When was Maybelline founded?

Maybelline was founded in 1915.

Where is Maybelline located?

Maybelline is headquartered in New York City, United States.

How many employees does Maybelline have?

As of Jan 31, 2026, the latest employee count at Maybelline is 92944.

Is Maybelline a funded company?

Maybelline is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Maybelline rank among its competitors?

Maybelline ranks 235th amongst 8993 active competitors, of which 259 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Renee Cosmetics, which secured $5.82M in Aug, 2025.

Who are the top competitors of Maybelline?

Maybelline's top competitors include Procter & Gamble, Honest and Pilgrim. Among them, Renee Cosmetics secured the most recent funding round in August, 2025.

Maybelline - 2026 Company Profile, Team, Funding & Competitors

Company Details

Global cosmetics brand offering makeup, virtual beauty tools, and social initiatives. It provides a wide array of beauty products, including lipsticks, foundations, eyeliners, and mascaras, catering to diverse makeup needs. The brand enhances user experience through virtual tools like virtual try-on and foundation finder, leveraging AI for personalized recommendations. Committed to social impact, it supports mental health initiatives and promotes sustainable practices. The website features product catalogs, makeup tutorials, and information on brand initiatives. Users can sign up for newsletters, explore makeup trends, and find their perfect beauty solutions. The brand operates globally, offering localized websites for various regions.

Website: www.maybelline.com/
Social

Key Metrics

Founded Year

1915

Location

New York City, United States

Stage

Funding Raised

Investors

EagleTree Capital

Ranked

235^th among 8993 active competitors

Employee Count

92,944 as on Jan 31, 2026

Similar Companies

NYX Professional Makeup & 706 more

View Maybelline's full profile

Maybelline is a funded company. Maybelline has 1 institutional investor.

View details of Maybelline's funding rounds and investors

The founders of Maybelline is Thomas Lyle Williams. Robert Hiatt is the CEO of Maybelline.

Here are the details of Maybelline's key team members:

Thomas Lyle Williams: Founder of Maybelline.
Robert Hiatt: CEO of Maybelline.

View details of Maybelline's Founder profiles and Board Members

Maybelline's employee count trend

Maybelline has 92,944 employees as of Jan 26. Here is Maybelline's employee count trend over the years:

Uncover Maybelline's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Maybelline include Procter & Gamble, Honest and Pilgrim. Here is the list of Top 10 competitors of Maybelline, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Procter & Gamble 1837, Cincinnati (United States), Public	Provider of FMCG conglomerate products	-	Trian Partners, Alcor Fund & 5 others	83/100
2nd	Honest 2011, Santa Monica (United States), Public	Internet-first brand offering multi-category products for babies and women	$496M	IVP, Wellington & 19 others	76/100
3rd	Pilgrim 2019, Mumbai (India), Series B	Online brand offering multi-category natural beauty care products	$50M	Fireside Ventures, Vertex Ventures & 52 others	76/100
4th	Douglas 1910, Dusseldorf (Germany), Public	Retailer offering wide array of perfumes	$259M	CPP Investments, EVCP & 2 others	74/100
5th	MyGlamm 2015, Mumbai (India), Unfunded	Platform for beauty and personal care products	-	-	73/100
6th	Unilever 1872, London (United Kingdom), Public	Brand of multi-category food & beverages, personal care products, and consumer goods	-	Trian Partners, Castle Investment Management ... & 6 others	72/100
7th	Mamaearth 2016, Gurugram (India), Public	Online brand offering toxin-free beauty products	$89.3M	Stellaris Venture Partners, Peak XV Partners ... & 13 others	72/100
8th	Claire's 1961, London (United Kingdom), Acquired	Brand of natural beauty and personal care products	$70.7M	Wazee Street Capital, Springboard Enterprises ... & 1 others	72/100
9th	Renee Cosmetics 2020, Ahmedabad (India), Series C	Online retailer of cosmetics, fragrances, skincare, and beauty accessories	$54.3M	Evolvence Equity Partners, Equanimity Investments ... & 25 others	72/100
10th	L'Occitane 1976, Paris (France), Public	Beauty and personal care brand	$10M	Capital Resource Partners, Shinettis	71/100
235th	Maybelline 1915, New York City (United States), Funding Raised	Global cosmetics brand offering makeup, virtual beauty tools, and social initiatives	-	EagleTree Capital	43/100