Where is Fabl located?

Fabl is headquartered in Durham, United States.

How many employees does Fabl have?

As of Jun 30, 2026, the latest employee count at Fabl is 2.

Is Fabl a funded company?

Fabl is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Fabl rank among its competitors?

Fabl ranks 321st amongst 1093 active competitors, of which 221 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Nitro Commerce, which secured $5.1M in Aug, 2025.

Who are the top competitors of Fabl?

Fabl's top competitors include Klaviyo, Riskified and Rokt Technologies. Among them, Nitro Commerce secured the most recent funding round in August, 2025.

Fabl - 2026 Company Profile, Team, Funding & Competitors

Company Details

Fabl is a cloud-based content marketing software. It helps with authoring interactive visual story delivery and track engagement for campaigns through dashboard containing dwell time, video pixel tracking, social sharing, commerce conversions etc. It enables participants like artists, agencies, and producers to collaborate and manage their campaigns. It charges a monthly subscription fee and commission on the sales made using the platform.

Website: www.fabl.co/
Social

Key Metrics

Founded Year

2015

Location

Durham, United States

Stage

Acquired

Investors

Innovobot & 2 more

Ranked

321^st among 1093 active competitors

Employee Count

2 as on Jun 30, 2026

Similar Companies

Klaviyo & 1377 more

Exit Details

Acquired by Britelite Immersive (Jan 08, 2021)

View Fabl's full profile

Fabl got acquired by Britelite Immersive on Jan 08, 2021.

Click here to take a look at Fabl's acquisition in detail

Fabl is a funded company. Fabl has 3 institutional investors.

View details of Fabl's funding rounds and investors

The founders of Fabl is Michael Itkoff.

Here are the details of Fabl's key team members:

Michael Itkoff: Co-Founder & COO of Fabl.
Contact Info: 1 email address

View details of Fabl's Founder profiles and Board Members

Fabl's employee count trend

Fabl has 2 employees as of Jun 26. Here is Fabl's employee count trend over the years:

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Top competitors of Fabl include Klaviyo, Riskified and Rokt Technologies. Here is the list of Top 10 competitors of Fabl, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 24 others	81/100
2nd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Genesis Partners & 21 others	75/100
3rd	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	73/100
4th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	Shasta Ventures, SoftBank Vision Fund & 6 others	71/100
5th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 29 others	70/100
6th	Magnetic 2008, New York City (United States), Acquired	Search retargeting platform	$47.8M	Edison Partners, CRV & 14 others	69/100
7th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Herald Investment Management, Origin Capital ... & 5 others	68/100
8th	Emotive 2018, Los Angeles (United States), Acquired	SMS marketing solution provider	$73.9M	CRV, Across Capital & 5 others	68/100
9th	Nitro Commerce 2023, Gurugram (India), Series A	Developer of software tools for managing online commerce business operations	$6.91M	Catalyst Trusteeship, Lead Angels & 34 others	68/100
10th	Zoovu 2010, Boston (United States), Series C	Provider of AI-based customer engagement solutions for e-commerce businesses	$200M	ProVen VCT, Target Global & 9 others	67/100
321st	Fabl 2015, Durham (United States), Acquired	Cloud-based content marketing software	-	Innovobot, Blue Bright Ventures & 1 others	31/100