When was Emarsys founded?

Emarsys was founded in 2000 and raised its 1st funding round 15 years after it was founded.

Where is Emarsys located?

Emarsys is headquartered in Austria. It is registered at 20TH FLOOR, THE SCALPEL BUILDING,52-54 LIME STREET,LONDON,ENGLAND,EC3M 7BS.

How many employees does Emarsys have?

As of Jul 31, 2026, the latest employee count at Emarsys is 706.

Is Emarsys a funded company?

Emarsys is a funded company, having raised a total of $55.3M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 15, 2015.

When was the latest funding round of Emarsys?

Emarsys' latest funding was a $***** Series B round on Oct 31, 2016, with participation from 1 investor. Its primary sector is MarketingTech. Globally, the MarketingTech sector has seen $3.9B in funding in 2026 to date.

Where does Emarsys rank among its competitors?

Emarsys ranks 27th amongst 228 active competitors, of which 39 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was MoEngage, which secured $57M in Dec, 2025.

Who are the top competitors of Emarsys?

Emarsys' top competitors include Klaviyo, Zeta Global and Appier Technologies. Among them, MoEngage secured the most recent funding round in December, 2025.

Emarsys - 2026 Company Profile, Team, Funding & Competitors

Company Details

Website: emarsys.com
Social
Part Of
Registered Address: 20TH FLOOR, THE SCALPEL BUILDING,52-54 LIME STREET,LONDON,ENGLAND,EC3M 7BS

Key Metrics

Founded Year

2000

Location

Austria

Stage

Acquired

Total Funding

$55.3M in 2 rounds

Latest Funding Round

Series B, Oct 31, 2016, $*****

Investors

Vector Capital & 2 more

Ranked

27^th among 228 active competitors

Employee Count

706 as on Jul 31, 2026

Investment & Acquisitions

Scarab Research

Similar Companies

Zeta Global & 256 more

Exit Details

Acquired by SAP (Oct 01, 2020)

View Emarsys' full profile

Emarsys is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Emarsys North America, Inc. CIN: 20161655463 , United States, Active	Sep 27, 2016	-	-	-
EMARSYS UK LIMITED CIN: 6892602 , United Kingdom, Active	Apr 29, 2009	£10M - £50M (As on Dec 31, 2021)	97 (As on Dec 31, 2021)

Emarsys got acquired by SAP on Oct 01, 2020.

Click here to take a look at Emarsys's acquisition in detail

Emarsys has raised a total funding of $55.3M over 2 rounds. Its first funding round was on Sep 15, 2015. Its latest funding round was a Series B round on Oct 31, 2016 for $*****. 1 investor participated in its latest round. Emarsys has 3 institutional investors.

Here is the list of recent funding rounds of Emarsys:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 31, 2016	3413999	Series B	3069917	7321798	8996968	3671603
Sep 15, 2015	4667287	Series A	7306675	8474057	Vector Capital	1575842

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View details of Emarsys's funding rounds and investors

The founders of Emarsys is Daniel Harari. Joanna Milliken is the CEO of Emarsys.

Here are the details of Emarsys' key team members:

Daniel Harari: Co-Founder (acquired by SAP) of Emarsys and founder of 1 other company.
Joanna Milliken: CEO of Emarsys.

View details of Emarsys's Founder profiles and Board Members

Emarsys' employee count trend

Emarsys has 706 employees as of Jul 26. Here is Emarsys's employee count trend over the years:

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Top competitors of Emarsys include Klaviyo, Zeta Global and Appier Technologies. Here is the list of Top 10 competitors of Emarsys, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 24 others	82/100
2nd	Zeta Global 2007, New York City (United States), Public	Provider of an AI-powered marketing platform unifying data and marketing channels	$358M	S KKR Capital Corp, Staley Capital Management ... & 15 others	77/100
3rd	Appier Technologies 2012, Taipei (Taiwan), Public	Personalized omnichannel marketing and advertising solutions for businesses	$184M	SoftBank Group, EDBI & 25 others	76/100
4th	Braze 2011, New York City (United States), Public	Provider of a platform for cross-channel customer engagement and messaging	$175M	Meritech, Icon Ventures & 23 others	76/100
5th	Blueshift 2014, San Francisco (United States), Acquired	AI-enabled marketing automation platform	$57.6M	Storm Ventures, PSP Investments & 17 others	73/100
6th	Iterable 2013, San Francisco (United States), Series E	Cloud based omnichannel personalized marketing platform	$343M	Glynn Capital, Adams Street Partners & 30 others	71/100
7th	Attentive Mobile 2016, New York (United States), Series E	AI based conversational marketing solutions for ecommerce businesses	$1.03B	Coatue, Sequoia Capital & 33 others	70/100
8th	Smartly.io 2013, Helsinki (Finland), Acquired	Provider of an AI advertising platform for cross-channel campaign management	$22.8M	Highland Europe, Lifeline Ventures & 1 others	70/100
9th	Talon One 2015, Berlin (Germany), Acquired	Online platform to create, run and manage promotional campaigns	$138M	IRIS, BridgeLane & 11 others	67/100
10th	MoEngage 2014, San Francisco (United States), Series F	Cloud based platform offering cross channel customer engagement software	$299M	Exfinity Venture Partners, Helion Venture Partners ... & 26 others	66/100
27th	Emarsys 2000, Austria, Acquired	-	$55.3M	Vector Capital, TPG Specialty Lending Europe ... & 1 others	52/100