Where is Rhode located?

Rhode is headquartered in Los Angeles, United States.

How many employees does Rhode have?

As of Dec 31, 2024, the latest employee count at Rhode is 40.

Is Rhode a funded company?

Rhode is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Rhode rank among its competitors?

Rhode ranks 24th amongst 908 active competitors, of which 64 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Starface World, which secured $105M in Mar, 2026.

Who are the top competitors of Rhode?

Rhode's top competitors include Goop, TULA and PROVEN. Among them, Starface World secured the most recent funding round in March, 2026.

Rhode - 2026 Company Profile, Team & Competitors

Q: Is Rhode an acquired company?

Rhode got acquired by e.l.f. Beauty on May 29, 2025.

Rhode is an acquired company based in Los Angeles (United States), founded in 2021 by Hailey Rhode Bieber. It operates as an Internet first brand offering skincare products. The company has 908 active competitors, including 64 funded and 34 that have exited. Its top competitors include companies like Goop, TULA and PROVEN.

Company Details

Internet first brand offering skincare products. The products are formulated for different skin types and are designed to nourish the skin barrier to improve the look of the skin over time.

Key Metrics

Founded Year

2021

Location

Los Angeles, United States

Stage

Acquired

Ranked

24^th among 908 active competitors

Employee Count

40 as on Dec 31, 2024

Similar Companies

Foxtale & 945 more

Exit Details

Acquired by e.l.f. Beauty (May 29, 2025)

View Rhode's full profile

Rhode is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Hrbeauty Llc CIN: 863915171 , United States, Active	Dec 31, 1999	-	40 (As on Dec 31, 2024)	-

Rhode got acquired by e.l.f. Beauty on May 29, 2025 at an acquisition amount of $1B.

Click here to take a look at Rhode's acquisition in detail

Rhode has not raised any funding rounds yet.

The founders of Rhode is Hailey Rhode Bieber.

Here are the details of Rhode's key team members:

Hailey Rhode Bieber: Founder of Rhode.

View details of Rhode's Founder profiles and Board Members

Rhode's employee count trend

Rhode has 40 employees as of Dec 24. Here is Rhode's employee count trend over the years:

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Top competitors of Rhode include Goop, TULA and PROVEN. Here is the list of Top 10 competitors of Rhode, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Goop 2008, New York City (United States), Series C	Online retailer offering multi-category products	$75M	Felix Capital, Fidelity Investments & 12 others	63/100
2nd	TULA 2014, New York City (United States), Acquired	Private label brand of skincare products for women	$12.7M	L Catterton, Cornell Venture Capital & 3 others	62/100
3rd	PROVEN 2005, San Francisco (United States), Series A	Internet first brand offering customized skin care products	$23.3M	NewH2, Y Combinator & 14 others	62/100
4th	Minimalist 2018, Jaipur (India), Acquired	Online retailer of skincare, body, hair, and lip care products	$15M	Peak XV Partners, Unilever Ventures & 2 others	61/100
5th	Starface World 2019, New York City (United States), Series A	Private label brand of pimple care stickers	$108M	Align Ventures, BBG Ventures & 10 others	60/100
6th	Youth to the People 2015, Los Angeles (United States), Acquired	Manufacturer of natural skin care products	$12M	Sandbridge Capital, Strand Equity Partners ... & 1 others	59/100
7th	Supergoop 2007, New York City (United States), Acquired	Online retailer of skincare products with sun protection factor	-	Encore Consumer Capital, TQ Ventures & 7 others	56/100
8th	Tatcha 2009, San Francisco (United States), Acquired	Internet first brand offering natural skincare products	$21.3M	Castanea Partners, Fifth Down Capital & 3 others	56/100
9th	Topicals 2019, Santa Monica (United States), Series A	Manufacturer of skin care products	$25M	CAVU Consumer Partners, Lerer Hippeau & 10 others	54/100
10th	YSE Beauty 2023, Los Angeles (United States), Series A	Internet first brand offering skin care products on a subscription basis	$15M	Silas Capital, L Catterton & 2 others	54/100
24th	Rhode 2021, Los Angeles (United States), Acquired	Internet first brand offering skincare products	-	-	43/100