Showpad - About the company
Showpad is an acquired company based in San Francisco (United States), founded in 2011 by Louis Jonckheere and Peter Minne. It operates as a Provider of a sales enablement operating system unifying content and readiness. Showpad has raised $180M in funding from investors like Insight Partners, Dawn Capital and Hummingbird Ventures. The company has 206 active competitors, including 29 funded and 7 that have exited. Its top competitors include companies like Seismic, Skilljar and Highspot.
Company Details
Provider of a sales enablement operating system unifying content and readiness. The platform centralizes and personalizes sales materials, ensuring consistent messaging across teams. It also offers tools for sales readiness, buyer engagement, and data-driven insights. The system integrates with existing workflows, enhancing sales team effectiveness and customer interactions.
- Website
- showpad.com
Key Metrics
Founded Year
2011
Location
San Francisco, United States
Stage
Acquired
Total Funding
$180M in 7 rounds
Latest Funding Round
Investors
Ranked
2nd among 206 active competitors
Employee Count
504 as on Mar 31, 2026
Exit Details
Acquired by Vector Capital (Aug 27, 2025)
Legal entities associated with Showpad
Showpad is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
SHOWPAD, INC. CIN: 331227888 , United States, Active | Apr 03, 2013 | - | 114 (As on Dec 31, 2024) | - |
SHOWPAD, INC. CIN: 738437 , United States, Active | Jan 26, 2023 | - | - | - |
Showpad's acquisition details
Showpad got acquired by Vector Capital on Aug 27, 2025.
Click here to take a look at Showpad's acquisition in detail
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Showpad's funding and investors
Showpad has raised a total funding of $180M over 7 rounds. Its first funding round was on Mar 28, 2013. Its latest funding round was a Series D round on Jun 25, 2019 for $*****. 4 investors participated in its latest round. Showpad has 6 institutional investors.
Here is the list of recent funding rounds of Showpad:
Filter this list
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jun 25, 2019 | 6201078 | Series D | 1618786 | 6029849 | 4782689 | 5139868 |
Jun 25, 2019 | 6768555 | Conventional Debt | 3500007 | 1521039 | 5537437 | |
Jun 01, 2018 | 7430599 | Series C | 1544959 | 7208689 | 5034828 | 8397011 |
View details of Showpad's funding rounds and investors
Showpad's founders and board of directors
Founder? Claim ProfileThe founders of Showpad are Louis Jonckheere and Peter Minne.
Here are the details of Showpad's key team members:
- Louis Jonckheere: Co-Founder & CSO of Showpad and founder of 2 other companies, Wintercircus and In The Pocket. They are also an angel investor in 17 startups.
- Peter Minne: Co-Founder & CTO of Showpad and founder of 1 other company. They are also an angel investor in 1 startup.Contact Info: 1 email address
View details of Showpad's Founder profiles and Board Members
Showpad's employee count trend
Showpad has 504 employees as of Mar 26. Here is Showpad's employee count trend over the years:
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Showpad's Competitors and alternates
Top competitors of Showpad include Seismic, Skilljar and Highspot. Here is the list of Top 10 competitors of Showpad, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Seismic 2010, San Diego (United States), Series G | Provider of an AI-powered platform for sales and marketing enablement | $440M | 77/100 | |
2nd | Showpad 2011, San Francisco (United States), Acquired | Provider of a sales enablement operating system unifying content and readiness | $180M | 73/100 | |
3rd | Skilljar 2013, Seattle (United States), Acquired | Cloud based customer onboarding and training platform | $53.1M | 73/100 | |
4th | Highspot 2012, Seattle (United States), Series F | Provider of a sales engagement platform | $654M | 71/100 | |
5th | Mindtickle 2012, San Francisco (United States), Series E | Provider of an AI powered platform for sales and revenue enablement | $281M | 68/100 | |
6th | Amplemarket 2014, San Francisco (United States), Series A | Provider of an AI sales copilot platform for sales teams | $12M | 52/100 | |
7th | AI powered sales enablement platform for enterprises | $33M | 52/100 | ||
8th | Trainn 2020, Mountain View (United States), Acquired | Providing platform for user onboarding through video tutorials | $700K | 50/100 | |
9th | AI powered sales enablement software for sales reps | $10M | 49/100 | ||
10th | Technical Documentation tool | - | 48/100 |
Looking for more details on Showpad's competitors? Click here to see the top ones
Showpad's Investments and acquisitions
Showpad has made 1 investments in companies including Raito. Showpad has also acquired 5 companies including Voicefox and LearnCore.Here is the list of investments & acquisitions:
Filter this list
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Oct 18, 2022 | Investments | 2021 | Brussels (Belgium) | |
Nov 14, 2018 | Acquisition | 2016 | London (United Kingdom) | |
Jun 05, 2018 | Acquisition | 2010 | Chicago (United States) |
See all acquisitions by Showpad
News related to Showpad
Media has covered Showpad for 1 event in last 1 year.
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Showpad And Bigtincan Merge Under Vector Capital To Lead AI Sales TechStartup Rise EU•Aug 27, 2025•Showpad, Vector Capital, Bigtincan
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GF Piping Systems pilots AI integration to support customer successCision•Jan 23, 2025•Showpad, Microsoft
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New Syndicate One fund joins Belgium’s small-but-punchy tech ecosystemTechCrunch+•Dec 13, 2024•Syndicate One, Collibra, Deliverect, DataCamp and 7 others
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Showpad Reveals New AI Capabilities For Sales & Marketing TeamsDemand Gen Report•Jun 28, 2023•Showpad
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Aikido Security raises €2 million to help developers up software defensesTech.eu•Jan 19, 2023•Aikido, Showpad, Besox, Lighthouse
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Affinity Appoints Two Key Executives from Robinhood and ShowpadBusiness Wire India•Jul 01, 2022•Serif, Showpad, Robinhood, Affinity and 1 other
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