When was Tone founded?

Tone was founded in 2017 and raised its 1st funding round 2 years after it was founded.

Where is Tone located?

Tone is headquartered in Boston, United States.

How many employees does Tone have?

As of Aug 31, 2026, the latest employee count at Tone is 2.

Is Tone a funded company?

Tone is a funded company, having raised a total of $7.55M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 19, 2019.

When was the latest funding round of Tone?

Tone's latest funding was a $***** Seed round on Oct 06, 2020, with participation from 4 investors. Its primary sector is E-Commerce Enablers. In United States, the E-Commerce Enablers sector has seen $1.2B in funding in 2026 to date.

Where does Tone rank among its competitors?

Tone ranks 245th amongst 1381 active competitors, of which 218 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Topsort, which secured an undisclosed amount in Nov, 2025.

Who are the top competitors of Tone?

Tone's top competitors include Klaviyo, Riskified and Rokt Technologies. Among them, Topsort secured the most recent funding round in November, 2025.

Tone - 2026 Company Profile, Team, Funding & Competitors

Company Details

Tone is a provider of a marketing platform for businesses. It uses AI-based proprietary technology to increase the revenue of the e-commerce store through text message conversations. Its product offerings include text messages recover for abandoned checkouts through emails, engage visitors with LiveTex, SMS campaigns, and more. The solution can be integrated directly onto Shopify, Magento, or custom e-commerce platform.

Website: www.tonemessaging.com/
Social
Email ID: *****@tonemessaging.com

Key Metrics

Founded Year

2017

Location

Boston, United States

Stage

Acqui-Hired

Total Funding

$7.55M in 3 rounds

Latest Funding Round

Seed, Oct 06, 2020, $*****

Investors

Bling Capital & 7 more

Ranked

245^th among 1381 active competitors

Employee Count

2 as on Aug 31, 2026

Similar Companies

Magnetic & 439 more

View Tone's full profile

Tone has raised a total funding of $7.55M over 3 rounds. Its first funding round was on Jun 19, 2019. Its latest funding round was a Seed round on Oct 06, 2020 for $*****. 4 investors participated in its latest round. Tone has 8 institutional investors.

Here is the list of recent funding rounds of Tone:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 06, 2020	3876480	Seed	1337164	4725587	2255384	4489070
Aug 03, 2020	4429830	Seed	3533959	4567626	3988641	5102011
Jun 19, 2019	3321148	Seed	9490032	2659557	8977808	5551729

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View details of Tone's funding rounds and investors

The founders of Tone is Tivan Amour.

Here are the details of Tone's key team members:

Tivan Amour: Co-Founder & CEO of Tone and founder of 1 other company.

View details of Tone's Founder profiles and Board Members

Tone's employee count trend

Tone has 2 employees as of Aug 26. Here is Tone's employee count trend over the years:

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Top competitors of Tone include Klaviyo, Riskified and Rokt Technologies. Here is the list of Top 10 competitors of Tone, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 24 others	81/100
2nd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Genesis Partners & 22 others	74/100
3rd	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	73/100
4th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	SoftBank Vision Fund, Shasta Ventures & 6 others	72/100
5th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Origin Capital, ET Capital & 5 others	70/100
6th	Magnetic 2008, New York City (United States), Acquired	Search retargeting platform	$47.8M	Edison Partners, CRV & 14 others	70/100
7th	Nitro Commerce 2023, Gurugram (India), Series A	Developer of software tools for managing online commerce business operations	$7.81M	Cornerstone Ventures, Catalyst Trusteeship ... & 36 others	68/100
8th	Monetate 2008, Philadelphia (United States), Acquired	Platform offering end to end personalized solution for businesses	$43.9M	Floodgate, OpenView & 11 others	67/100
9th	Topsort 2021, Cambridge (United States), Series A	Provider of an AI-powered platform for retailers to manage advertising businesses	$58M	FJ Labs, Upload & 9 others	66/100
10th	Elastic Path Software 2000, Vancouver (Canada), Series C	API-based enterprise commerce software and content management platform	$149M	Sageview Capital, Yaletown & 5 others	63/100
245th	Tone 2017, Boston (United States), Acqui-Hired	Provider of marketing platform for businesses	$7.55M	Day One Ventures, Bling Capital & 6 others	34/100