 37th amongst 91 active competitors, of which 17 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Glance, which secured $23M in Mar, 2025.

Who are the top competitors of AdMarvel?

AdMarvel's top competitors include Glance, Affle and Singular. Among them, Glance secured the most recent funding round in March, 2025.

AdMarvel - 2026 Company Profile, Team, Funding & Competitors

Company Details

Enables publishers and operators to source, manage and track advertising from virtually any ad network. The company works with a wide range of mobile publishers, developers, carriers, ad networks, agencies and advertisers to optimize advertising inventory and revenue. Its services work across mobile web, WAP, SMS and in-application modalities. Formerly named Frengo. Acquired by Opera Software in Jan 2010 for $8M in cash, along with a $15M earnout.

Website: admarvel.com
Social

Key Metrics

Founded Year

2006

Location

San Mateo, United States

Stage

Acqui-Hired

Total Funding

$10.3M in 3 rounds

Latest Funding Round

Series B, May 03, 2007, $*****

Investors

Index Ventures & 3 more

Ranked

37^th among 91 active competitors

Similar Companies

Glance & 130 more

View AdMarvel's full profile

AdMarvel has raised a total funding of $10.3M over 3 rounds. Its latest funding round was a Series B round on May 03, 2007 for $*****. 3 investors participated in its latest round. AdMarvel has 4 institutional investors.

Here is the list of recent funding rounds of AdMarvel:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 03, 2007	5447577	Series B	4635407	1846850	3967695	1300730
Dec 29, 2006	7319888	Series A	6361145	3517511	Index Ventures & 1 more	7457892

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Top competitors of AdMarvel include Glance, Affle and Singular. Here is the list of Top 10 competitors of AdMarvel, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Glance 2019, Bengaluru (India), Series D	Developer of an AI-powered shopping agent providing personalized style inspiration	$390M	Mithril, Google & 12 others	78/100
2nd	Affle 2005, Singapore (Singapore), Public	Provider of consumer intelligence driven platform for mobile advertising solutions	$10M	D2C, Sohum 9x & 12 others	72/100
3rd	Singular 2014, Tel Aviv (Israel), Series B	Marketing analytics and attribution platform	$50M	TransLink Capital, Norwest & 9 others	71/100
4th	Integral Ad Science 2009, New York City (United States), Acquired	AI powered ad fraud detection software	$80.8M	August Capital, Atlas Venture & 11 others	67/100
5th	Flurry 2005, San Francisco (United States), Acquired	Mobile app analytics platform empowering app growth through data-driven insights	$63M	Crosslink Capital, Menlo Ventures & 12 others	57/100
6th	LoopMe 2012, London (United Kingdom), Acquired	AI powered ad optimization platform	$58.2M	HV Capital, OpenOcean & 10 others	56/100
7th	Tenjin 2014, Sacramento (United States), Seed	Provider of mobile app marketing analytics and attribution solutions	$2.5M	NetEase Games, Lightbank & 1 others	55/100
8th	Buzzvil 2012, Seoul (South Korea), Series C	Lock screen advertising platform	$32.5M	Company K Partners, LB Investment & 11 others	55/100
9th	Cinarra 2012, Cupertino (United States), Acquired	Mobile data insights empowering brands with location intelligence and marketing solutions	$24.5M	SoftBank Capital, Almaz Capital & 4 others	48/100
10th	Neomobile 2007, Rome (Italy), Deadpooled	Mobile monetization enabler for digital media companies	$13.5M	MPS, Bluegem Capital Partners & 1 others	44/100
37th	AdMarvel 2006, San Mateo (United States), Acqui-Hired	Mobile ad serving	$10.3M	Index Ventures, Khosla Ventures & 2 others	29/100