When was Advice Group founded?

Advice Group was founded in 2007 and raised its 1st funding round 12 years after it was founded.

Where is Advice Group located?

Advice Group is headquartered in Turin, Italy.

Who is the current CEO of Advice Group?

Fulvio Furbatto of Advice Group.

How many employees does Advice Group have?

As of Aug 31, 2026, the latest employee count at Advice Group is 96.

Is Advice Group a funded company?

Advice Group is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Feb 06, 2019.

When was the latest funding round of Advice Group?

Advice Group's latest funding was a $***** Series A round on Feb 06, 2019, with participation from 1 investor.

Where does Advice Group rank among its competitors?

Advice Group ranks 56th amongst 270 active competitors, of which 44 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was MoEngage, which secured $57M in Dec, 2025.

Who are the top competitors of Advice Group?

Advice Group's top competitors include Capillary Technologies, Braze and Blueshift. Among them, MoEngage secured the most recent funding round in December, 2025.

Advice Group - 2026 Company Profile, Team, Funding & Competitors

Advice Group is a series A company based in Turin (Italy), founded in 2007 by Fulvio Furbatto. It operates as a Provider of behavioral loyalty solutions and engagement platform. Advice Group has raised $3.43M in funding from HAT. The company has 270 active competitors, including 44 funded and 42 that have exited. Its top competitors include companies like Capillary Technologies, Braze and Blueshift.

Company Details

Provider of behavioral loyalty solutions and engagement platform. It designs and develops customized strategies to enhance customer engagement and loyalty. The platform uses behavioral data to create personalized experiences, fostering deeper relationships with brands. Services encompass activation, conversion, nurturing, and loyalty program development, aiming to build lasting customer trust. A modular approach allows for flexible integration with existing systems.

Website: advicegroup.it
Social
Email ID: *****@advicegroup.it
Phone Number: +39 **********

Key Metrics

Founded Year

2007

Location

Turin, Italy

Stage

Series A

Total Funding

$3.43M in 1 round

Latest Funding Round

Series A, Feb 06, 2019, $*****

Investors

HAT

Ranked

56^th among 270 active competitors

Employee Count

96 as on Aug 31, 2026

Investment & Acquisitions

E-leads

Similar Companies

Capillary Technologies & 407 more

View Advice Group's full profile

Advice Group has raised a total funding of $3.43M over 1 round. Its latest funding round was a Series A round on Feb 06, 2019 for $*****. 1 investor participated in its latest round. Advice Group has 1 institutional investor.

Here is the list of recent funding rounds of Advice Group:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 06, 2019	4027481	Series A	5722444	7174763	3063966	9173961

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View details of Advice Group's funding rounds and investors

The founders of Advice Group is Fulvio Furbatto.

Here are the details of Advice Group's key team members:

Fulvio Furbatto: Founder & CEO of Advice Group.
Contact Info: 1 email address

View details of Advice Group's Founder profiles and Board Members

Advice Group's employee count trend

Advice Group has 96 employees as of Aug 26. Here is Advice Group's employee count trend over the years:

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Top competitors of Advice Group include Capillary Technologies, Braze and Blueshift. Here is the list of Top 10 competitors of Advice Group, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Capillary Technologies 2008, Bengaluru (India), Public	AI powered loyalty management software for enterprises	$144M	Warburg Pincus, Norwest & 32 others	82/100
2nd	Braze 2011, New York City (United States), Public	Provider of a platform for cross-channel customer engagement and messaging	$175M	Meritech, Icon Ventures & 23 others	76/100
3rd	Blueshift 2014, San Francisco (United States), Acquired	AI-enabled marketing automation platform	$57.6M	Storm Ventures, Nexus Venture Partners & 18 others	73/100
4th	Netcore Cloud 1998, Mumbai (India), Early Stage	Provider of an AI-powered platform for customer engagement and marketing	$4.89M	Suryatej Advisors, Meadow Ventures & 24 others	73/100
5th	Leanplum 2012, San Francisco (United States), Acquired	Mobile A/B testing, personalization & analytics platform	$172M	Norwest, Shasta Ventures & 14 others	72/100
6th	Marketo 2006, San Jose (United States), Acquired	Provider of marketing automation platform for businesses	$98.4M	IVP, Battery Ventures & 13 others	71/100
7th	MoEngage 2014, San Francisco (United States), Series F	Cloud based platform offering cross channel customer engagement software	$299M	Exfinity Venture Partners, Helion Venture Partners ... & 26 others	66/100
8th	CleverTap 2013, San Francisco (United States), Series D	Cloud based customer engagement platform for businesses	$182M	Peak XV Partners, Accel & 4 others	65/100
9th	[24]7.ai 2000, San Jose (United States), Series B	Provider of customer experience solutions, services, and an engagement cloud	$22M	Sequoia Capital, Sherpalo Ventures & 2 others	65/100
10th	Khoros 2007, Austin (United States), Acquired	Community and social media management platform	$152M	New Enterprise Associates, Tenaya Capital ... & 19 others	63/100
56th	Advice Group 2007, Turin (Italy), Series A	Provider of behavioral loyalty solutions and engagement platform	$3.43M	HAT	37/100