When was Maybelline founded?

Maybelline was founded in 1915.

Where is Maybelline located?

Maybelline is headquartered in New York City, United States.

How many employees does Maybelline have?

As of Jan 31, 2026, the latest employee count at Maybelline is 92944.

Where does Maybelline rank among its competitors?

Maybelline ranks 96th amongst 2055 active competitors, of which 84 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Glossier, which secured $45M in Jun, 2026.

Who are the top competitors of Maybelline?

Maybelline's top competitors include Procter & Gamble, Honest and Douglas. Among them, Glossier secured the most recent funding round in June, 2026.

Maybelline - 2026 Company Profile, Team, Funding & Competitors

Company Details

Global cosmetics brand offering makeup, virtual beauty tools, and social initiatives. It provides a wide array of beauty products, including lipsticks, foundations, eyeliners, and mascaras, catering to diverse makeup needs. The brand enhances user experience through virtual tools like virtual try-on and foundation finder, leveraging AI for personalized recommendations. Committed to social impact, it supports mental health initiatives and promotes sustainable practices. The website features product catalogs, makeup tutorials, and information on brand initiatives. Users can sign up for newsletters, explore makeup trends, and find their perfect beauty solutions. The brand operates globally, offering localized websites for various regions.

Website: www.maybelline.com/
Social

Key Metrics

Founded Year

1915

Location

New York City, United States

Stage

Funding Raised

Investors

EagleTree Capital

Ranked

96^th among 2055 active competitors

Employee Count

92,944 as on Jan 31, 2026

Similar Companies

Too Faced & 794 more

View Maybelline's full profile

Maybelline is a funded company. Maybelline has 1 institutional investor.

View details of Maybelline's funding rounds and investors

The founders of Maybelline is Thomas Lyle Williams. Robert Hiatt is the CEO of Maybelline.

Here are the details of Maybelline's key team members:

Thomas Lyle Williams: Founder of Maybelline.
Robert Hiatt: CEO of Maybelline.

View details of Maybelline's Founder profiles and Board Members

Maybelline's employee count trend

Maybelline has 92,944 employees as of Jan 26. Here is Maybelline's employee count trend over the years:

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Top competitors of Maybelline include Procter & Gamble, Honest and Douglas. Here is the list of Top 10 competitors of Maybelline, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Procter & Gamble 1837, Cincinnati (United States), Public	Provider of FMCG conglomerate products	-	Alcor Fund, Black Capital Investments & 5 others	79/100
2nd	Honest 2011, Santa Monica (United States), Public	Internet-first brand offering multi-category products for babies and women	$496M	IVP, Fidelity Investments & 19 others	74/100
3rd	Douglas 1910, Dusseldorf (Germany), Public	Retailer offering wide array of perfumes	$259M	AlpInvest Partners, EVCP & 3 others	73/100
4th	L'Occitane 1976, Paris (France), Public	Beauty and personal care brand	$10M	Capital Resource Partners, Shinettis	72/100
5th	L'Oreal 1909, Clichy (France), Public	Internet first brand of skin & hair care, and makeup products for men and women	-	Independents United, Nestle & 3 others	70/100
6th	Glossier 2005, New York City (United States), Series E	Internet first brand offering multicategory beauty products	$266M	IVP, Lone Pine Capital & 23 others	69/100
7th	E.L.F Cosmetics 2004, Oakland (United States), Public	Internet first brand offering multi category color cosmetics	-	TSG Consumer Partners, FS Investors	66/100
8th	Memebox 2012, San Francisco (United States), Series D	Internet first brand offering multi-category beauty products	$193M	Altos Ventures Management, Cowboy Ventures ... & 29 others	64/100
9th	Sugar Cosmetics 2012, Mumbai (India), Series D	Platform offering cosmetic and personal care products	$96.3M	India Quotient, A91 Partners & 71 others	62/100
10th	Arbonne International 1980, Irvine (United States), Acquired	Private label brand and manufacturer of natural personal care and beauty products	-	Juna Equity Partners, Eos Partners	61/100
96th	Maybelline 1915, New York City (United States), Funding Raised	Global cosmetics brand offering makeup, virtual beauty tools, and social initiatives	-	EagleTree Capital	43/100