Troovy - About the company
Troovy is a series A company based in Gurugram (India), founded in 2021 by Aditya Mukherjee and Mansi Baranwal. It operates as a Manufacturer of clean-label snacks and food products for children. Troovy has raised $7.8M in funding from investors like Fireside Ventures, Sharrp Ventures and Spring, with a current valuation of ₹*****. The company has 111 active competitors, including 29 funded and 2 that have exited. Its top competitors include companies like Open Secret, Let's Try and Eat Better.
Company Details
Manufacturer of clean-label snacks and food products for children. The company produces a range of wholesome treats including vegetable and grain-based chips, pasta, and various sauces. All products are formulated without artificial preservatives, colours, refined sugar, maida, or palm oil. The focus is on providing nutritious, transparently sourced food options that support healthy eating habits for growing children. PF = Yes
- Website
- troovyfoods.com
- Social
- Email ID
- *****@troovyfoods.com
- Phone Number
- +91 **********
- Registered Address
- 1501, Tower-8, Ansal Sushant Estate, Sector-52, Gurgaon, Gurugram, Haryana, India, 122003
Key Metrics
Founded Year
2021
Location
Gurugram, India
Stage
Series A
Total Funding
$7.8M in 7 rounds
Latest Funding Round
Post Money Valuation
₹***** as on Jul 30, 2026
Investors
Ranked
2nd among 111 active competitors
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2025
Employee Count
74 as on May 31, 2026
Similar Companies
Legal entities associated with Troovy
Troovy is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
HONESTINNOVATIONS FORYOU PRIVATE LIMITED CIN: U15400HR2021PTC096525 , India, Active | Jul 23, 2021 | 0 - ₹10 Cr (As on Mar 31, 2025) | 74 (As on May 31, 2026) |
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Troovy's funding and investors
Troovy has raised a total funding of $7.8M over 7 rounds. Its first funding round was on May 04, 2022. Its latest funding round was a Series A round on Nov 17, 2025 for $*****. 5 investors participated in its latest round. Troovy has 11 institutional investors and 24 angel investors.
Here is the list of recent funding rounds of Troovy:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 17, 2025 | 5985423 | Series A | 5256015 | 2538466 | 2301926 | 2199511 |
Apr 07, 2025 | 5732184 | Seed | 6779030 | 6796287 | 4621504 | |
Sep 20, 2024 | 7788598 | Venture Debt | 3896174 | 7957207 | 9669905 |
Access funding benchmarks and valuations. Sign up today!View details of Troovy's funding rounds and investors
Troovy's founders and board of directors
Founder? Claim ProfileThe founders of Troovy are Aditya Mukherjee and Mansi Baranwal. Mansi Baranwal is the CEO of Troovy.
Here are the details of Troovy's key team members:
- Aditya Mukherjee: Co-Founder of Troovy and founder of 2 other companies, Imaginry and Toko Innovation Studios. They serve on the boards of 2 companies.Contact Info: 1 email address and 2 phone numbers
- Mansi Baranwal: Co-Founder & CEO of Troovy. They serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
Troovy's Board of Directors
Troovy's board has 4 active members. Aditya Mukherjee, Mansi Baranwal and Divya Gupta are part of team and Zeba Khan is independent board member.Here is the list of Troovy's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 2y 6m | |
Team | - | Current | 5y 2m | |
cuqaqys | Investor | - | Past | 7y 5m |
Independent board member | - | Current | 2y 7m |
View details of Troovy's Founder profiles and Board Members
Troovy's employee count trend
Troovy has 74 employees as of May 26. The total employee count is 208.0% more than what it was in May 25. Here is Troovy's employee count trend over the years:
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Troovy's Competitors and alternates
