When was Mirriad founded?

Mirriad was founded in 2007 and raised its 1st funding round within a year of its incorporation.

Where is Mirriad located?

Mirriad is headquartered in London, United Kingdom. It is registered at Office no 401/402 ,Palm Spring Centre, Link Road, Malad (w), Mumbai City, Mumbai, Maharashtra, India, 400064.

Who is the current CEO of Mirriad?

Mark Popkiewicz and Stephan Beringer s of Mirriad.

How many employees does Mirriad have?

As of Sep 30, 2026, the latest employee count at Mirriad is 55.

Is Mirriad a funded company?

Mirriad is a funded company, having raised a total of $36.8M across 14 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 27, 2007.

When was the latest funding round of Mirriad?

Mirriad's latest funding was a $***** Post IPO round on May 26, 2023, with participation from 0 investor.

Where does Mirriad rank among its competitors?

Mirriad ranks 34th amongst 1664 active competitors, of which 265 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Vimeo, which secured $86.5M in Aug, 2023.

Who are the top competitors of Mirriad?

Mirriad's top competitors include Klaviyo, Kaltura and Rokt Technologies. Among them, Vimeo secured the most recent funding round in August, 2023.

Mirriad - 2026 Company Profile, Team, Funding & Competitors

Company Details

AI powered in-video advertising platform. It allows brands to insert ads into the content. Its platform integrates the product, video, and other forms of branded assets into the video content. The platform integrates ads into music videos, TV, and other content platforms to enable brands and the advertising agencies to manage and run multi-title campaigns.

Website: www.mirriad.com/
Social
Email ID: *****@mirriad.com
Phone Number: +44 **********
Registered Address: Office no 401/402 ,Palm Spring Centre, Link Road, Malad (w), Mumbai City, Mumbai, Maharashtra, India, 400064

Key Metrics

Founded Year

2007

Location

London, United Kingdom

Stage

Public

Total Funding

$36.8M in 14 rounds

Latest Funding Round

Post IPO, May 26, 2023, $*****

Investors

Herald Investment Management & 13 more

Ranked

34^th among 1664 active competitors

Employee Count

55 as on Sep 30, 2026

Similar Companies

Klaviyo & 1617 more

Exit Details

Public

View Mirriad's full profile

Mirriad is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
MIRRIAD ADVERTISING PRIVATE LIMITED CIN: U74300MH2008PTC180793 , India, Active	Apr 03, 2008	0 - ₹10 Cr (As on Mar 31, 2025)	-
Mirriad Advertising PLC CIN: 9550311 , Germany, Active	Apr 19, 2015	-	100 (As on Dec 31, 2020)

Mirriad got listed on Dec 19, 2017.

Click here to take a look at Mirriad's IPO in detail

Mirriad has raised a total funding of $36.8M over 14 rounds. Its first funding round was on Sep 27, 2007. Mirriad has 14 institutional investors.

Here is the list of recent funding rounds of Mirriad:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 26, 2023	1389428	Post IPO	1397974	5245786	8038965	6719693
Jul 05, 2019	3663592	Post IPO	9765675	9129326	5535225	7143362
Aug 01, 2016	6267339	Series D	4134635	1169321	1265664	Zee Entertainment

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View details of Mirriad's funding rounds and investors

The founders of Mirriad is Mark Popkiewicz.

Here are the details of Mirriad's key team members:

Mark Popkiewicz: Founder & CEO of Mirriad.
Stephan Beringer: CEO of Mirriad.

View details of Mirriad's Founder profiles and Board Members

Mirriad's employee count trend

Mirriad has 55 employees as of Sep 26. Here is Mirriad's employee count trend over the years:

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Top competitors of Mirriad include Klaviyo, Kaltura and Rokt Technologies. Here is the list of Top 10 competitors of Mirriad, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 24 others	82/100
2nd	Kaltura 2006, New York City (United States), Public	Provider of video solutions for webinars, events, hubs, and virtual classrooms	$145M	Goldman Sachs Investment Partners, Nexus Venture Partners ... & 16 others	78/100
3rd	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	73/100
4th	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Genesis Partners & 21 others	73/100
5th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	SoftBank Vision Fund, Shasta Ventures & 6 others	71/100
6th	Amagi 2008, Bengaluru (India), Public	Provider of cloud-based solutions for broadcast, streaming, and CTV advertising	$264M	Nadathur, Premji Invest & 31 others	71/100
7th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 30 others	70/100
8th	Vimeo 2004, New York City (United States), Acquired	Provider of video hosting, creation, management, and streaming platform services	$450M	T. Rowe Price, GIC & 9 others	70/100
9th	Magnetic 2008, New York City (United States), Acquired	Search retargeting platform	$47.8M	Edison Partners, CRV & 14 others	69/100
10th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Origin Capital, ET Capital & 5 others	68/100
34th	Mirriad 2007, London (United Kingdom), Public	AI powered in-video advertising platform	$36.8M	Herald Investment Management, Zee Entertainment ... & 12 others	59/100