Competitoor - About the company
Competitoor is an acquired company based in London (United Kingdom), founded in 2015 by Maximilian Lanaro. It operates as an Online solution for price tracking and retail competitive intelligence. Competitoor has raised $1.12M in funding from investors like Barcamper, CDP Venture Capital and Primo Ventures. The company has 130 active competitors, including 27 funded and 19 that have exited. Its top competitors include companies like Profitero, Intelligence Node and invent.ai.
Company Details
Competitoor is an online solution for price tracking and retail competitive intelligence. It's a SaaS-based price intelligence and competitive monitoring platform designed to monitor the online prices of competitors. Its proprietary technology based on AI, identifies, tracks, and monitors product pages through a semantic recognition of the data regardless of currency, country, language, and EAN code. The company offers solutions on the subscription-based policy.
- Website
- competitoor.com
- Social
- Email ID
- *****@competitoor.com
- Registered Address
- London (United Kingdom)
Key Metrics
Founded Year
2015
Location
London, United Kingdom
Stage
Acquired
Total Funding
$1.12M in 3 rounds
Latest Funding Round
Ranked
15th among 130 active competitors
Employee Count
41 as on May 31, 2026
Investment & Acquisitions
Exit Details
Acquired by Deda Stealth (Mar 10, 2025)
Legal entities associated with Competitoor
Competitoor is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
DISPELL MAGIC LTD CIN: 09414321 , United Kingdom, Active | Jan 29, 2015 | - | 1 (As on Feb 28, 2019) |
Competitoor's acquisition details
Competitoor got acquired by Deda Stealth on Mar 10, 2025.
Click here to take a look at Competitoor's acquisition in detail
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Competitoor's funding and investors
Competitoor has raised a total funding of $1.12M over 3 rounds. Its first funding round was on Dec 31, 2015. Its latest funding round was a Seed round on Feb 23, 2021 for $*****. 2 investors participated in its latest round. Competitoor has 7 institutional investors and 2 angel investors.
Here is the list of recent funding rounds of Competitoor:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 23, 2021 | 1327459 | Seed | 2736519 | 3083866 | 3127923 | 9736005 |
Oct 12, 2017 | 9589865 | Seed | 8323605 | 1714526 | 2089136 | |
Dec 31, 2015 | 2399530 | Angel | 2685848 | 7732645 | 7758324 | 9851114 |
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Competitoor's founders and board of directors
Founder? Claim ProfileThe founders of Competitoor is Maximilian Lanaro. Maurizio Catellani is the CEO of Competitoor.
Here are the details of Competitoor's key team members:
- Maximilian Lanaro: Founder & CTO of Competitoor. Contact Info: 1 email address
- Maurizio Catellani: CEO of Competitoor.
View details of Competitoor's Founder profiles and Board Members
Competitoor's employee count trend
Competitoor has 41 employees as of May 26. Here is Competitoor's employee count trend over the years:
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Competitoor's Competitors and alternates
Top competitors of Competitoor include Profitero, Intelligence Node and invent.ai. Here is the list of Top 10 competitors of Competitoor, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Platform offering E- Commerce analytics solutions | $28.2M | 73/100 | ||
2nd | Intelligence Node 2012, Mumbai (India), Acquired | Provider of AI-driven eCommerce platform for retail analytics and optimization | $17.2M | 65/100 | |
3rd |  invent.ai 2013, Philadelphia (United States), Series B | Developer of an AI-decisioning platform for retail planning and optimization | $24.5M | 60/100 | |
4th | Wiser 2012, San Mateo (United States), Acquired | Provider of price intelligence and optimization software | $11M | 60/100 | |
5th | _1561023593533.png?devicePixelRatio=2&height=30&width=30){kind=logo} 7Learnings 2018, Berlin (Germany), Series B | Cloud-based price optimization tool for e-tailers | $15.5M | 60/100 | |
6th | Zilliant 1998, Austin (United States), Acquired | Provider of AI-driven pricing and revenue optimization software for B2B | $80M | 55/100 | |
7th |  Competera 2013, New York City (United States), Seed | Provider of AI-powered pricing platform for retailers across various industries | $4.5M | 53/100 | |
8th |  PricingHUB 2017, Paris (France), Acquired | Provider of AI-based pricing optimization solutions | $2.36M | 51/100 | |
9th | Eversight 2013, Palo Alto (United States), Acquired | AI-powered pricing and promotion software for brands and retailers | $34.9M | 49/100 | |
10th | Market Beyond 2015, Tel Aviv (Israel), Acquired | Provider of business analytics solutions for online retailers | $4M | 46/100 | |
15th | Competitoor 2015, London (United Kingdom), Acquired | Online solution for price tracking and retail competitive intelligence | $1.12M | 41/100 |
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Competitoor's Investments and acquisitions
Competitoor has acquired Ragtrades. Competitoor has not made any investments as of now.Reports related to Competitoor
Here is the latest report on Competitoor's sector:
News related to Competitoor
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Competitoor Raises €469k in Seed Funding |FinSMEsFinSMEs•Oct 12, 2017•Competitoor, H-FARM, Barcamper, ALTEREGO SRL
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