When was HeadsUp founded?

HeadsUp was founded in 2020 and raised its 1st funding round 2 years after it was founded.

Where is HeadsUp located?

HeadsUp is headquartered in Arlington, United States.

How many employees does HeadsUp have?

As of Aug 31, 2026, the latest employee count at HeadsUp is 6.

Is HeadsUp a funded company?

HeadsUp is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Sep 28, 2022.

When was the latest funding round of HeadsUp?

HeadsUp's latest funding was a $***** Seed round on Sep 28, 2022, with participation from 4 investors. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $3.14B in funding in 2026 to date.

Where does HeadsUp rank among its competitors?

HeadsUp ranks 103rd amongst 1203 active competitors, of which 176 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Tavily, which secured $20M in Aug, 2025.

Who are the top competitors of HeadsUp?

HeadsUp's top competitors include User Testing, Qualtrics and Ai Palette. Among them, Tavily secured the most recent funding round in August, 2025.

HeadsUp - 2026 Company Profile, Team, Funding & Competitors

Company Details

Platform offering software to get consumer insights. The platform enables members to understand how customers use the products and track their behavior. It allows members to segment the customer data, understand and track the consumer journey, get insights and follow segments of users to understand how their action is impacting revenue.

Key Metrics

Founded Year

2020

Location

Arlington, United States

Stage

Acquired

Total Funding

$8.5M in 1 round

Latest Funding Round

Seed, Sep 28, 2022, $*****

Investors

645 Ventures & 5 more

Ranked

103^rd among 1203 active competitors

Employee Count

6 as on Aug 31, 2026

Similar Companies

Ai Palette & 952 more

Exit Details

Acquired by Hightouch (Nov 16, 2023)

View HeadsUp's full profile

HeadsUp got acquired by Hightouch on Nov 16, 2023.

Click here to take a look at HeadsUp's acquisition in detail

HeadsUp has raised a total funding of $8.5M over 1 round. Its latest funding round was a Seed round on Sep 28, 2022 for $*****. 4 investors participated in its latest round. HeadsUp has 6 institutional investors.

Here is the list of recent funding rounds of HeadsUp:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 28, 2022	1176152	Seed	3424145	1661802	8739416	5520177

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View details of HeadsUp's funding rounds and investors

The founders of HeadsUp is Momo Ong.

Here are the details of HeadsUp's key team members:

Momo Ong: Co-Founder of HeadsUp. They are also an angel investor in 1 startup.

View details of HeadsUp's Founder profiles and Board Members

HeadsUp's employee count trend

HeadsUp has 6 employees as of Aug 26. Here is HeadsUp's employee count trend over the years:

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Top competitors of HeadsUp include User Testing, Qualtrics and Ai Palette. Here is the list of Top 10 competitors of HeadsUp, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Accel, Insight Partners & 15 others	81/100
2nd	Qualtrics 2002, Provo (United States), Acquired	Provider of experience management software facilitating customer, employee, and market research	$400M	Accel, Insight Partners & 11 others	78/100
3rd	Ai Palette 2018, Singapore (Singapore), Acquired	AI-powered platform for CPG innovation, trend discovery, and product development	$12.7M	Exfinity Venture Partners, pi Ventures & 10 others	71/100
4th	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Beringea & 3 others	69/100
5th	Faraday 2012, Burlington (United States), Series A	AI-based platform providing consumer insights to enterprises	$12M	Intercap, FreshTracks Capital & 6 others	69/100
6th	Black Swan Data 2011, London (United Kingdom), Acquired	Online data analytics platform	$26.5M	Mitsui, Blackstone & 10 others	68/100
7th	Tavily 2023, New York City (United States), Acquired	AI based research engine optimised for AI agents and LLMs	$25M	Alpha Wave Global, Insight Partners	66/100
8th	Cint 1998, Stockholm (Sweden), Acquired	Market research platform	$26.4M	Prime Ventures, Cipio Partners & 2 others	66/100
9th	Vypr 2013, Manchester (United Kingdom), Series B	Provider of a platform for product and consumer intelligence solutions	$13.9M	YFM Equity Partners, ACF Investors & 28 others	66/100
10th	NielsenIQ 1923, Chicago (United States), Public	Provider of market measurement, consumer behavior insights, and brand analytics	-	-	66/100
103rd	HeadsUp 2020, Arlington (United States), Acquired	Platform offering software to get consumer insights	$8.5M	645 Ventures, Wing Venture Capital & 4 others	42/100