When was Tone founded?

Tone was founded in 2017 and raised its 1st funding round 2 years after it was founded.

Where is Tone located?

Tone is headquartered in Boston, United States.

How many employees does Tone have?

As of Mar 31, 2026, the latest employee count at Tone is 2.

Is Tone a funded company?

Tone is a funded company, having raised a total of $7.55M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 19, 2019.

When was the latest funding round of Tone?

Tone's latest funding was a $***** Seed round on Oct 06, 2020, with participation from 4 investors.

Where does Tone rank among its competitors?

Tone ranks 198th amongst 1031 active competitors, of which 228 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Nitro Commerce, which secured $5M in Aug, 2025.

Who are the top competitors of Tone?

Tone's top competitors include Klaviyo, Yotpo and Riskified. Among them, Nitro Commerce secured the most recent funding round in August, 2025.

Tone - 2026 Company Profile, Team, Funding & Competitors

Company Details

Tone is a provider of a marketing platform for businesses. It uses AI-based proprietary technology to increase the revenue of the e-commerce store through text message conversations. Its product offerings include text messages recover for abandoned checkouts through emails, engage visitors with LiveTex, SMS campaigns, and more. The solution can be integrated directly onto Shopify, Magento, or custom e-commerce platform.

Website: www.tonemessaging.com/
Social
Email ID: *****@tonemessaging.com

Key Metrics

Founded Year

2017

Location

Boston, United States

Stage

Acqui-Hired

Total Funding

$7.55M in 3 rounds

Latest Funding Round

Seed, Oct 06, 2020, $*****

Investors

Bling Capital & 7 more

Ranked

198^th among 1031 active competitors

Employee Count

2 as on Mar 31, 2026

Similar Companies

Springbot & 524 more

View Tone's full profile

Tone has raised a total funding of $7.55M over 3 rounds. Its first funding round was on Jun 19, 2019. Its latest funding round was a Seed round on Oct 06, 2020 for $*****. 4 investors participated in its latest round. Tone has 8 institutional investors.

Here is the list of recent funding rounds of Tone:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 06, 2020	6624885	Seed	2770611	2244065	9824404	4432438
Aug 03, 2020	7971675	Seed	3268774	1844009	4990590	6178399
Jun 19, 2019	4627103	Seed	5988086	9438467	8307076	1249515

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View details of Tone's funding rounds and investors

The founders of Tone are Tivan Amour and Kyle Weidman.

Here are the details of Tone's key team members:

Tivan Amour: Co-Founder & CEO of Tone and founder of 1 other company.
Kyle Weidman: Co-Founder VP of Operations of Tone.

View details of Tone's Founder profiles and Board Members

Tone's employee count trend

Tone has 2 employees as of Mar 26. Here is Tone's employee count trend over the years:

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Top competitors of Tone include Klaviyo, Yotpo and Riskified. Here is the list of Top 10 competitors of Tone, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Sands Capital & 22 others	81/100
2nd	Yotpo 2011, New York City (United States), Series F	Cloud-based marketing platform for e-tailers	$436M	Bessemer Venture Partners, Access Industries ... & 34 others	76/100
3rd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Genesis Partners & 21 others	73/100
4th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	Insight Partners, Shasta Ventures & 6 others	71/100
5th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Origin Capital, Herald Investment Management ... & 5 others	71/100
6th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 29 others	70/100
7th	Ravelin Technology 2014, London (United Kingdom), Acquired	Provider of AI-native fraud and abuse prevention solutions for merchants	$37.2M	Amadeus Capital, Passion Capital & 11 others	69/100
8th	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	68/100
9th	Nitro Commerce 2023, Gurugram (India), Series A	AI-driven marketing automation platform for e commerce businesses	$6.8M	Rukam Capital, Lead Angels & 32 others	66/100
10th	Zoovu 2010, Boston (United States), Series C	Provider of AI-based customer engagement solutions for e-commerce businesses	$200M	ProVen VCT, FTV Capital & 9 others	65/100
198th	Tone 2017, Boston (United States), Acqui-Hired	Provider of marketing platform for businesses	$7.55M	Day One Ventures, 122 West Ventures & 6 others	34/100