When was Cruwi founded?

Cruwi was founded in 2022 and raised its 1st funding round within a year of its incorporation.

Where is Cruwi located?

Cruwi is headquartered in Malaga, Spain.

Who is the current CEO of Cruwi?

Amrit Baxani of Cruwi. They have also founded 1 company.

How many employees does Cruwi have?

As of Sep 30, 2026, the latest employee count at Cruwi is 12.

Is Cruwi a funded company?

Cruwi is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Nov 16, 2022.

When was the latest funding round of Cruwi?

Cruwi's latest funding was a $***** Seed round on Nov 16, 2022, with participation from 1 investor.

Where does Cruwi rank among its competitors?

Cruwi ranks 719th amongst 1901 active competitors, of which 276 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Archive, which secured $10M in Oct, 2026.

Who are the top competitors of Cruwi?

Cruwi's top competitors include Klaviyo, Xoxoday and Riskified. Among them, Archive secured the most recent funding round in October, 2026.

Cruwi - 2026 Company Profile, Team, Funding & Competitors

Cruwi is a seed company based in Malaga (Spain), founded in 2022 by Andreas Rutjens Oliva, Alejandro Frias and Amrit Baxani. It operates as a Provider of referral marketing software suite solutions for e-commerce businesses. Cruwi has raised $155K in funding from Demium. The company has 1901 active competitors, including 276 funded and 176 that have exited. Its top competitors include companies like Klaviyo, Xoxoday and Riskified.

Company Details

Provider of referral marketing software suite solutions for e-commerce businesses. The solutions include referral marketing, advertisement management, creation of a gamified social post-purchase experience, brand performance & strategy, sales management, and online store creation.

Website: www.cruwi.com/
Email ID: *****@cruwi.com

Key Metrics

Founded Year

2022

Location

Malaga, Spain

Stage

Seed

Total Funding

$155K in 1 round

Latest Funding Round

Seed, Nov 16, 2022, $*****

Investors

Demium

Ranked

719^th among 1901 active competitors

Employee Count

12 as on Sep 30, 2026

Similar Companies

Klaviyo & 2254 more

View Cruwi's full profile

Cruwi has raised a total funding of $155K over 1 round. Its latest funding round was a Seed round on Nov 16, 2022 for $*****. 1 investor participated in its latest round. Cruwi has 1 institutional investor.

Here is the list of recent funding rounds of Cruwi:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 16, 2022	5564510	Seed	2807587	5829181	6454463	1178257

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View details of Cruwi's funding rounds and investors

The founders of Cruwi are Andreas Rutjens Oliva, Alejandro Frias and Amrit Baxani. Amrit Baxani is the CEO of Cruwi.

Here are the details of Cruwi's key team members:

Andreas Rutjens Oliva: Co-Founder of Cruwi.
Alejandro Frias: Co-Founder of Cruwi.
Amrit Baxani: Co-Founder & CEO of Cruwi.

View details of Cruwi's Founder profiles and Board Members

Cruwi's employee count trend

Cruwi has 12 employees as of Sep 26. Here is Cruwi's employee count trend over the years:

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Top competitors of Cruwi include Klaviyo, Xoxoday and Riskified. Here is the list of Top 10 competitors of Cruwi, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 24 others	81/100
2nd	Xoxoday 2012, Bengaluru (India), Acquired	Cloud-based platform providing digitized rewards, incentives, loyalty, and payouts solutions for businesses worldwide	$101M	Apis Partners, Mahindra & 17 others	78/100
3rd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Genesis Partners & 22 others	74/100
4th	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	73/100
5th	Firstup 2008, San Francisco (United States), Series E	Cloud-based communication and employee experience management platform for enterprises	$127M	Venrock, Trinity Ventures & 22 others	71/100
6th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Origin Capital, ET Capital & 5 others	70/100
7th	Magnetic 2008, New York City (United States), Acquired	Search retargeting platform	$47.8M	Edison Partners, CRV & 14 others	70/100
8th	Archive 2021, New York City (United States), Series A	Platform offering software to archive brand's stories and posts	$22M	Human Capital, Tiger Global Management & 19 others	69/100
9th	Nitro Commerce 2023, Gurugram (India), Series A	Developer of software tools for managing online commerce business operations	$7.81M	Cornerstone Ventures, Catalyst Trusteeship ... & 36 others	68/100
10th	Monetate 2008, Philadelphia (United States), Acquired	Platform offering end to end personalized solution for businesses	$43.9M	Floodgate, OpenView & 11 others	67/100
719th	Cruwi 2022, Malaga (Spain), Seed	Provider of referral marketing software suite solutions for e-commerce businesses	$155K	Demium	25/100