When was BlackLocus founded?

BlackLocus was founded in 2010 and raised its 1st funding round within a year of its incorporation.

Where is BlackLocus located?

BlackLocus is headquartered in Austin, United States.

Who is the current CEO of BlackLocus?

Rodrigo Carvalho of BlackLocus. They are also an angel investors in 1 startup.

How many employees does BlackLocus have?

As of May 31, 2026, the latest employee count at BlackLocus is 34.

Is BlackLocus a funded company?

BlackLocus is a funded company, having raised a total of $1.21M across 4 funding rounds to date. The company's 1st funding round was a $***** Unattributed round, raised on May 31, 2010.

When was the latest funding round of BlackLocus?

BlackLocus' latest funding was a $***** Seed round on Jan 27, 2014, with participation from 1 investor. Its primary sector is E-Commerce Enablers. In United States, the E-Commerce Enablers sector has seen $758M in funding in 2026 to date.

Where does BlackLocus rank among its competitors?

BlackLocus ranks 11th amongst 124 active competitors, of which 27 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was 7Learnings, which secured an undisclosed amount in May, 2025.

Who are the top competitors of BlackLocus?

BlackLocus' top competitors include Profitero, Intelligence Node and invent.ai. Among them, 7Learnings secured the most recent funding round in May, 2025.

BlackLocus - 2026 Company Profile, Team, Funding & Competitors

BlackLocus is an acquired company based in Austin (United States), founded in 2010 by Rodrigo Carvalho and Lukas Bouvrie. It operates as a Competitive pricing intelligence. BlackLocus has raised $1.21M in funding from Silverton Partners and Austin Technology Incubator. The company has 124 active competitors, including 27 funded and 19 that have exited. Its top competitors include companies like Profitero, Intelligence Node and invent.ai.

Company Details

BlackLocus is the leading provider of automated and optimized pricing tools for mid-market and large online retailers. By combining competitive pricing data from across the web with customers’ online store data, BlackLocus delivers actionable recommendations on competitive pricing and assortment. Powered by top talent and research from Carnegie Mellon and MIT, BlackLocus deploys sophisticated machine learning and revenue management techniques in a pricing-as-a-service model, enabling retailers to price to win.

Website: blacklocus.com
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Key Metrics

Founded Year

2010

Location

Austin, United States

Stage

Acquired

Total Funding

$1.21M in 4 rounds

Latest Funding Round

Seed, Jan 27, 2014, $*****

Investors

Silverton Partners & 5 more

Ranked

11^th among 124 active competitors

Employee Count

34 as on May 31, 2026

Similar Companies

Profitero & 140 more

Exit Details

Acquired by The Home Depot (Dec 17, 2012)

View BlackLocus' full profile

BlackLocus got acquired by The Home Depot on Dec 17, 2012.

Click here to take a look at BlackLocus's acquisition in detail

BlackLocus has raised a total funding of $1.21M over 4 rounds. Its first funding round was on May 31, 2010. Its latest funding round was a Seed round on Jan 27, 2014 for $*****. 1 investor participated in its latest round. BlackLocus has 6 institutional investors.

Here is the list of recent funding rounds of BlackLocus:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 27, 2014	3320661	Seed	5544166	2927737	2729191	3496899
Jul 08, 2011	1538218	Seed	2545524	7339758	3934292	5098344
2010	7297	Seed	6431	6457	4003	AlphaLab

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View details of BlackLocus's funding rounds and investors

The founders of BlackLocus are Rodrigo Carvalho and Lukas Bouvrie.

Here are the details of BlackLocus' key team members:

Rodrigo Carvalho: Co-Founder & CEO of BlackLocus. They are also an angel investor in 1 startup.
Lukas Bouvrie: Founder of BlackLocus.

View details of BlackLocus's Founder profiles and Board Members

BlackLocus' employee count trend

BlackLocus has 34 employees as of May 26. Here is BlackLocus's employee count trend over the years:

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Top competitors of BlackLocus include Profitero, Intelligence Node and invent.ai. Here is the list of Top 10 competitors of BlackLocus, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Profitero 2009, Dun Laoghaire (Ireland), Acquired	Platform offering E- Commerce analytics solutions	$28.2M	Scaleworks, Polaris Partners & 10 others	73/100
2nd	Intelligence Node 2012, Mumbai (India), Acquired	Provider of AI-driven eCommerce platform for retail analytics and optimization	$17.2M	New Enterprise Associates, Orios Venture Partners ... & 15 others	65/100
3rd	invent.ai 2013, Philadelphia (United States), Series B	Developer of an AI-decisioning platform for retail planning and optimization	$24.5M	LFX Venture Partners, EBRD & 2 others	60/100
4th	Wiser 2012, San Mateo (United States), Acquired	Provider of price intelligence and optimization software	$11M	Flint Capital Solution, 20/20 HealthCare Partners ... & 20 others	60/100
5th	7Learnings 2018, Berlin (Germany), Series B	Cloud-based price optimization tool for e-tailers	$15.5M	Acton Capital, HTGF & 7 others	60/100
6th	Zilliant 1998, Austin (United States), Acquired	Provider of AI-driven pricing and revenue optimization software for B2B	$80M	Goldman Sachs, Trellis Partners & 13 others	55/100
7th	Competera 2013, New York City (United States), Seed	Provider of AI-powered pricing platform for retailers across various industries	$4.5M	Flyer One Ventures, StratMinds & 7 others	53/100
8th	PricingHUB 2017, Paris (France), Acquired	Provider of AI-based pricing optimization solutions	$2.36M	Elaia, Lafayette Plug and Play	51/100
9th	Eversight 2013, Palo Alto (United States), Acquired	AI-powered pricing and promotion software for brands and retailers	$34.9M	Emergence Capital, Bow Capital & 2 others	49/100
10th	Market Beyond 2015, Tel Aviv (Israel), Acquired	Provider of business analytics solutions for online retailers	$4M	Digital Horizon, Hetz Ventures & 3 others	46/100
11th	BlackLocus 2010, Austin (United States), Acquired	Competitive pricing intelligence	$1.21M	Silverton Partners, Balcora Equity & 4 others	46/100