When was Datalogix founded?

Datalogix was founded in 2002 and raised its 1st funding round 7 years after it was founded.

Where is Datalogix located?

Datalogix is headquartered in Westminster, United States.

How many employees does Datalogix have?

As of Mar 31, 2026, the latest employee count at Datalogix is 55.

Is Datalogix a funded company?

Datalogix is a funded company, having raised a total of $86.8M across 5 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Oct 16, 2009.

When was the latest funding round of Datalogix?

Datalogix's latest funding was a $***** Series C round on May 28, 2014, with participation from 2 investors. Its primary sector is Data as a Service. In United States, the Data as a Service sector has seen $143M in funding in 2026 to date.

Where does Datalogix rank among its competitors?

Datalogix ranks 55th amongst 713 active competitors, of which 144 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Funnel, which secured $80M in Jan, 2026.

Who are the top competitors of Datalogix?

Datalogix's top competitors include GfK, Catalina and Agillic. Among them, Funnel secured the most recent funding round in January, 2026.

Datalogix - 2026 Company Profile, Team, Funding & Competitors

Q: Is Datalogix an acquired company?

Datalogix got acquired by Oracle on Dec 22, 2014.

Company Details

Aggregator of offline purchasing data. Primarily the company collects and tracks offline and online data purchasing behavioural patterns, with the use of information obtained from retailers loyalty card programs. Retail stores, grocers, travel agencies. Pepsico, Ford, and the Dr Pepper Snapple Group are among its customers. In December 2014 the company was acquired by Oracle and now it operates as a part of the Oracle Data Cloud. Charges percentage of media spend with guaranteed minimums.

Website: datalogix.com
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Key Metrics

Founded Year

2002

Location

Westminster, United States

Stage

Acquired

Total Funding

$86.8M in 5 rounds

Latest Funding Round

Series C, May 28, 2014, $*****

Investors

IVP & 8 more

Ranked

55^th among 713 active competitors

Employee Count

55 as on Mar 31, 2026

Investment & Acquisitions

Spire & 1 more

Similar Companies

GfK & 938 more

Exit Details

Acquired by Oracle (Dec 22, 2014)

View Datalogix's full profile

Datalogix is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DATALOGIX, INC. CIN: 753066680 , United States, Active	Dec 31, 1999	-	4 (As on Dec 31, 2015)	-

Datalogix got acquired by Oracle on Dec 22, 2014 at an acquisition amount of $*****.

Click here to take a look at Datalogix's acquisition in detail

Datalogix has raised a total funding of $86.8M over 5 rounds. Its first funding round was on Oct 16, 2009. Its latest funding round was a Series C round on May 28, 2014 for $*****. 2 investors participated in its latest round. Datalogix has 9 institutional investors.

Here is the list of recent funding rounds of Datalogix:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 28, 2014	3379760	Series C	6802638	6490438	6425994	8330086
Apr 06, 2014	8835680	Series C	3794654	7830596	1083449	Breyer Capital
May 02, 2013	8023714	Series B	5330465	7240329	IVP	General Catalyst & 2 more

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View details of Datalogix's funding rounds and investors

The founders of Datalogix is Robert Gierkink.

Here are the details of Datalogix's key team members:

Robert Gierkink: Founder & Chairman of Datalogix.

View details of Datalogix's Founder profiles and Board Members

Datalogix's employee count trend

Datalogix has 55 employees as of Mar 26. Here is Datalogix's employee count trend over the years:

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Top competitors of Datalogix include GfK, Catalina and Agillic. Here is the list of Top 10 competitors of Datalogix, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	GfK 1934, Nuremberg (Germany), Public	Web tracking technology for consumer retail purchase tracking	-	KKR, Sageview Capital & 4 others	67/100
2nd	Catalina 1983, St. Petersburg (United States), Acquired	Provider of data-driven marketing to decode shopper behavior and maximize relationships	-	Hellman & Friedman, AlpInvest Partners & 2 others	67/100
3rd	Agillic 1999, Copenhagen (Denmark), Public	Provider of a marketing automation platform enabling personalised customer communication	$18.2M	Amadeus Capital, Bankinvest & 8 others	67/100
4th	Omniture 1996, Orem (United States), Acquired	Web analytics and online business optimization solutions for businesses	$55.5M	Scale Venture Partners, HWVP & 13 others	66/100
5th	MoEngage 2014, San Francisco (United States), Series F	Cloud based platform offering cross channel customer engagement software	$299M	Exfinity Venture Partners, Helion Venture Partners ... & 26 others	66/100
6th	EDO 2014, Los Angeles (United States), Series B	Platform offering campaign analytics software	$92.4M	Shamrock Capital Advisors, WGI Group & 6 others	66/100
7th	Funnel 2014, Stockholm (Sweden), Series C	Cloud based marketing and predictive analytics software	$131M	Fjarde AP-fonden, F-Prime Capital & 10 others	65/100
8th	Optimove 2009, Tel Aviv (Israel), Series B	Predictive customer engagement platform for businesses	$95M	Israel Growth Partners, Summit Partners & 3 others	64/100
9th	Konnecto 2013, Tel Aviv (Israel), Acquired	Cloud-based marketing intelligence solutions provider	$29M	PeakSpan Capital, MassChallenge & 12 others	63/100
10th	ODAIA 2018, Toronto (Canada), Series B	Provider of AI-powered intelligence platform for pharmaceutical commercial and sales teams	$44.5M	Monograph, Threshold & 18 others	62/100
55th	Datalogix 2002, Westminster (United States), Acquired	Aggregator of offline purchasing data	$86.8M	Wellington, Archer Venture Capital & 7 others	48/100