Cello - About the company
Cello is a seed company based in Munich (Germany), founded in 2022 by Robert Coletti and Stefan Bader. It operates as a SaaS based platform offering referral marketing solutions. Cello has raised $5.74M in funding from investors like Founders Fund, HV Capital and Byfounders. The company has 401 active competitors, including 52 funded and 23 that have exited. Its top competitors include companies like Xoxoday, Firstup and BNI.
Company Details
SaaS based platform offering referral marketing solutions. The platform helps in implementing and managing peer to peer referral programs for SaaS products. It integrates with payment providers, offers management and performance tools, and supports localization. The platform allows SaaS product to be shared and discovered and sell and market products by rewarding users to share the product. Rewards can be timeboxed or capped with setting a limit per referral, users receive payouts directly to PayPal or Venmo accounts.
- Website
- cello.so
- Social
- Email ID
- *****@cello.so
Key Metrics
Founded Year
2022
Location
Munich, Germany
Stage
Seed
Total Funding
$5.74M in 2 rounds
Latest Funding Round
Investors
Ranked
34th among 401 active competitors
Employee Count
61 as on Sep 30, 2026
Legal entities associated with Cello
Cello is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
CELLO HEALTH COMMUNICATIONS LTD CIN: 6787337 , United Kingdom, Deadpooled | Jan 08, 2009 | - | - | |
Power Play Holding GmbH CIN: HRB771012 , Germany, Active | - | - | ||
Powerplay GmbH CIN: HRB272709 , Germany, Active | Dec 31, 2021 | - | - |
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Cello's funding and investors
Cello has raised a total funding of $5.74M over 2 rounds. Its first funding round was on Sep 22, 2022. Its latest funding round was a Seed round on Jul 21, 2023 for $*****. 5 investors participated in its latest round. Cello has 7 institutional investors and 4 angel investors.
Here is the list of recent funding rounds of Cello:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 21, 2023 | 4222142 | Seed | 4897328 | 4207002 | 1967976 | 6431574 |
Sep 22, 2022 | 3743129 | Seed | 3366368 | 1183709 |
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Cello's founders and board of directors
Founder? Claim ProfileHere are the details of Cello's key team members:
- Robert Coletti: Co-Founder of Cello.
- Stefan Bader: Co-Founder & CEO of Cello. Contact Info: 1 email address
View details of Cello's Founder profiles and Board Members
Cello's employee count trend
Cello has 61 employees as of Sep 26. Here is Cello's employee count trend over the years:
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Cello's Competitors and alternates
Top competitors of Cello include Xoxoday, Firstup and BNI. Here is the list of Top 10 competitors of Cello, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Cloud-based platform providing digitized rewards, incentives, loyalty, and payouts solutions for businesses worldwide | $101M | 78/100 | ||
2nd |  Firstup 2008, San Francisco (United States), Series E | Cloud-based communication and employee experience management platform for enterprises | $127M | 74/100 | |
3rd |  BNI 1985, Charlotte (United States), Acquired | Referral marketing solutions for businesses | - | 66/100 | |
4th | Mention Me 2013, London (United Kingdom), Series B | SaaS-based referral marketing solution for online businesses | $32M | 63/100 | |
5th |  Influitive 2010, Toronto (Canada), Series C | Advocate marketing software solutions provider | $59.9M | 62/100 | |
6th | SocialChorus 2008, San Francisco (United States), Acquired | Advocate Marketing Solution | $44.7M | 58/100 | |
7th | Ambassador 2010, Royal Oak (United States), Acquired | Developer of AI-powered referral marketing software and customer engagement platform | $11M | 58/100 | |
8th | Duel 2012, London (United Kingdom), Series A | Brand advocacy platform for businesses | $22M | 57/100 | |
9th |  POINT.ME 2019, New York City (United States), Series B | Provider of a platform for searching and booking award flights | $38.5M | 55/100 | |
10th |  Qmee 2012, London (United Kingdom), Acquired | App-based online platform offering rewards | $4.5M | - | 55/100 |
34th | SaaS based platform offering referral marketing solutions | $5.74M | 43/100 |
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Cello's Investments and acquisitions
Cello has made no investments or acquisitions yet.
Reports related to Cello
Here is the latest report on Cello's sector:
News related to Cello
•
Munich-based SaaS referrals platform Cello has raised €3.1 millionTech.eu•Jul 21, 2023•Cello, HV Capital, Workday, HomeToGo
•
byFounders leads the €2.3 million pre-seed round in Cello: supercharging product growth by making word-of-mouth rewardingByfounders•Sep 22, 2022•Byfounders, Cello, Cello, Tiny and 6 others
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FAQs about Cello
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