When was Fenty Beauty founded?

Fenty Beauty was founded in 2016.

Where is Fenty Beauty located?

Fenty Beauty is headquartered in West Chester, United States. It is registered at Cincinnati.

Who is the current CEO of Fenty Beauty?

Robyn Rihanna Fenty of Fenty Beauty. They have also founded 1 company.

How many employees does Fenty Beauty have?

As of Jun 30, 2026, the latest employee count at Fenty Beauty is 56.

Is Fenty Beauty a funded company?

Fenty Beauty is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Fenty Beauty rank among its competitors?

Fenty Beauty ranks 32nd amongst 896 active competitors, of which 62 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Glossier, which secured $45M in Jun, 2026.

Who are the top competitors of Fenty Beauty?

Fenty Beauty's top competitors include Glossier, E.L.F Cosmetics and Sugar Cosmetics. Among them, Glossier secured the most recent funding round in June, 2026.

Fenty Beauty - 2026 Company Profile, Team & Competitors

Company Details

Internet first brand offering color cosmetics. The product category includes foundation, primer, concealer, powder, contour, blotting cheek blush, bronzer highlighters, lip gloss, lipstick, and more. It also offers a shade finder where users can take quizzes and get suitable foundation matches.

Website: fentybeauty.com
Social
Phone Number: +1 **********
Registered Address: Cincinnati

Key Metrics

Founded Year

2016

Location

West Chester, United States

Stage

Unfunded

Ranked

32^nd among 896 active competitors

Employee Count

56 as on Jun 30, 2026

Similar Companies

Renee Cosmetics & 473 more

View Fenty Beauty's full profile

Fenty Beauty is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FENTY BEAUTY, LLC CIN: 32069309485 , United States, Active		-	-	-
KENDO HOLDINGS, INC. CIN: 271828989 , United States, Active	Dec 31, 1999	-	227 (As on Dec 31, 2016)	-

Fenty Beauty has not raised any funding rounds yet.

The founders of Fenty Beauty is Robyn Rihanna Fenty. Robyn Rihanna Fenty is the CEO of Fenty Beauty.

Here are the details of Fenty Beauty's key team members:

Robyn Rihanna Fenty: Founder & CEO of Fenty Beauty and founder of 1 other company.
Contact Info: 2 email addresses

View details of Fenty Beauty's Founder profiles and Board Members

Fenty Beauty's employee count trend

Fenty Beauty has 56 employees as of Jun 26. Here is Fenty Beauty's employee count trend over the years:

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Top competitors of Fenty Beauty include Glossier, E.L.F Cosmetics and Sugar Cosmetics. Here is the list of Top 10 competitors of Fenty Beauty, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Glossier 2005, New York City (United States), Series E	Internet first brand offering multicategory beauty products	$266M	IVP, Sequoia Capital & 23 others	69/100
2nd	E.L.F Cosmetics 2004, Oakland (United States), Public	Internet first brand offering multi category color cosmetics	-	TSG Consumer Partners, FS Investors	66/100
3rd	Sugar Cosmetics 2012, Mumbai (India), Series D	Platform offering cosmetic and personal care products	$96.3M	India Quotient, A91 Partners & 71 others	62/100
4th	Too Faced 1998, Orange (United States), Acquired	Brand offering makeup products	$71.4M	Weston Presidio, Main Post Partners	61/100
5th	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
6th	PAT McGRATH LABS 2016, New York City (United States), Series B	Legendary makeup brand offering innovative cosmetics, collaborations, and artistry	$88M	Eurazeo, ONE Luxury Group	59/100
7th	Julep 2007, Seattle (United States), Acquired	Fuss-free beauty brand offering easy-to-use makeup and skincare products	$65.7M	Andreessen Horowitz, Altimeter Capital & 13 others	58/100
8th	Curology 2014, San Diego (United States), Series B	Provider of customized prescription skincare and hair treatments	$19.2M	Advance Venture Partners, Forerunner Ventures ... & 6 others	56/100
9th	IL Makiage 1972, New York City (United States), Series B	Internet first brand offering makeup products based on personal recommendation	$130M	Franklin Templeton Investments, Baillie Gifford ... & 5 others	55/100
10th	Drunk Elephant 2012, Houston (United States), Acquired	Manufacturer of skincare, haircare, and body care products	$8.33M	VMG Partners & 1 others	55/100
32nd	Fenty Beauty 2016, West Chester (United States), Unfunded	Internet first brand offering color cosmetics	-	-	46/100