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Showpad - About the company

Showpad is an acquired company based in San Francisco (United States), founded in 2011 by Louis Jonckheere, Peter Minne and Michiel Denis. It operates as a Provider of a sales enablement operating system unifying content and readiness. Showpad has raised $180M in funding from investors like Insight Partners, Dawn Capital and Hummingbird Ventures, with last known valuation of $*****. The company has 238 active competitors, including 31 funded and 8 that have exited. Its top competitors include companies like Seismic, Highspot and Allego.

Company Details

Provider of a sales enablement operating system unifying content and readiness. The platform centralizes and personalizes sales materials, ensuring consistent messaging across teams. It also offers tools for sales readiness, buyer engagement, and data-driven insights. The system integrates with existing workflows, enhancing sales team effectiveness and customer interactions.
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Key Metrics
Founded Year
2011
Location
San Francisco, United States
Stage
Acquired
Total Funding
$180M in 7 rounds
Latest Funding Round
Last Known Valuation
$***** as on Dec 31, 2018
Ranked
Employee Count
471 as on Aug 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Vector Capital (Aug 27, 2025)

Showpad's acquisition details

Showpad got acquired by Vector Capital on Aug 27, 2025.
Click here to take a look at Showpad's acquisition in detail
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Showpad's funding and investors

Showpad has raised a total funding of $180M over 7 rounds. Its first funding round was on Mar 28, 2013. Its latest funding round was a Series D round on Jun 25, 2019 for $*****. 4 investors participated in its latest round. Showpad has 6 institutional investors.

Here is the list of recent funding rounds of Showpad:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jun 25, 2019
3438190
Series D
7279744
3842879
2688546
6120007
Jun 25, 2019
2570743
Conventional Debt
6451576
3105569
4228809
Jun 01, 2018
1561800
Series C
7099547
7529212
2390859
3539468
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Showpad's founders and board of directors

Founder? Claim Profile
The founders of Showpad are Louis Jonckheere, Peter Minne and Michiel Denis.
Here are the details of Showpad's key team members:

Showpad's employee count trend

Showpad has 471 employees as of Aug 26. Here is Showpad's employee count trend over the years:
Employee count trend for Showpad
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Showpad's Competitors and alternates

Top competitors of Showpad include Seismic, Highspot and Allego. Here is the list of Top 10 competitors of Showpad, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Seismic
Seismic
2010, San Diego (United States), Series G
Provider of an AI-powered platform for sales and marketing enablement
$440M
77/100
2nd
Logo for Highspot
Highspot
2012, Seattle (United States), Series F
Provider of a sales engagement platform
$654M
73/100
3rd
Logo for Showpad
Showpad
2011, San Francisco (United States), Acquired
Provider of a sales enablement operating system unifying content and readiness
$180M
63/100
4th
Logo for Allego
Allego
2013, Needham (United States), Series A
Developer of software for sales content management and employee training
$7.5M
65/100
5th
Logo for Rox
Rox
2024, San Francisco (United States), Series A
AI powered virtual sales assistant
$50M
62/100
6th
Logo for Mindtickle
Mindtickle
2012, San Francisco (United States), Series E
Provider of an AI powered platform for sales and revenue enablement
$281M
60/100
7th
Logo for Skilljar
Skilljar
2013, Seattle (United States), Acquired
Cloud based customer onboarding and training platform
$53.1M
58/100
8th
Logo for Amplemarket
Amplemarket
2014, San Francisco (United States), Series A
Developer of artificial intelligence software for sales engagement and prospecting
$12M
53/100
9th
Logo for GTM Buddy
GTM Buddy
2020, Hyderabad (India), Series A
AI powered sales enablement software for sales reps
$10M
49/100
10th
Logo for Augment AI
Augment AI
2021, Seattle (United States), Seed
Provider of AI-powered sales tools for improved deal flow and stakeholder alignment
$3.45M
49/100
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Showpad's Investments and acquisitions

Showpad has made 1 investments in companies including Raito. Showpad has also acquired 5 companies including Voicefox and LearnCore.
Here is the list of investments & acquisitions:lockFilter this list
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Oct 18, 2022
Investments
2021
Brussels (Belgium)
Nov 14, 2018
Acquisition
2016
Jun 05, 2018
Acquisition
2010
Chicago (United States)
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See all acquisitions by Showpad

Reports related to Showpad

Here is the latest report on Showpad's sector:

News related to Showpad

lockFilter this list
•
Showpad Reveals New AI Capabilities For Sales & Marketing TeamsDemand Gen Report•Jun 28, 2023•Showpad
•
Affinity Appoints Two Key Executives from Robinhood and ShowpadBusiness Wire India•Jul 01, 2022•Serif, Showpad, Robinhood, Affinity and 1 other
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