Top competitors of Troovy include Open Secret, Let's Try and Eat Better. Here is the list of Top 10 competitors of Troovy, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Open Secret 2019, Mumbai (India), Series C | Internet first brand of healthy snacks and food products | $17.5M | 72/100 | |
2nd | Manufacturer of clean-label snacks and food products for children | $7.8M | 68/100 | ||
3rd | Manufacturer of packaged snacks excluding palm oil and white sugar | $5.52M | 63/100 | ||
4th |  Eat Better 2020, Jaipur (India), Seed | Internet first brand offering multi category healthy products | $4.88M | 61/100 | |
5th |  True Elements 2010, Pune (India), Acquired | Online retailer of breakfast foods, snacks, seeds, and dryfruits | $3.38M | 57/100 | |
6th | Manufacturer of traditional snacks and food staples | - | - | 56/100 | |
7th | Manufacturer of breakfast cereal products | $10.9M | 56/100 | ||
8th | D2C brand specializing in high-protein, clean-label breakfast mixes and snacks for families | $2.34M | 53/100 | ||
9th | EAT Anytime 2016, Mumbai (India), Seed | Manufacturer of millet bars protein snacks nuts and dried fruits | $1.07M | 52/100 | |
10th | Manufacturer of roasted makhana, protein puffs, and seasoned peanut snacks | $150K | 48/100 |
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Troovy's Latest cap tables and shareholding
Founders own 40.16%, Funds (largest shareholder) own 49.03%, Enterprises own 1.33% and Angels own 6.24%. The net worth of Troovy's founders is INR 57.5Cr as of Jul 30, 2026.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 40.16% | 57.5Cr | 7258401 | 6450823 | 5504410 | 4945562 |
4741088 | 2369507 | 7235259 | 8495216 | 2026578 | 3421297 | |
6412039 | 5359218 | 7547752 | 6818202 | 5118561 | 5187440 | |
Fund | 49.03% | 70.2Cr | 2567187 | 5002717 | 6046566 | 6478587 |
8165580 | 9631091 | 5760531 | 2238690 | 1626424 | 3389748 | |
2603992 | 9100074 | 5680449 | 2145866 | 8510029 | 9414516 | |
495 | 225 | 926 | 250 | 635 | 733 | |
7 | 7 | 2 | 5 | 6 | 7 | |
Enterprise | 1.33% | 1.9Cr | 5 | 7 | 5 | 2 |
Angel | 6.24% | 8.93Cr | 436841 | 802368 | 292518 | 657514 |
Other People | 0.47% | 67.3L | 0 | 0 | 0 | 0 |
ESOP Pool | 2.77% | 3.96Cr | 22 | 46 | 32 | 70 |
Total | 100.00% | 143Cr | 5888529 | 4975208 | 5635087 | 5885327 |
To unlock detailed Cap Table of Troovy Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Troovy's Shareholding
Troovy's Investments and acquisitions
Troovy has made no investments or acquisitions yet.
Reports related to Troovy
Here is the latest report on Troovy's sector:
News related to Troovy
Media has covered Troovy for a total of 5 events in the last 1 year, 1 of them has been about company updates.
•
Kotak Real Estate Fund Secures $1 Billion with ADIA and NPS Korea InvestmentsNewsDrum•Jun 03, 2026•National Pension Service, ADIA, ADIM, Kotak and 1 other
•
Snack brand Troovy raises $5 Mn in Series A led by Fireside and Sharrp VenturesEntrackr•Jan 20, 2026•Veltis Capital, Troovy, Spring, Sharrp Ventures and 2 others
•
Troovy launches Snackmakers Challenge, India's kids-led snack revolutionThe Tribune•Dec 18, 2025•Troovy
•
DTC brand Troovy has completed Pre-Series A round of financingYilan•May 08, 2025•Troovy, Fireside Ventures, Sharrp Ventures, Spring and 1 other
•
D2C Brand Troovy Secures INR 20 Cr in Pre-Series A FundingInc42•May 07, 2025•Troovy, Fireside Ventures, Sharrp Ventures, Spring and 3 others
•
Healthy snack brand Troovy raises ₹20 crore in pre-Series A led by Fireside VenturesBusiness Line•May 06, 2025•Troovy, Fireside Ventures, Sharrp Ventures, Spring and 1 other
•
Sauce Startup Troovy In Talks To Secure Rs 13 Cr From Sharrp VenturesInfomance•Sep 20, 2024•Troovy, Sharrp Ventures, Veltis Capital, Swadharma Source Ventures
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