When was MaxPoint founded?

MaxPoint was founded in 2007 and raised its 1st funding round 3 years after it was founded.

Where is MaxPoint located?

MaxPoint is headquartered in Morrisville, United States.

How many employees does MaxPoint have?

As of Dec 31, 2016, MaxPoint has 375 employees, reflecting a 6% year-over-year decline in headcount.

Is MaxPoint a funded company?

MaxPoint is a funded company, having raised a total of $11M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 13, 2010.

When was the latest funding round of MaxPoint?

MaxPoint's latest funding was a $***** Series B round on Mar 01, 2011, with participation from 2 investors. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $632M in funding in 2026 to date.

Where does MaxPoint rank among its competitors?

MaxPoint ranks 140th amongst 1499 active competitors, of which 156 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Bluecore, which secured $24.9M in Oct, 2024.

Who are the top competitors of MaxPoint?

MaxPoint's top competitors include Verve, Bluecore and EX.CO. Among them, Bluecore secured the most recent funding round in October, 2024.

MaxPoint - 2026 Company Profile, Team, Funding & Competitors

Q: Is MaxPoint an acquired company?

MaxPoint got acquired by Vericast on Aug 28, 2017.

Company Details

Maxpoint uses its proprietary "Digital Zip" technology to match products to a digital grid of households called digital zips and create profiles for each Digital Zip. It then uses its customer intent model to predict what products a particular household can purchase then execute cross-channel digital marketing campaigns to reach these buyers.

Website: maxpoint.com
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Key Metrics

Founded Year

2007

Location

Morrisville, United States

Stage

Acquired

Total Funding

$11M in 2 rounds

Latest Funding Round

Series B, Mar 01, 2011, $*****

Investors

Madrona & 1 more

Ranked

140^th among 1499 active competitors

Employee Count

375 as on Dec 31, 2016

Similar Companies

Verve & 2861 more

Exit Details

Acquired by Vericast (Aug 28, 2017)

View MaxPoint's full profile

MaxPoint is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
MAXPOINT INTERACTIVE INC CIN: 205530657 , United States, Active	Dec 31, 1999	-	375 (As on Dec 31, 2016)	-

MaxPoint got acquired by Vericast on Aug 28, 2017 at an acquisition amount of $*****.

Click here to take a look at MaxPoint's acquisition in detail

MaxPoint has raised a total funding of $11M over 2 rounds. Its first funding round was on Sep 13, 2010. Its latest funding round was a Series B round on Mar 01, 2011 for $*****. 2 investors participated in its latest round. MaxPoint has 2 institutional investors.

Here is the list of recent funding rounds of MaxPoint:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 01, 2011	9929804	Series B	7741519	5882186	2064166	4327493
Sep 13, 2010	6856346	Series A	2219268	9668392	5666066	Trinity Ventures

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View details of MaxPoint's funding rounds and investors

The founders of MaxPoint are Gretchen Joyce, Joe Epperson and Kurt Carlson.

Here are the details of MaxPoint's key team members:

Gretchen Joyce: Co-Founder & COO of MaxPoint.
Contact Info: 1 email address
Joe Epperson: Co-Founder & CEO of MaxPoint.
Contact Info: 1 email address
Kurt Carlson: Co-Founder & CTO of MaxPoint.
Contact Info: 1 email address

View details of MaxPoint's Founder profiles and Board Members

MaxPoint's employee count trend

MaxPoint has 375 employees as of Dec 16. The total employee count is 6.0% lower than what it was in Dec 15. Here is MaxPoint's employee count trend over the years:

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Top competitors of MaxPoint include Verve, Bluecore and EX.CO. Here is the list of Top 10 competitors of MaxPoint, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Verve 2005, New York City (United States), Acquired	Provider of privacy first omni channel advertising platform	$263M	Kindred Capital, Elderstreet Investments ... & 19 others	77/100
2nd	Bluecore 2013, New York City (United States), Series E	Provider of automated personalized trigger-based email marketing	$263M	Georgian, Norwest & 12 others	72/100
3rd	EX.CO 2012, New York City (United States), Series C	Content management platform	$69.2M	Viola Group, 83NORTH & 12 others	67/100
4th	Zenput 2011, San Francisco (United States), Acquired	Platform offering software for mobile sales data collection	$47M	Golub Growth, Jackson Square Ventures & 4 others	67/100
5th	OpenWeb 2012, New York City (United States), Series F	Provider of cross device ad network	$393M	Insight Partners, Georgian & 27 others	66/100
6th	MediaAlpha 2010, Redmond (United States), Public	Provider of ad network solutions	-	Insignia Capital Group, Western Alliance Bank ... & 2 others	65/100
7th	GumGum 2007, Santa Monica (United States), Series E	Advertisement management platform for businesses	$134M	Morgan Stanley, Goldman Sachs Investment Partners ... & 9 others	65/100
8th	Affinity 1996, San Francisco (United States), Acquired	AdTech solutions provider, pioneering new frontiers for publishers and advertisers	$60M	Columbia Capital, Pamlico Capital & 5 others	64/100
9th	Wunderkind 2010, New York City (United States), Acquired	Adnetwork and performance marketing platform	$164M	Neuberger Berman, LaunchTime & 24 others	63/100
10th	Adentro 2012, San Francisco (United States), Series C	Cloud based platform offering software for WiFi marketing	$107M	8VC, Bain Capital Ventures & 16 others	63/100
140th	MaxPoint 2007, Morrisville (United States), Acquired	Hyperlocal targeted advertising platform	$11M	Madrona, Trinity Ventures	39/100