Where is UPWARD located?

UPWARD is headquartered in Tokyo, Japan.

Who is the current CEO of UPWARD?

Ryusuke Kanagi of UPWARD. They have also founded 1 company.

How many employees does UPWARD have?

As of May 31, 2026, the latest employee count at UPWARD is 82.

Is UPWARD a funded company?

UPWARD is a funded company, having raised a total of $11.1M across 6 funding rounds to date. The company's 1st funding round was a $***** Series A round.

When was the latest funding round of UPWARD?

UPWARD's latest funding was a $***** Series C round on Nov 05, 2025, with participation from 0 investor.

Where does UPWARD rank among its competitors?

UPWARD ranks 7th amongst 383 active competitors, of which 37 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was UPWARD, which secured an undisclosed amount in Nov, 2025.

Who are the top competitors of UPWARD?

UPWARD's top competitors include LeadSquared, BeatRoute and SalesRabbit. Among them, UPWARD secured the most recent funding round in November, 2025.

UPWARD - 2026 Company Profile, Team, Funding & Competitors

UPWARD is a series C company based in Tokyo (Japan), founded in 2002 by Ryusuke Kanagi. It operates as a Field sales program management software. UPWARD has raised $11.1M in funding from investors like Nippon Venture Capital, Mizuho Capital and SMBC Venture Capital. The company has 383 active competitors, including 37 funded and 20 that have exited. Its top competitors include companies like LeadSquared, BeatRoute and SalesRabbit.

Company Details

UPWARD offers a field sales program management software. It offers a cloud-based customer relationship management solution for smart device and location information utilization. The company designs, develops, and markets geographical information systems (GIS) and location-based services solutions. The company offers location and positioning suits. Clients include Asahi, PayPay, Shark, Accea, Duskin, etc.

Website: upward.jp
Social
Email ID: *****@upward.jp

Key Metrics

Founded Year

2002

Location

Tokyo, Japan

Stage

Series C

Total Funding

$11.1M in 6 rounds

Latest Funding Round

Series C, Nov 05, 2025, $*****

Investors

Nippon Venture Capital & 9 more

Ranked

7^th among 383 active competitors

Employee Count

82 as on May 31, 2026

Similar Companies

Handshake & 433 more

View UPWARD's full profile

UPWARD has raised a total funding of $11.1M over 6 rounds. UPWARD has 10 institutional investors.

Here is the list of recent funding rounds of UPWARD:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 05, 2025	3453720	Series C	4209469	9004250	9997000	3574043
Jul 03, 2025	6875298	Series C	9231871	4656622	7417440	JIC Venture Growth Investments & 2 more
Jul 25, 2016	9632643	Series B	7046706	3855403	Nippon Venture Capital & 1 more	4455056

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View details of UPWARD's funding rounds and investors

The founders of UPWARD is Ryusuke Kanagi. Ryusuke Kanagi is the CEO of UPWARD.

Here are the details of UPWARD's key team members:

Ryusuke Kanagi: Founder & CEO of UPWARD.

View details of UPWARD's Founder profiles and Board Members

UPWARD's employee count trend

UPWARD has 82 employees as of May 26. Here is UPWARD's employee count trend over the years:

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Top competitors of UPWARD include LeadSquared, BeatRoute and SalesRabbit. Here is the list of Top 10 competitors of UPWARD, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	LeadSquared 2011, Bengaluru (India), Series C	Developer of a platform providing sales, marketing, field, and service solutions	$204M	JI Company, A K Holdings LLC & 103 others	70/100
2nd	BeatRoute 2013, Gurugram (India), Seed	Provider of AI-driven platform for retail sales and distribution management	$180K	Germs Advisory, Innovius & 1 others	69/100
3rd	SalesRabbit 2012, Provo (United States), Series B	Provider of platform for field sales management and customer relationship management	$4.27M	Kickstart Seed Fund, Album VC & 2 others	64/100
4th	Handshake 2010, New York City (United States), Acquired	E-commerce platform empowering businesses to sell online, wholesale, and direct	$39M	Sozo Ventures, Emergence Capital & 9 others	56/100
5th	Skynamo 2012, Cape Town (South Africa), Series A	Field sales management software	$32.1M	Five Elms Capital, Alphawave	56/100
6th	Bizom Solutions 2008, Bengaluru (India), Funding Raised	Provider of retail intelligence platform for consumer packaged goods businesses	-	-	56/100
7th	UPWARD 2002, Tokyo (Japan), Series C	Field sales program management software	$11.1M	Salesforce Ventures, JIC Venture Growth Investments ... & 8 others	56/100
8th	Penny 2009, Vancouver (Canada), Series B	Platform offeing cloud and AI based virtual sales assistant	$27M	PSG, Acronym Venture Capital & 8 others	53/100
9th	Map My Customers 2015, New York City (United States), Series A	Cloud based CRM software for field sales teams	$2.88M	Rubicon Venture Capital, Las Olas & 2 others	50/100
10th	Spotio 2014, Dallas (United States), Series A	Cloud-based platform offering field sales engagement software	$5.1M	Ballast Point Ventures, Lighter Capital & 1 others	49/100