When was Affinity founded?

Affinity was founded in 2015 and raised its 1st funding round 2 years after it was founded.

Where is Affinity located?

Affinity is headquartered in Redwood City, United States. It is registered at Milwaukee, Wisconsin.

How many employees does Affinity have?

As of Mar 31, 2026, the latest employee count at Affinity is 324.

Is Affinity a funded company?

Affinity is a funded company, having raised a total of $120M across 3 funding rounds to date. The company's 1st funding round was a $***** Series B round, raised on May 18, 2017.

How much is Affinity worth?

The latest valuation of Affinity is $***** as of Sep 09, 2021.

When was the latest funding round of Affinity?

Affinity's latest funding was a $***** Series C round on Sep 09, 2021, with participation from 8 investors.

Where does Affinity rank among its competitors?

Affinity ranks 7th amongst 171 active competitors, of which 34 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Propensity, which secured an undisclosed amount in Sep, 2025.

Who are the top competitors of Affinity?

Affinity's top competitors include ZoomInfo, Apollo and 6sense. Among them, Propensity secured the most recent funding round in September, 2025.

Affinity - 2026 Company Profile, Team, Funding & Competitors

Affinity is a series C company based in Redwood City (United States), founded in 2015 by Shubham Goel and Ray Zhou. It operates as a Provider of relationship intelligence platform to enterprises. Affinity has raised $120M in funding from investors like Menlo Ventures, 8VC and Sway Ventures, with a current valuation of $*****. The company has 171 active competitors, including 34 funded and 17 that have exited. Its top competitors include companies like ZoomInfo, Apollo and 6sense.

Company Details

Provider of relationship intelligence platform to enterprises. The platform enables members to find and drive deals with relationship intelligence based on the team network and activities. It allows members to engage with customers and see the history of every engagement with a contact. Its product work on an analytics application to collect email calendar streams of employees and provides insights into their relationship network.

Website: www.affinity.co/
Social
Part Of
Registered Address: Milwaukee, Wisconsin

Key Metrics

Founded Year

2015

Location

Redwood City, United States

Stage

Series C

Total Funding

$120M in 3 rounds

Latest Funding Round

Series C, Sep 09, 2021, $*****

Post Money Valuation

$***** as on Sep 09, 2021

Investors

Menlo Ventures & 25 more

Ranked

7^th among 171 active competitors

Employee Count

324 as on Mar 31, 2026

Investment & Acquisitions

Eon & 1 more

Similar Companies

Introhive & 126 more

View Affinity's full profile

Affinity is associated with 6 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
AFFINITY, INC. CIN: 352212914 , United States, Active	Dec 31, 1999	-	24 (As on Dec 31, 2024)	-
DP Data Protection Services UK Limited CIN: X1517_HRB22763KI , Germany, Active	Feb 17, 2021	-	-
DP-Dock GmbH CIN: HRB151159 , Germany, Active	Nov 03, 2021	-	2 (As on Dec 31, 2023)
PROJECT AFFINITY, INC. CIN: 5634266 , United States, Active	Nov 05, 2014	-	-	-
DP DATA PROTECTION SERVICES UK LIMITED CIN: 12963306 , United Kingdom, Active	Oct 19, 2020	-	1 (As on Dec 31, 2023)
Project Affinity, Inc. CIN: 472315002 , United States, Active	Nov 04, 2014	-	151 (As on Dec 31, 2024)	-

Affinity has raised a total funding of $120M over 3 rounds. Its first funding round was on May 18, 2017. Its latest funding round was a Series C round on Sep 09, 2021 for $*****. 8 investors participated in its latest round. Affinity has 23 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Affinity:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 09, 2021	3684341	Series C	9368452	3078083	6235316	5929440
Feb 13, 2019	9012284	Series B	1080301	5471008	8176450	MassMutual Ventures & 2 more
May 18, 2017	3578327	Series B	6025126	5606317	8VC	Sway Ventures & 4 more

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View details of Affinity's funding rounds and investors

The founders of Affinity are Shubham Goel and Ray Zhou.

Here are the details of Affinity's key team members:

Shubham Goel: Co-Founder of Affinity and founder of 1 other company. They are also an angel investor in 3 startups.
Contact Info: 1 email address
Ray Zhou: Co-Founder of Affinity. They are also an angel investor in 1 startup.

View details of Affinity's Founder profiles and Board Members

Affinity's employee count trend

Affinity has 324 employees as of Mar 26. Here is Affinity's employee count trend over the years:

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Top competitors of Affinity include ZoomInfo, Apollo and 6sense. Here is the list of Top 10 competitors of Affinity, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	ZoomInfo 2000, Vancouver (United States), Public	Contact database platform for businesses	$32M	Venrock, Ascent Venture Partners & 7 others	79/100
2nd	Apollo 2015, San Francisco (United States), Series D	Provider of AI-driven B2B sales intelligence and engagement platform	$250M	Bain Capital Ventures, Sequoia Capital & 24 others	77/100
3rd	6sense 2013, San Francisco (United States), Series E	AI based account-based marketing platform	$426M	Salesforce Ventures, Sapphire Ventures & 27 others	71/100
4th	Clay 2017, New York (United States), Series C	AI and cloud based lead management and contact dataset provider	$210M	Meritech, CapitalG & 13 others	70/100
5th	Cognism 2016, London (United Kingdom), Series C	Platform offering lead generation software	$130M	AXA Venture Partners, Blue Cloud Ventures ... & 37 others	70/100
6th	Pocus 2021, San Francisco (United States), Acquired	Platform offering software for lead intelligence	$43.1M	Coatue, Reform Ventures & 13 others	63/100
7th	Affinity 2015, Redwood City (United States), Series C	Provider of relationship intelligence platform to enterprises	$120M	Menlo Ventures, MassMutual Ventures & 24 others	63/100
8th	Clearbit 2014, San Francisco (United States), Acquired	B2B data solutions for lead generation, enrichment, and intent identification	$2M	Cross Creek, BoxGroup & 12 others	60/100
9th	Introhive 2011, Fredericton Junction (Canada), Series C	Provider of the relationship management platform	$132M	Salesforce Ventures, PSG & 14 others	58/100
10th	Propensity 2017, Exeter (United States), Seed	Platform offering lead intelligence solutions	$2.02M	2048 Ventures, Millworks Fund & 8 others	56/100