When was Oribi founded?

Oribi was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is Oribi located?

Oribi is headquartered in Tel Aviv, Israel.

How many employees does Oribi have?

As of Apr 30, 2026, the latest employee count at Oribi is 5.

Is Oribi a funded company?

Oribi is a funded company, having raised a total of $27.9M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jun 02, 2016.

When was the latest funding round of Oribi?

Oribi's latest funding was a $***** Series B round on Feb 17, 2021, with participation from 5 investors. Its primary sector is MarketingTech. In Israel, the MarketingTech sector has seen $154M in funding in 2026 to date.

Where does Oribi rank among its competitors?

Oribi ranks 74th amongst 1061 active competitors, of which 206 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Funnel, which secured $80M in Jan, 2026.

Who are the top competitors of Oribi?

Oribi's top competitors include Foursquare, InMarket and Catalina. Among them, Funnel secured the most recent funding round in January, 2026.

Oribi - 2026 Company Profile, Team, Funding & Competitors

Company Details

Oribi provides a BI and analytics platform that enables marketers and product teams to identify user actions on the website or the product and extract user information visually. Released a private beta in Mar 2016 and claims to have over 2500 companies using the product.

Website: oribi.io
Social
Email ID: *****@oribi.io

Key Metrics

Founded Year

2015

Location

Tel Aviv, Israel

Stage

Acquired

Total Funding

$27.9M in 3 rounds

Latest Funding Round

Series B, Feb 17, 2021, $*****

Investors

Sequoia Capital & 5 more

Ranked

74^th among 1061 active competitors

Employee Count

5 as on Apr 30, 2026

Investment & Acquisitions

JanusID

Similar Companies

InMarket & 377 more

Exit Details

Acquired by Microsoft (Feb 28, 2022)

View Oribi's full profile

Oribi got acquired by Microsoft on Feb 28, 2022.

Click here to take a look at Oribi's acquisition in detail

Oribi has raised a total funding of $27.9M over 3 rounds. Its first funding round was on Jun 02, 2016. Its latest funding round was a Series B round on Feb 17, 2021 for $*****. 5 investors participated in its latest round. Oribi has 5 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Oribi:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 17, 2021	2190560	Series B	2531542	5460277	2409182	5353687
Feb 25, 2019	7245133	Series A	5889897	8464461	1348509	Sequoia Capital & 1 more
Jun 02, 2016	4799371	Series A	3785393	4928170	Sequoia Capital & 1 more	Zohar Gilon

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View details of Oribi's funding rounds and investors

The founders of Oribi is Iris Shoor.

Here are the details of Oribi's key team members:

Iris Shoor: Founder of Oribi and founder of 1 other company.

View details of Oribi's Founder profiles and Board Members

Oribi's employee count trend

Oribi has 5 employees as of Apr 26. Here is Oribi's employee count trend over the years:

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Top competitors of Oribi include Foursquare, InMarket and Catalina. Here is the list of Top 10 competitors of Oribi, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Foursquare 2009, New York City (United States), Series G	Provider of geospatial intelligence platform, places data, and developer tools	$448M	Union Square Ventures, Andreessen Horowitz ... & 23 others	73/100
2nd	InMarket 2010, Austin (United States), Series A	Provider of real-time marketing, audience, activation, measurement, and insights solutions	$1M	Multiplier Capital, North Atlantic Capital	69/100
3rd	Catalina 1983, St. Petersburg (United States), Acquired	Provider of data-driven marketing to decode shopper behavior and maximize relationships	-	Hellman & Friedman, AlpInvest Partners & 2 others	67/100
4th	data.ai 2010, San Francisco (United States), Acquired	AI based market data analysis for generating consumer insights	$157M	Greycroft, Sequoia Capital & 16 others	67/100
5th	Agillic 1999, Copenhagen (Denmark), Public	Provider of a marketing automation platform enabling personalised customer communication	$18.2M	Amadeus Capital, Bankinvest & 8 others	67/100
6th	Omniture 1996, Orem (United States), Acquired	Web analytics and online business optimization solutions for businesses	$55.5M	Scale Venture Partners, HWVP & 13 others	66/100
7th	EDO 2014, Los Angeles (United States), Series B	Platform offering campaign analytics software	$92.4M	Shamrock Capital Advisors, WGI Group & 6 others	66/100
8th	Funnel 2014, Stockholm (Sweden), Series C	Cloud based marketing and predictive analytics software	$131M	Fjarde AP-fonden, Balderton Capital & 10 others	65/100
9th	Dynata 1940, Shelton (United States), Acquired	Marketing survey tools for businesses	-	OpenView, CPP Investments & 1 others	64/100
10th	Konnecto 2013, Tel Aviv (Israel), Acquired	Cloud-based marketing intelligence solutions provider	$29M	PeakSpan Capital, MassChallenge & 12 others	62/100
74th	Oribi 2015, Tel Aviv (Israel), Acquired	Business Intelligence for Product and Marketing Teams	$27.9M	S Capital VC, TLV Partners & 4 others	47/100