Visual Website Optimizer - About the company
Visual Website Optimizer is an unfunded company based in Delhi (India), founded in 2010 by Paras Chopra. It operates as an A/B and Split Testing Software. Visual Website Optimizer has not raised any funding yet. The company has 1826 active competitors, including 133 funded and 97 that have exited. Its top competitors include companies like Genesys, Zendesk and Pendo.
Company Details
Visual Website Optimizer is a tool for marketing professionals to increase sales, signups, downloads and conversions by using A/B, split and multivariate testing. Users can create website versions in a visual designer and specify what goals they want to optimize the website for. The tool offers features such as A/B testing, behavioral targeting, heatmaps, usability testing, etc. Developed by Wingify. Currently used by 3,700 brands in 75 countries, including Microsoft, GE, and Rackspace. Launched a new A/B testing platform in June 2014 for people without coding experience. Offers a library of more than 300 testing suggestions called the “Idea Factory” and then generates real-time reports about what features are working on their sites or apps. Bootstrapped to $7M revenue in 2013.
- Website
- vwo.com
- Social
- Registered Address
- Office No. 703, 7th Floor KLJ North Tower, Plot No. B-5, Netaji Subhash Place, Pitampura, Shakur Pur I Block, North West Delhi, Delhi, Delhi, India, 110034
Key Metrics
Founded Year
2010
Location
Delhi, India
Stage
Unfunded
Ranked
46th among 1826 active competitors
Employee Count
424 as on May 31, 2025
Legal entities associated with Visual Website Optimizer
Visual Website Optimizer is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
WINGIFY SOFTWARE PRIVATE LIMITED CIN: U72200DL2010PTC203248 , India, Active | May 27, 2010 | ₹100 - ₹500 Cr (As on Mar 31, 2025) | 425 (As on Mar 01, 2026) | |
WINGIFY SOFTWARE PRIVATE LIMITED CIN: U72200DL2010PTC203248 , Vanuatu, Active | May 27, 2010 | ₹100 - ₹500 Cr (As on Mar 31, 2025) | 424 (As on Aug 31, 2025) | - |
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Visual Website Optimizer's funding and investors
Visual Website Optimizer has not raised any funding rounds yet.
Visual Website Optimizer's founders and board of directors
Founder? Claim ProfileThe founders of Visual Website Optimizer is Paras Chopra.
Here are the details of Visual Website Optimizer's key team members:
- Paras Chopra: Founder & CEO of Visual Website Optimizer.
View details of Visual Website Optimizer's Founder profiles and Board Members
Visual Website Optimizer's employee count trend
Visual Website Optimizer has 424 employees as of May 25. The total employee count is 9.0% more than what it was in May 24. Here is Visual Website Optimizer's employee count trend over the years:
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Visual Website Optimizer's Competitors and alternates
Top competitors of Visual Website Optimizer include Genesys, Zendesk and Pendo. Here is the list of Top 10 competitors of Visual Website Optimizer, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Genesys 1990, Menlo Park (United States), Acquired | Provider of cloud-based platform for customer experience and workforce engagement | $3B | 80/100 | |
2nd |  Zendesk 2007, San Francisco (United States), Acquired | Cloud based customer service and engagement platform for businesses | $89.1M | 79/100 | |
3rd | Pendo 2013, Raleigh (United States), Series F | Provider of a platform for product experience and analytics management | $468M | 78/100 | |
4th | Provider of cloud-based communication platform offering AI-powered customer engagement solutions | $97.7M | 77/100 | ||
5th | Qualtrics 2002, Provo (United States), Acquired | Provider of experience management software facilitating customer, employee, and market research | $400M | 76/100 | |
6th | SimilarWeb 2007, New York City (United States), Public | Provider of digital data intelligence solutions for market and sales analysis | $240M | 75/100 | |
7th | Provider of software products for digital experience management | $150M | 71/100 | ||
8th |  Fullstory 2014, Atlanta (United States), Series D | Provider of behavioral data analytics platform with AI-driven insights and automations | $196M | 71/100 | |
9th |  Statsig 2021, Kirkland (United States), Acquired | Cloud based AB testing and feature management platform | $153M | 71/100 | |
10th | Contentsquare 2012, Paris (France), Series F | Provider of digital experience analytics software for monitoring user behavior | $1.21B | 71/100 | |
46th | Visual Website Optimizer 2010, Delhi (India), Unfunded | A/B and Split Testing Software | - | - | 51/100 |
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Visual Website Optimizer's Investments and acquisitions
Visual Website Optimizer has made no investments or acquisitions yet.
Reports related to Visual Website Optimizer
Here is the latest report on Visual Website Optimizer's sector:
News related to Visual Website Optimizer
Filter this listMedia has covered Visual Website Optimizer for 1 event in last 1 year.
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Wingify's VWO and AB Tasty merge to build a $100M+ digital experience platformMoneycontrol•Jan 20, 2026•AB Tasty, Visual Website Optimizer, Wingify, Everstone Capital and 1 other
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Monetate acquires Respect sites to offer personalization and native tests of APOSBusiness Wire•Jul 01, 2025•Monetate, Visual Website Optimizer
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VMO and Yahoo DSP Partner to Extend CTV Campaigns to DOOHAdNews•Mar 26, 2025•Visual Website Optimizer, Yahoo
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LS Digital introduces DataQuark to drive AI-led business transformationAdgully•Mar 04, 2025•LS Digital, Langoor, F1 Studioz, Social Panga and 3 others
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VWO and Cloud Ace Collaborate to Offer Digital Transformation SolutionsInvestor Daily•Feb 19, 2025•Cloud-Ace, Visual Website Optimizer
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Dentsu's Sokrati partners with VWO to enhance digital experience for brandsBestMediaInfo•Nov 04, 2024•Sokrati, Visual Website Optimizer
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Tatvic Analytics Partners with VWO to Deliver Advanced A/B Testing and PersonalizationBusinessFortNight•Jun 15, 2023•Tatvic, Visual Website Optimizer
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