When was Monetate founded?

Monetate was founded in 2008 and raised its 1st funding round within a year of its incorporation.

Where is Monetate located?

Monetate is headquartered in Philadelphia, United States. It is registered at Conshohocken, Pennsylvania.

How many employees does Monetate have?

As of Aug 31, 2026, the latest employee count at Monetate is 115.

Is Monetate a funded company?

Monetate is a funded company, having raised a total of $43.9M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 2008.

When was the latest funding round of Monetate?

Monetate's latest funding was a $***** Series C round on Dec 05, 2013, with participation from 3 investors.

Where does Monetate rank among its competitors?

Monetate ranks 11th amongst 1367 active competitors, of which 224 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Nitro Commerce, which secured $5.1M in Aug, 2025.

Who are the top competitors of Monetate?

Monetate's top competitors include Klaviyo, Rokt Technologies and Riskified. Among them, Nitro Commerce secured the most recent funding round in August, 2025.

Monetate - 2026 Company Profile, Team, Funding & Competitors

Monetate is an acquired company based in Philadelphia (United States), founded in 2008 by David Bookspan. It operates as a Platform offering end to end personalized solution for businesses. Monetate has raised $43.9M in funding from investors like First Round Capital, OpenView and Floodgate. The company has 1367 active competitors, including 224 funded and 156 that have exited. Its top competitors include companies like Klaviyo, Rokt Technologies and Riskified.

Company Details

Platform offering end to end personalized solutions for businesses. Using the monetate dashboard, users can target their consumers based on various factors like their geographic location, weather, etc. It offers A B testing, AI technology driven personalization, and more. It also offers patented technology that helps customers with impactful individualized experiences, resulting in increased engagement, conversions, and lifetime value.

Website: monetate.com
Social
Registered Address: Conshohocken, Pennsylvania

Key Metrics

Founded Year

2008

Location

Philadelphia, United States

Stage

Acquired

Total Funding

$43.9M in 5 rounds

Latest Funding Round

Series C, Dec 05, 2013, $*****

Investors

First Round Capital & 12 more

Ranked

11^th among 1367 active competitors

Employee Count

115 as on Aug 31, 2026

Investment & Acquisitions

Simon AI & 1 more

Similar Companies

Klaviyo & 1642 more

Exit Details

Acquired by Kibo (Oct 10, 2019)

View Monetate's full profile

Monetate is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
MONETATE, INC. CIN: 261801822 , United States, Active	Dec 26, 999	-	91 (As on Dec 31, 2024)	-

Monetate got acquired by Kibo on Oct 10, 2019.

Click here to take a look at Monetate's acquisition in detail

Monetate has raised a total funding of $43.9M over 5 rounds. Its first funding round was on Jun 2008. Its latest funding round was a Series C round on Dec 05, 2013 for $*****. 3 investors participated in its latest round. Monetate has 13 institutional investors.

Here is the list of recent funding rounds of Monetate:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 05, 2013	2685341	Series C	9028721	9665444	5564073	5685874
Feb 26, 2013	1414969	Series C	8585990	4230576	6683254	9940558
Aug 04, 2011	1361022	Series B	7713384	2357999	OpenView	8700225

Access funding benchmarks and valuations. Sign up today!

View details of Monetate's funding rounds and investors

The founders of Monetate is David Bookspan. Steve Maher is the CEO of Monetate.

Here are the details of Monetate's key team members:

David Bookspan: Former Co-Founder of Monetate. They serve on the board of 1 company.
Steve Maher: CEO of Monetate.
Contact Info: 1 email address

Monetate's Board of Directors

Monetate's board has 11 active members. Adam Marcus, David Bookspan, Lucinda Duncalfe, Timothy Maudlin, Samuel Decker, Kopelman Josh, Blair Lyon, Scott Samios, Joshua Kopelman, David Brussin and Lucinda Duncalfe are independent board members.

Here is the list of Monetate's board of directors:

Name	Type	Representing	Status	Duration
Adam Marcus	Independent board member	-	Current	15y 1m
{spanbm	Independent board member	-	Current	1y 8m
zdpfvsx	Independent board member	-	Current	9y 9m
exsrlud	Independent board member	-	Current	4y 5m
vmvvqhb	Independent board member	-	Current	7y 1m
exidvdi	Independent board member	-	Current	1y 9m
cjqdirx	Independent board member	-	Current	9y 3m
gysvnjh	Independent board member	-	Current	7y 6m
e{wqqrs	Independent board member	-	Current	7y 4m
jdifjrz	Independent board member	-	Current	1y 9m
ptvacyx	Independent board member	-	Current	3y 8m

View details of Monetate's Founder profiles and Board Members

Monetate's employee count trend

Monetate has 115 employees as of Aug 26. Here is Monetate's employee count trend over the years:

Uncover Monetate's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Monetate include Klaviyo, Rokt Technologies and Riskified. Here is the list of Top 10 competitors of Monetate, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 24 others	82/100
2nd	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	73/100
3rd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Genesis Partners & 21 others	73/100
4th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	SoftBank Vision Fund, Shasta Ventures & 6 others	71/100
5th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 30 others	70/100
6th	Magnetic 2008, New York City (United States), Acquired	Search retargeting platform	$47.8M	Edison Partners, CRV & 14 others	69/100
7th	AB Tasty 2009, New York City (United States), Acquired	AB Testing based content optimization solution	$64M	Kima Ventures, Korelya Capital & 8 others	69/100
8th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Origin Capital, ET Capital & 5 others	68/100
9th	Nitro Commerce 2023, Gurugram (India), Series A	Developer of software tools for managing online commerce business operations	$6.95M	Cornerstone Ventures, Catalyst Trusteeship ... & 36 others	68/100
10th	Emotive 2018, Los Angeles (United States), Acquired	SMS marketing solution provider	$73.9M	CRV, Across Capital & 5 others	68/100
11th	Monetate 2008, Philadelphia (United States), Acquired	Platform offering end to end personalized solution for businesses	$43.9M	Western Technology Investment, Floodgate ... & 11 others	67/100