When was Custora founded?

Custora was founded in 2011 and raised its 1st funding round within a year of its incorporation.

Where is Custora located?

Custora is headquartered in New York City, United States.

How many employees does Custora have?

As of Dec 31, 2022, the latest employee count at Custora is 159.

Is Custora a funded company?

Custora is a funded company, having raised a total of $31.8M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 22, 2011.

When was the latest funding round of Custora?

Custora's latest funding was a $***** Series B round on Sep 06, 2018, with participation from 3 investors. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $595M in funding in 2026 to date.

Where does Custora rank among its competitors?

Custora ranks 36th amongst 1025 active competitors, of which 227 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Nitro Commerce, which secured $5M in Aug, 2025.

Who are the top competitors of Custora?

Custora's top competitors include Klaviyo, Riskified and CommerceIQ. Among them, Nitro Commerce secured the most recent funding round in August, 2025.

Custora - 2026 Company Profile, Team, Funding & Competitors

Company Details

Cloud based customer analytics platform for the retail industry. The platform helps retailers to drive incremental revenue and value through the use of customer data. It uses predictive analytics to provide visibility into customer and define customer segments, and journeys, and generate prescriptive recommendations in real time.

Website: custora.com
Part Of

Key Metrics

Founded Year

2011

Location

New York City, United States

Stage

Acquired

Total Funding

$31.8M in 5 rounds

Latest Funding Round

Series B, Sep 06, 2018, $*****

Investors

Foundation Capital & 14 more

Ranked

36^th among 1025 active competitors

Employee Count

159 as on Dec 31, 2022

Similar Companies

Klaviyo & 1357 more

Exit Details

Acquired by Amperity (Nov 05, 2019)

View Custora's full profile

Custora got acquired by Amperity on Nov 05, 2019.

Click here to take a look at Custora's acquisition in detail

Custora has raised a total funding of $31.8M over 5 rounds. Its first funding round was on Mar 22, 2011. Its latest funding round was a Series B round on Sep 06, 2018 for $*****. 3 investors participated in its latest round. Custora has 10 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Custora:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 06, 2018	5752771	Series B	8535481	3175700	9510544	5720801
Jan 05, 2018	7950866	Series A	9951184	4527498	5771712	Valhalla Partners & 1 more
Apr 07, 2015	1850269	Series A	2314012	7788339	Foundation Capital	Greycroft & 1 more

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View details of Custora's funding rounds and investors

The founders of Custora are Jon Pospischil and Corey Pierson.

Here are the details of Custora's key team members:

Jon Pospischil: Co-founder of Custora and founder of 1 other company.
Corey Pierson: Former Co-Founder of Custora.
Contact Info: 1 email address

View details of Custora's Founder profiles and Board Members

Custora's employee count trend

Custora has 159 employees as of Dec 22. Here is Custora's employee count trend over the years:

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Top competitors of Custora include Klaviyo, Riskified and CommerceIQ. Here is the list of Top 10 competitors of Custora, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Summit Partners & 22 others	81/100
2nd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Genesis Partners, Entree Capital & 21 others	73/100
3rd	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	Madrona, Shasta Ventures & 6 others	71/100
4th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Origin Capital, ET Capital & 5 others	71/100
5th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 29 others	70/100
6th	Ravelin Technology 2014, London (United Kingdom), Acquired	Provider of AI-native fraud and abuse prevention solutions for merchants	$37.2M	Amadeus Capital, Passion Capital & 12 others	69/100
7th	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	68/100
8th	Nitro Commerce 2023, Gurugram (India), Series A	AI-driven marketing automation platform for e commerce businesses	$6.8M	Catalyst Trusteeship, Cornerstone Ventures ... & 32 others	66/100
9th	Zoovu 2010, Boston (United States), Series C	Provider of AI-based customer engagement solutions for e-commerce businesses	$200M	ProVen VCT, FTV Capital & 9 others	65/100
10th	Intelligence Node 2012, Mumbai (India), Acquired	Provider of AI-driven eCommerce platform for retail analytics and optimization	$17.2M	New Enterprise Associates, Orios Venture Partners ... & 15 others	64/100
36th	Custora 2011, New York City (United States), Acquired	Cloud based customer analytics platform for the retail industry	$31.8M	Start Network, General Catalyst & 13 others	53/100