Fit and Flex - About the company
Fit and Flex is an unfunded company based in Ahmedabad (India), founded in 2019 by Pathik Patel. It operates as an Online brand of oat-based breakfast cereals and snacks. Fit and Flex has not raised any funding yet. The company has 148 active competitors, including 29 funded and 4 that have exited. Its top competitors include companies like Open Secret, Yoga Bar and Meal of the Moment.
Company Details
Online brand of oat-based breakfast cereals and snacks. Its product catalog includes oats, museli, granola, mini puffs, multigrain mixture, and more.
- Website
- fitandflex.in
- Social
- Email ID
- *****@fitandflex.in
- Phone Number
- +91 **********
- Registered Address
- 408, FP 16/17/18, ISCON ELEGANCE, NR. SHAPATH -V,OPP. KARNAVATI CLUB,S. G., HIGHWAY, Ahmedabad, AHMEDABAD, Gujarat, India, 380051
Key Metrics
Founded Year
2019
Location
Ahmedabad, India
Stage
Unfunded
Ranked
40th among 148 active competitors
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
16 as on Jul 31, 2025
Legal entities associated with Fit and Flex
Fit and Flex is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Niva Nutrifoods Llp CIN: AAL-8834 , India, Active | Jan 31, 2018 | ₹10 - ₹50 Cr (As on Mar 31, 2025) | 16 (As on Aug 31, 2025) |
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Fit and Flex's funding and investors
Fit and Flex has not raised any funding rounds yet.
Fit and Flex's founders and board of directors
Founder? Claim ProfileThe founders of Fit and Flex is Pathik Patel.
Here are the details of Fit and Flex's key team members:
- Pathik Patel: Founder of Fit and Flex.
View details of Fit and Flex's Founder profiles and Board Members
Fit and Flex's employee count trend
Fit and Flex has 16 employees as of Jul 25. The total employee count is 6.0% lower than what it was in Jul 24. Here is Fit and Flex's employee count trend over the years:
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Fit and Flex's Competitors and alternates
Top competitors of Fit and Flex include Open Secret, Yoga Bar and Meal of the Moment. Here is the list of Top 10 competitors of Fit and Flex, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Open Secret 2019, Mumbai (India), Series C | Internet first brand of healthy snacks and food products | $17.5M | 72/100 | |
2nd | Platform offering protein based food products | $23.6M | 71/100 | ||
3rd | Meal of the Moment 2017, Mumbai (India), Series A | Brand of ready-to-eat Indian snacks and meals | $6M | 70/100 | |
4th | Manufacturer of packaged snacks excluding palm oil and white sugar | $5.52M | 63/100 | ||
5th |  Eat Better 2020, Jaipur (India), Seed | Internet first brand offering multi category healthy products | $4.88M | 61/100 | |
6th | Manufacturer of waffle-based confectionery and snack products | $3.64M | 58/100 | ||
7th |  True Elements 2010, Pune (India), Acquired | Online retailer of breakfast foods, snacks, seeds, and dryfruits | $3.38M | 57/100 | |
8th | Manufacturer of traditional snacks and food staples | - | - | 56/100 | |
9th | Manufacturer of breakfast cereal products | $10.9M | 56/100 | ||
10th | EAT Anytime 2016, Mumbai (India), Seed | Manufacturer of millet bars protein snacks nuts and dried fruits | $1.07M | 52/100 | |
40th |  Fit and Flex 2019, Ahmedabad (India), Unfunded | Online brand of oat-based breakfast cereals and snacks | - | - | 33/100 |
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Fit and Flex's Investments and acquisitions
Fit and Flex has made no investments or acquisitions yet.
Reports related to Fit and Flex
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