When was Badger Maps founded?

Badger Maps was founded in 2012.

Where is Badger Maps located?

Badger Maps is headquartered in San Francisco, United States. It is registered at San Francisco, California.

How many employees does Badger Maps have?

As of May 31, 2026, the latest employee count at Badger Maps is 75.

Is Badger Maps a funded company?

Badger Maps is a funded company, having raised an undisclosed amount across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round.

When was the latest funding round of Badger Maps?

Badger Maps' latest funding was a $***** Seed round on May 2016, with participation from 1 investor. Its primary sector is Sales Force Automation. In United States, the Sales Force Automation sector has seen $446M in funding in 2026 to date.

Where does Badger Maps rank among its competitors?

Badger Maps ranks 17th amongst 381 active competitors, of which 36 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was UPWARD, which secured an undisclosed amount in Nov, 2025.

Who are the top competitors of Badger Maps?

Badger Maps' top competitors include SalesRabbit, Handshake and UPWARD. Among them, UPWARD secured the most recent funding round in November, 2025.

Badger Maps - 2026 Company Profile, Team, Funding & Competitors

Badger Maps is a seed company based in San Francisco (United States), founded in 2012 by Steven Benson and Aaron Tolson. It operates as a Route planner and field sales assistant for outside sales teams. Badger Maps has raised an undisclosed amount in funding. The company has 381 active competitors, including 36 funded and 17 that have exited. Its top competitors include companies like SalesRabbit, Handshake and UPWARD.

Company Details

Route planner and field sales assistant for outside sales teams. It is a SaaS platform that empowers field sales and service teams with route optimization, territory management, and data-driven insights. The software integrates with popular CRM systems, providing a mobile, map-based interface for accessing and updating customer information. It offers features like automated mileage tracking, lead generation, calendar sync, and follow-up reminders. The platform helps sales representatives drive efficiently, visualize customer data, and collect more data from the field. It also provides territory alignment tools for sales operations to create balanced territories. The goal is to reduce busy work, increase sales, and improve overall field team performance. It offers solutions for sales managers, sales reps, sales trainers, and field service teams. The platform provides resources like case studies, blogs, podcasts, and a sales university to support users. It offers pricing plans and free trials.

Website: www.badgermapping.com/
Social
Registered Address: San Francisco, California

Key Metrics

Founded Year

2012

Location

San Francisco, United States

Stage

Seed

Latest Funding Round

Seed, May 2016, $*****

Investors

Lighter Capital & 2 more

Ranked

17^th among 381 active competitors

Employee Count

75 as on May 31, 2026

Similar Companies

SalesRabbit & 162 more

View Badger Maps' full profile

Badger Maps is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BADGER MAPS, INC CIN: 462906387 , United States, Active	Dec 31, 1999	-	17 (As on Dec 31, 2023)	-

Badger Maps has raised funding over 3 rounds. Its latest funding round was a Seed round on May 2016 for $*****. 1 investor participated in its latest round. Badger Maps has 3 institutional investors.

Here is the list of recent funding rounds of Badger Maps:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 2016	7680727	Seed	5179892	3383985	3243448	5489490
2014	8073	Seed	4511	9069	7518	Alchemist Accelerator

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View details of Badger Maps's funding rounds and investors

The founders of Badger Maps are Steven Benson and Aaron Tolson.

Here are the details of Badger Maps' key team members:

Steven Benson: Co-Founder of Badger Maps. They serve on the board of 1 company.
Aaron Tolson: Co-Founder & CEO of Badger Maps.

View details of Badger Maps's Founder profiles and Board Members

Badger Maps' employee count trend

Badger Maps has 75 employees as of May 26. Here is Badger Maps's employee count trend over the years:

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Top competitors of Badger Maps include SalesRabbit, Handshake and UPWARD. Here is the list of Top 10 competitors of Badger Maps, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SalesRabbit 2012, Provo (United States), Series B	Provider of platform for field sales management and customer relationship management	$4.27M	Kickstart Seed Fund, Album VC & 2 others	65/100
2nd	Handshake 2010, New York City (United States), Acquired	E-commerce platform empowering businesses to sell online, wholesale, and direct	$39M	Sozo Ventures, Emergence Capital & 9 others	56/100
3rd	UPWARD 2002, Tokyo (Japan), Series C	Field sales program management software	$11.1M	DNX Ventures, SMBC Venture Capital & 8 others	56/100
4th	Skynamo 2012, Cape Town (South Africa), Series A	Field sales management software	$32.1M	Five Elms Capital, Alphawave	56/100
5th	Bizom Solutions 2008, Bengaluru (India), Funding Raised	Provider of retail intelligence platform for consumer packaged goods businesses	-	-	56/100
6th	Penny 2009, Vancouver (Canada), Series B	Platform offeing cloud and AI based virtual sales assistant	$27M	PSG, Acronym Venture Capital & 7 others	53/100
7th	Map My Customers 2015, New York City (United States), Series A	Cloud based CRM software for field sales teams	$2.88M	Rubicon Venture Capital, Las Olas & 2 others	50/100
8th	Spotio 2014, Dallas (United States), Series A	Cloud-based platform offering field sales engagement software	$5.1M	Ballast Point Ventures, Lighter Capital & 1 others	49/100
9th	FieldAssist 2014, Gurugram (India), Funding Raised	Provider of cloud-based sales force automation and distributor management software	-	CIIE, SIDBI & 2 others	49/100
10th	Salesforce Maps 2009, Charlotte (United States), Acquired	Provider of data mapping and geo-analytics software	$82.9M	Greycroft, GM Ventures & 12 others	48/100
17th	Badger Maps 2012, San Francisco (United States), Seed	Route planner and field sales assistant for outside sales teams	-	Lighter Capital, Endurance Companies & 1 others	45/100