When was ThriveCo founded?

ThriveCo was founded in 2018 and raised its 1st funding round 1 year after it was founded.

Where is ThriveCo located?

ThriveCo is headquartered in Bengaluru, India. It is registered at NO: 5-B, 2ND FLOOR,10TH CROSS RMV EXTENSION, SADASHIVNAGAR, Bangalore, BENGALURU, Karnataka, India, 560080.

Who is the current CEO of ThriveCo?

Vivek Singh of ThriveCo. They have also founded 1 company.

Which legal entities is ThriveCo associated with?

ThriveCo is associated with ANVEYA LIVING PRIVATE LIMITED.

How many employees does ThriveCo have?

As of May 31, 2025, ThriveCo has 83 employees, reflecting a 11% year-over-year decline in headcount.

Is ThriveCo a funded company?

ThriveCo is a funded company, having raised a total of $1.46M across 4 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Oct 09, 2019.

How much is ThriveCo worth?

The latest valuation of ThriveCo is $***** as of Dec 16, 2021.

When was the latest funding round of ThriveCo?

ThriveCo's latest funding was a $***** Seed round on Jun 21, 2024, with participation from 0 investor. Its primary sector is Beauty & Personal Care Products. In India, the Beauty & Personal Care Products sector has seen $156M in funding in 2026 to date.

What is the annual revenue of ThriveCo?

Annual revenue of ThriveCo is between ₹50 Cr and ₹100 Cr as on Mar 31, 2025

Where does ThriveCo rank among its competitors?

ThriveCo ranks 99th amongst 575 active competitors, of which 36 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Innovist, which secured $5.7M in Apr, 2025.

Who are the top competitors of ThriveCo?

ThriveCo's top competitors include Innovist, Pilgrim and mCaffeine. Among them, Innovist secured the most recent funding round in April, 2025.

ThriveCo - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Online brand offering multicategory beauty products

Website: www.thriveco.in/
Social
Email ID: *****@thriveco.in
Phone Number: +91 **********
Part Of
Registered Address: NO: 5-B, 2ND FLOOR,10TH CROSS RMV EXTENSION, SADASHIVNAGAR, Bangalore, BENGALURU, Karnataka, India, 560080

Key Metrics

Founded Year

2018

Location

Bengaluru, India

Stage

Seed

Total Funding

$1.46M in 4 rounds

Latest Funding Round

Seed, Jun 21, 2024, $*****

Post Money Valuation

$***** as on Dec 16, 2021

Investors

Rukam Capital & 38 more

Ranked

99^th among 575 active competitors

Annual Revenue

₹50 - ₹100 Cr as on Mar 31, 2025

Employee Count

83 as on May 31, 2025

Similar Companies

Innovist & 1796 more

View ThriveCo's full profile

ThriveCo is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
ANVEYA LIVING PRIVATE LIMITED CIN: U74999KA2018PTC114208 , India, Active	Jun 22, 2018	₹50 - ₹100 Cr (As on Mar 31, 2025)	76 (As on Aug 31, 2025)

ThriveCo has raised a total funding of $1.46M over 4 rounds. Its first funding round was on Oct 09, 2019. ThriveCo has 2 institutional investors and 37 angel investors.

Here is the list of recent funding rounds of ThriveCo:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 21, 2024	1808030	Seed	2193112	1877803	6432871	9076979
Dec 16, 2021	1949731	Seed	5457238	1183080	1480653	8425320
Apr 10, 2021	7162292	Angel	3292762	4032616	Arjun Biren Vaidya & 15 more	Prakriti Agarwal & 5 more

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View details of ThriveCo's funding rounds and investors

The founders of ThriveCo are Saurav Patnaik and Vivek Singh. Vivek Singh is the CEO of ThriveCo.

Here are the details of ThriveCo's key team members:

Saurav Patnaik: Co-Founder of ThriveCo. They are also an angel investor in 1 startup.
Contact Info: 1 email address
Vivek Singh: Co-Founder & CEO of ThriveCo.

View details of ThriveCo's Founder profiles and Board Members

ThriveCo's employee count trend

ThriveCo has 83 employees as of May 25. The total employee count is 12.0% lower than what it was in May 24. Here is ThriveCo's employee count trend over the years:

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Top competitors of ThriveCo include Innovist, Pilgrim and mCaffeine. Here is the list of Top 10 competitors of ThriveCo, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Innovist 2018, Gurugram (India), Acquired	Retailer of personal care products for hair skin and sun	$19.2M	72 Ventures, Sauce & 51 others	78/100
2nd	Pilgrim 2019, Mumbai (India), Series B	Online brand offering multi-category natural beauty care products	$50M	Fireside Ventures, Vertex Ventures & 53 others	76/100
3rd	mCaffeine 2015, Mumbai (India), Series C	Retailer of caffeinated skin and hair care products	$48.4M	Amicus Capital Partners, Paragon Partners ... & 99 others	74/100
4th	Honasa Consumer 2016, Gurugram (India), Public	Retailer of beauty and personal care products with digital presence	$126M	Fireside Ventures, Peak XV Partners & 17 others	73/100
5th	Be Bodywise 2021, Mumbai (India), Funding Raised	Online brand offering multi-category beauty, health, and wellness products	-	Soonicorn Capital	69/100
6th	The Good Glamm Group 2015, Delhi (India), Deadpooled	Brand of beauty and personal care products	$352M	L'Occitane, Amazon & 62 others	66/100
7th	MyGlamm 2015, Mumbai (India), Unfunded	Platform for beauty and personal care products	-	-	65/100
8th	Plum 2013, Thane (India), Series C	Internet first brand of vegan skincare, haircare, body care, and fragrance products	$51.7M	Unilever Ventures, Faering Capital & 5 others	65/100
9th	Believe 2019, Singapore (Singapore), Series C	Manufacturer of vegan and cruelty free halal certified personal products	$81.2M	Jungle Ventures, Accel & 21 others	64/100
10th	WishCare 2019, Kolkata (India), Seed	Retailer of skincare and hair care products for personal grooming	$2.4M	Unilever Ventures, Twenty Nine Capital Partners ... & 1 others	63/100
99th	ThriveCo 2018, Bengaluru (India), Seed	Online brand offering multicategory beauty products	$1.46M	Ananta Capital, Rukam Capital & 37 others	31/100

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Founders (largest shareholder) own 55.87%, Funds own 10.01%, Enterprises own 20.00% and Angels own 6.47%. The net worth of ThriveCo's founders is INR 83.8Cr as of Apr 23, 2024. The cap table displayed below is for ANVEYA LIVING PRIVATE LIMITED which is the legal entity associated with ThriveCo.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	55.87%	83.8Cr	5220618	1633237	7862589	9103187
Fund	10.01%	15Cr	8509336	9768993	2967463	2036804
Rukam Capital	9919812	8262484	8572864	7677115	5466491	6720384
Enterprise	20.00%	30Cr	7402627	6689627	3464767	6164127
Angel	6.47%	9.7Cr	106426	347855	487998	480016
Sachin Uppal	0	0	0	0	0	0
Vineet Singh	0	0	0	0	0	0
Atul Arun	0	0	0	0	0	0
ESOP Pool	7.65%	11.5Cr	9774632	1476702	9980206	8272857
Total	100.00%	150Cr	2513691	9078911	4353535	7148176