When was Affinity founded?

Affinity was founded in 2015 and raised its 1st funding round 2 years after it was founded.

Where is Affinity located?

Affinity is headquartered in Redwood City, United States. It is registered at Milwaukee, Wisconsin.

How many employees does Affinity have?

As of Aug 31, 2026, the latest employee count at Affinity is 323.

Is Affinity a funded company?

Affinity is a funded company, having raised a total of $120M across 3 funding rounds to date. The company's 1st funding round was a $***** Series B round, raised on May 18, 2017.

How much is Affinity worth?

The latest valuation of Affinity is $***** as of Sep 16, 2025. This marks a decline of 66% from its peak valuation of $620M in Sep, 2021. This marks a decline of 66% from its peak valuation of $620M in Sep, 2021.

When was the latest funding round of Affinity?

Affinity's latest funding was a $***** Series C round on Sep 09, 2021, with participation from 8 investors. Its primary sector is Sales Force Automation. In United States, the Sales Force Automation sector has seen $865M in funding in 2026 to date.

Where does Affinity rank among its competitors?

Affinity ranks 10th amongst 535 active competitors, of which 53 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Clay, which secured $115M in Sep, 2026.

Who are the top competitors of Affinity?

Affinity's top competitors include ZoomInfo, Apollo and 6sense. Among them, Clay secured the most recent funding round in September, 2026.

Affinity - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of relationship intelligence platform to enterprises. The platform enables members to find and drive deals with relationship intelligence based on the team network and activities. It allows members to engage with customers and see the history of every engagement with a contact. Its product work on an analytics application to collect email calendar streams of employees and provides insights into their relationship network.

Website: www.affinity.co/
Social
Part Of
Registered Address: Milwaukee, Wisconsin

Key Metrics

Founded Year

2015

Location

Redwood City, United States

Stage

Series C

Total Funding

$120M in 3 rounds

Latest Funding Round

Series C, Sep 09, 2021, $*****

Post Money Valuation

$***** as on Sep 16, 2025

Investors

Menlo Ventures & 25 more

Ranked

10^th among 535 active competitors

Employee Count

323 as on Aug 31, 2026

Investment & Acquisitions

Eon & 1 more

Similar Companies

Common Room & 356 more

View Affinity's full profile

Affinity is associated with 6 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DP-Dock GmbH CIN: HRB151159 , Germany, Active	Nov 03, 2021	-	2 (As on Dec 31, 2023)
DP Data Protection Services UK Limited CIN: X1517_HRB22763KI , Germany, Active	Feb 17, 2021	-	-
PROJECT AFFINITY, INC. CIN: 5634266 , United States, Active	Nov 05, 2014	-	-	-
DP DATA PROTECTION SERVICES UK LIMITED CIN: 12963306 , United Kingdom, Active	Oct 19, 2020	-	1 (As on Dec 31, 2023)
AFFINITY, INC. CIN: 352212914 , United States, Active	Dec 31, 1999	-	24 (As on Dec 31, 2024)	-
Project Affinity, Inc. CIN: 472315002 , United States, Active	Nov 04, 2014	-	151 (As on Dec 31, 2024)	-

Affinity has raised a total funding of $120M over 3 rounds. Its first funding round was on May 18, 2017. Its latest funding round was a Series C round on Sep 09, 2021 for $*****. 8 investors participated in its latest round. Affinity has 23 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Affinity:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 09, 2021	9341843	Series C	8582789	1126055	7463303	9245524
Feb 13, 2019	7101024	Series B	7027219	5761418	8343014	MassMutual Ventures & 2 more
May 18, 2017	6346862	Series B	7293986	4388349	8VC	Sway Ventures & 4 more

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View details of Affinity's funding rounds and investors

The founders of Affinity are Shubham Goel and Ray Zhou.

Here are the details of Affinity's key team members:

Shubham Goel: Co-Founder of Affinity and founder of 2 other companies, Shubham Goel - Co-Founder and Credgenics. They are also an angel investor in 3 startups.
Ray Zhou: Co-Founder of Affinity. They are also an angel investor in 1 startup.

View details of Affinity's Founder profiles and Board Members

Affinity's employee count trend

Affinity has 323 employees as of Aug 26. Here is Affinity's employee count trend over the years:

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Top competitors of Affinity include ZoomInfo, Apollo and 6sense. Here is the list of Top 10 competitors of Affinity, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	ZoomInfo 2000, Vancouver (United States), Public	Contact database platform for businesses	$32M	TA Associates, Vulcan Capital & 9 others	77/100
2nd	Apollo 2015, San Francisco (United States), Series D	Provider of AI-driven B2B sales intelligence and engagement platform	$250M	Nexus Venture Partners, Tribe Capital & 24 others	75/100
3rd	6sense 2013, San Francisco (United States), Series E	AI based account-based marketing platform	$426M	Salesforce Ventures, Sapphire Ventures & 29 others	73/100
4th	Clay 2017, New York (United States), Series D	AI and cloud based lead management and contact dataset provider	$325M	Meritech, CapitalG & 21 others	72/100
5th	Cognism 2016, London (United Kingdom), Series C	Platform offering lead generation software	$130M	AXA Venture Partners, Blue Cloud Ventures ... & 37 others	70/100
6th	Common Room 2020, Seattle (United States), Acquired	Provider of software unifying customer data and buyer intent signals	$52.9M	Index Ventures, Greylock Partners & 6 others	69/100
7th	Actively 2021, New York City (United States), Series B	Developer of artificial intelligence agents for managing revenue account workflows	$68M	TCV, First Harmonic & 5 others	65/100
8th	GobbleCube 2022, Gurugram (India), Series A	Platform offering AI-driven revenue monitoring and analytics for consumer brands	$20.4M	Info Edge Ventures, Kae Capital & 5 others	64/100
9th	Pocus 2021, San Francisco (United States), Acquired	Platform offering software for lead intelligence	$43.1M	Coatue, First Round Capital & 13 others	62/100
10th	Affinity 2015, Redwood City (United States), Series C	Provider of relationship intelligence platform to enterprises	$120M	Western Technology Investment, Advance Venture Partners ... & 24 others	62/100