When was Showpad founded?

Showpad was founded in 2011 and raised its 1st funding round 2 years after it was founded.

Where is Showpad located?

Showpad is headquartered in San Francisco, United States.

How many employees does Showpad have?

As of Jul 31, 2026, the latest employee count at Showpad is 457.

Is Showpad a funded company?

Showpad is a funded company, having raised a total of $180M across 7 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Mar 28, 2013.

When was the latest funding round of Showpad?

Showpad's latest funding was a $***** Series D round on Jun 25, 2019, with participation from 4 investors. Its primary sector is Sales Force Automation. In United States, the Sales Force Automation sector has seen $614M in funding in 2026 to date.

Where does Showpad rank among its competitors?

Showpad ranks 3rd amongst 238 active competitors, of which 31 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Rox, which secured an undisclosed amount in Mar, 2026.

Who are the top competitors of Showpad?

Showpad's top competitors include Seismic, Highspot and Allego. Among them, Rox secured the most recent funding round in March, 2026.

Showpad - 2026 Company Profile, Team, Funding & Competitors

Showpad is an acquired company based in San Francisco (United States), founded in 2011 by Louis Jonckheere, Peter Minne and Michiel Denis. It operates as a Provider of a sales enablement operating system unifying content and readiness. Showpad has raised $180M in funding from investors like Insight Partners, Dawn Capital and Hummingbird Ventures. The company has 238 active competitors, including 31 funded and 8 that have exited. Its top competitors include companies like Seismic, Highspot and Allego.

Company Details

Provider of a sales enablement operating system unifying content and readiness. The platform centralizes and personalizes sales materials, ensuring consistent messaging across teams. It also offers tools for sales readiness, buyer engagement, and data-driven insights. The system integrates with existing workflows, enhancing sales team effectiveness and customer interactions.

Website: showpad.com
Social

Key Metrics

Founded Year

2011

Location

San Francisco, United States

Stage

Acquired

Total Funding

$180M in 7 rounds

Latest Funding Round

Series D, Jun 25, 2019, $*****

Investors

Insight Partners & 5 more

Ranked

3^rd among 238 active competitors

Employee Count

457 as on Jul 31, 2026

Investment & Acquisitions

Raito & 5 more

Similar Companies

Seismic & 233 more

Exit Details

Acquired by Vector Capital (Aug 27, 2025)

View Showpad's full profile

Showpad is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SHOWPAD, INC. CIN: 331227888 , United States, Active	Apr 03, 2013	-	114 (As on Dec 31, 2024)	-
SHOWPAD, INC. CIN: 738437 , United States, Active	Jan 26, 2023	-	-	-

Showpad got acquired by Vector Capital on Aug 27, 2025.

Click here to take a look at Showpad's acquisition in detail

Showpad has raised a total funding of $180M over 7 rounds. Its first funding round was on Mar 28, 2013. Its latest funding round was a Series D round on Jun 25, 2019 for $*****. 4 investors participated in its latest round. Showpad has 6 institutional investors.

Here is the list of recent funding rounds of Showpad:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 25, 2019	7642771	Series D	2771552	3571329	3138917	4575628
Jun 25, 2019	7314576	Conventional Debt	5535368	6457159	2184536	SVB
Jun 01, 2018	9584462	Series C	4549165	2887743	1754671	6275597

Access funding benchmarks and valuations. Sign up today!

View details of Showpad's funding rounds and investors

The founders of Showpad are Louis Jonckheere, Peter Minne and Michiel Denis.

Here are the details of Showpad's key team members:

Louis Jonckheere: Co-Founder & CSO of Showpad and founder of 2 other companies, Wintercircus and In The Pocket. They are also an angel investor in 19 startups.
Peter Minne: Co-Founder & CTO of Showpad and founder of 1 other company. They are also an angel investor in 1 startup.
Contact Info: 1 email address
Michiel Denis: Sr. Manager, Growth of Showpad.

View details of Showpad's Founder profiles and Board Members

Showpad's employee count trend

Showpad has 457 employees as of Jul 26. Here is Showpad's employee count trend over the years:

Uncover Showpad's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Showpad include Seismic, Highspot and Allego. Here is the list of Top 10 competitors of Showpad, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Seismic 2010, San Diego (United States), Series G	Provider of an AI-powered platform for sales and marketing enablement	$440M	Permira, T. Rowe Price & 10 others	77/100
2nd	Highspot 2012, Seattle (United States), Series F	Provider of a sales engagement platform	$654M	OpenView, Shasta Ventures & 14 others	73/100
3rd	Showpad 2011, San Francisco (United States), Acquired	Provider of a sales enablement operating system unifying content and readiness	$180M	Dawn Capital, Hummingbird Ventures & 4 others	69/100
4th	Allego 2013, Needham (United States), Series A	Developer of software for sales content management and employee training	$7.5M	General Catalyst, Summit Partners & 1 others	65/100
5th	Rox 2024, San Francisco (United States), Series A	AI powered virtual sales assistant	$50M	General Catalyst, Sequoia Capital & 6 others	62/100
6th	Mindtickle 2012, San Francisco (United States), Series E	Provider of an AI powered platform for sales and revenue enablement	$281M	SoftBank Vision Fund, Canaan & 7 others	60/100
7th	Skilljar 2013, Seattle (United States), Acquired	Cloud based customer onboarding and training platform	$53.1M	Shasta Ventures, Insight Partners & 5 others	58/100
8th	Amplemarket 2014, San Francisco (United States), Series A	Developer of artificial intelligence software for sales engagement and prospecting	$12M	Comcast Ventures, Armilar Venture Partners ... & 6 others	53/100
9th	GTM Buddy 2020, Hyderabad (India), Series A	AI powered sales enablement software for sales reps	$10M	Archerman Capital, Leo Capital & 8 others	49/100
10th	Augment AI 2021, Seattle (United States), Seed	Provider of AI-powered sales tools for improved deal flow and stakeholder alignment	$3.45M	JAZZ Venture Partners, Flying Fish Ventures ... & 2 others	49/100

Get insights and benchmarks for competitors of 2M+ companies! Sign up today!

Looking for more details on Showpad's competitors? Click here to see the top ones

Showpad has made 1 investments in companies including Raito. Showpad has also acquired 5 companies including Voicefox and LearnCore.

Here is the list of investments & acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Oct 18, 2022	Investments	Raito	2021	Brussels (Belgium)
Nov 14, 2018	Acquisition	Voicefox	2016	London (United Kingdom)
Jun 05, 2018	Acquisition	LearnCore	2010	Chicago (United States)