When was Penny founded?

Penny was founded in 2009 and raised its 1st funding round 13 years after it was founded.

Where is Penny located?

Penny is headquartered in Vancouver, Canada. It is registered at Gilbert, Arizona.

How many employees does Penny have?

As of Jun 30, 2026, the latest employee count at Penny is 20.

Is Penny a funded company?

Penny is a funded company, having raised a total of $***** in its 1st and only funding round, a Series B round on Jun 01, 2022.

When was the latest funding round of Penny?

Penny's latest funding was a $***** Series B round on Jun 01, 2022, with participation from 3 investors.

Where does Penny rank among its competitors?

Penny ranks 8th amongst 374 active competitors, of which 36 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was UPWARD, which secured an undisclosed amount in Nov, 2025.

Who are the top competitors of Penny?

Penny's top competitors include LeadSquared, BeatRoute and SalesRabbit. Among them, UPWARD secured the most recent funding round in November, 2025.

Penny - 2026 Company Profile, Team, Funding & Competitors

Company Details

Platform offeing cloud and AI based virtual sales assistant. The platform enables members to understand field performance and trends, manage sales, and get data driven insights into marketing efficacy, content performance, field efficiency, social reach, and more. It also offers a virtual sales assistant for prospecting, social media sync, and customer management.

Website: getpenny.com
Social
Email ID: *****@pennyapp.com
Registered Address: Gilbert, Arizona

Key Metrics

Founded Year

2009

Location

Vancouver, Canada

Stage

Series B

Total Funding

$27M in 1 round

Latest Funding Round

Series B, Jun 01, 2022, $*****

Investors

PSG & 9 more

Ranked

8^th among 374 active competitors

Employee Count

20 as on Jun 30, 2026

Similar Companies

LeadSquared & 486 more

View Penny's full profile

Penny is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PENNY AI TECHNOLOGIES INC. CIN: 301127886 , United States, Active	Dec 31, 1999	-	3 (As on Dec 31, 2024)	-

Penny has raised a total funding of $27M over 1 round. Its latest funding round was a Series B round on Jun 01, 2022 for $*****. 3 investors participated in its latest round. Penny has 9 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Penny:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 01, 2022	5835321	Series B	8284144	4236949	5712700	9054752

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View details of Penny's funding rounds and investors

The founders of Penny are Chris Noble, David, Terri Lynn and Chris.

Here are the details of Penny's key team members:

Chris Noble: Co-Founder & CTO of Penny and founder of 1 other company.
Contact Info: 1 email address
David: Founder of Penny and founder of 1 other company.
Contact Info: 1 email address
Terri Lynn: Co-Founder of Penny.
Chris: Co-Founder of Penny and founder of 1 other company.

View details of Penny's Founder profiles and Board Members

Penny's employee count trend

Penny has 20 employees as of Jun 26. Here is Penny's employee count trend over the years:

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Top competitors of Penny include LeadSquared, BeatRoute and SalesRabbit. Here is the list of Top 10 competitors of Penny, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	LeadSquared 2011, Bengaluru (India), Series C	Developer of a platform providing sales, marketing, field, and service solutions	$204M	JI Company, A K Holdings LLC & 103 others	70/100
2nd	BeatRoute 2013, Gurugram (India), Seed	Provider of AI-driven platform for retail sales and distribution management	$180K	Germs Advisory, Innovius & 1 others	69/100
3rd	SalesRabbit 2012, Provo (United States), Series B	Provider of platform for field sales management and customer relationship management	$4.27M	Kickstart Seed Fund, Album VC & 2 others	64/100
4th	Handshake 2010, New York City (United States), Acquired	E-commerce platform empowering businesses to sell online, wholesale, and direct	$39M	Sozo Ventures, Emergence Capital & 9 others	56/100
5th	Skynamo 2012, Cape Town (South Africa), Series A	Field sales management software	$32.1M	Five Elms Capital, Alphawave	56/100
6th	Bizom Solutions 2008, Bengaluru (India), Funding Raised	Provider of retail intelligence platform for consumer packaged goods businesses	-	-	56/100
7th	UPWARD 2002, Tokyo (Japan), Series C	Field sales program management software	$11.1M	Mizuho Capital, DNX Ventures & 8 others	56/100
8th	Penny 2009, Vancouver (Canada), Series B	Platform offeing cloud and AI based virtual sales assistant	$27M	Rubicon Venture Capital, PSG & 8 others	53/100
9th	Map My Customers 2015, New York City (United States), Series A	Cloud based CRM software for field sales teams	$2.88M	Rubicon Venture Capital, Las Olas & 2 others	50/100
10th	Spotio 2014, Dallas (United States), Series A	Cloud-based platform offering field sales engagement software	$5.1M	Ballast Point Ventures, Lighter Capital & 1 others	49/100