When was NinthDecimal founded?

NinthDecimal was founded in 2003.

Where is NinthDecimal located?

NinthDecimal is headquartered in San Francisco, United States. It is registered at San Francisco, California.

How many employees does NinthDecimal have?

As of Aug 31, 2026, the latest employee count at NinthDecimal is 5.

Is NinthDecimal a funded company?

NinthDecimal is a funded company, having raised a total of $72.5M across 13 funding rounds to date. The company's 1st funding round was a $***** Series E round.

When was the latest funding round of NinthDecimal?

NinthDecimal's latest funding was a $***** Series E round on Sep 11, 2020, with participation from 0 investor. Its primary sector is Mobile Advertising. In United States, the Mobile Advertising sector has seen $1.42B in funding in 2026 to date.

Where does NinthDecimal rank among its competitors?

NinthDecimal ranks 66th amongst 633 active competitors, of which 124 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was TGS, which secured $9.75M in Aug, 2026.

Who are the top competitors of NinthDecimal?

NinthDecimal's top competitors include Acxiom, EDO and TGS. Among them, TGS secured the most recent funding round in August, 2026.

NinthDecimal - 2026 Company Profile, Team, Funding & Competitors

NinthDecimal is a series E company based in San Francisco (United States), founded in 2003 by Kevin McKenzie and Nihad Hafiz. It operates as a Mobile audience intelligence platform. NinthDecimal has raised $72.5M in funding from investors like DFJ, Panorama Capital and Trident Capital. The company has 633 active competitors, including 124 funded and 95 that have exited. Its top competitors include companies like Acxiom, EDO and TGS.

Company Details

NinthDecimal is a mobile audience intelligence platform. Using both data and proprietary technology it constructs customized audience segments which are built on data points from devices. NinthDecimal also offers one-to-one audience targeting with the launch of the Location Graph, the platform that builds audiences using historical location data. Some of its partners include Media Math, Bright Roll, Exelate, Tube Mogul, The Trade Desk, and dataXu.

Website: ninthdecimal.com
Social
Phone Number: +1 **********
Part Of
Registered Address: San Francisco, California

Key Metrics

Founded Year

2003

Location

San Francisco, United States

Stage

Series E

Total Funding

$72.5M in 13 rounds

Latest Funding Round

Series E, Sep 11, 2020, $*****

Investors

DFJ & 14 more

Ranked

66^th among 633 active competitors

Employee Count

5 as on Aug 31, 2026

Investment & Acquisitions

MoLOGIQ

Similar Companies

Permutive & 1907 more

View NinthDecimal's full profile

NinthDecimal is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
NINTHDECIMAL CIN: 770601983 , United States, Active	Dec 31, 1999	-	133 (As on Dec 31, 2019)	-

NinthDecimal has raised a total funding of $72.5M over 13 rounds. NinthDecimal has 15 institutional investors.

Here is the list of recent funding rounds of NinthDecimal:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 11, 2020	2295822	Series E	3453407	9737248	5494616	9909587
Nov 09, 2018	6754507	Series D	3545687	1515100	2226316	8295560
Sep 21, 2018	8400502	Series D	9158795	5698420	6064497	1585659

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View details of NinthDecimal's funding rounds and investors

The founders of NinthDecimal are Kevin McKenzie and Nihad Hafiz.

Here are the details of NinthDecimal's key team members:

Kevin McKenzie: Co-Founder of NinthDecimal and founder of 1 other company.
Nihad Hafiz: Co-Founder of NinthDecimal and founder of 1 other company.
Contact Info: 1 email address

View details of NinthDecimal's Founder profiles and Board Members

NinthDecimal's employee count trend

NinthDecimal has 5 employees as of Aug 26. Here is NinthDecimal's employee count trend over the years:

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Top competitors of NinthDecimal include Acxiom, EDO and TGS. Here is the list of Top 10 competitors of NinthDecimal, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Acxiom 1969, Little Rock (United States), Public	AI based marketing data management platform	-	Silver Lake, ValueAct Capital & 1 others	67/100
2nd	EDO 2014, Los Angeles (United States), Series B	Platform offering campaign analytics software	$92.4M	Shamrock Capital Advisors, WGI Group & 6 others	66/100
3rd	TGS 1981, Houston (United States), Public	Provider of GIS datasets of energy industry	$17.1M	Altor Equity Partners	65/100
4th	Funnel 2014, Stockholm (Sweden), Series C	Cloud based marketing and predictive analytics software	$131M	Fjarde AP-fonden, F-Prime Capital & 10 others	65/100
5th	TapClicks 2011, San Jose (United States), Series A	Provider of marketing operations platform with reporting, analytics, and workflow tools	$23.5M	Boathouse Capital, IVA Ventures & 2 others	64/100
6th	Catalina 1983, St. Petersburg (United States), Acquired	Provider of data-driven marketing to decode shopper behavior and maximize relationships	-	Hellman & Friedman, HarbourVest Partners & 2 others	63/100
7th	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	General Atlantic, Warburg Pincus & 3 others	62/100
8th	Omniture 1996, Orem (United States), Acquired	Web analytics and online business optimization solutions for businesses	$55.5M	HWVP, Scale Venture Partners & 13 others	62/100
9th	Bedrock Analytics 2013, San Francisco (United States), Series A	Provider of a data analytics and AI platform for CPGs	$12.2M	Cervin, Illuminate Ventures & 1 others	62/100
10th	Bombora 2014, New York City (United States), Acquired	Intent data aggregator for B2B marketers and publishers	-	Runway Growth Capital, Alpine Meridian & 4 others	62/100
66th	NinthDecimal 2003, San Francisco (United States), Series E	Mobile audience intelligence platform	$72.5M	Founders Circle Capital, Catapult & 13 others	48/100