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Tower 28 Beauty - About the company

Tower 28 Beauty is a funded company based in Santa Monica (United States), founded in 2018 by Amy Liu. It operates as a Brand of makeup products. The company has 2077 active competitors, including 84 funded and 163 that have exited. Its top competitors include companies like Procter & Gamble, Honest and Douglas.

Company Details

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Email ID
*****@tower28beauty.com
Phone Number
+1 **********
Key Metrics
Founded Year
2018
Location
Santa Monica, United States
Stage
Funding Raised
Investors
Ranked
Employee Count
187 as on Sep 30, 2026
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Tower 28 Beauty's funding and investors

Tower 28 Beauty is a funded company. Tower 28 Beauty has 1 institutional investor.

Tower 28 Beauty's founders and board of directors

Founder? Claim Profile
The founders of Tower 28 Beauty is Amy Liu. Amy Liu is the CEO of Tower 28 Beauty.
Here are the details of Tower 28 Beauty's key team members:
  • Amy Liu: CEO/Founder of Tower 28 Beauty.

Tower 28 Beauty's employee count trend

Tower 28 Beauty has 187 employees as of Sep 26. Here is Tower 28 Beauty's employee count trend over the years:
Employee count trend for Tower 28 Beauty
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Tower 28 Beauty's Competitors and alternates

Top competitors of Tower 28 Beauty include Procter & Gamble, Honest and Douglas. Here is the list of Top 10 competitors of Tower 28 Beauty, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Procter & Gamble
Procter & Gamble
1837, Cincinnati (United States), Public
Provider of FMCG conglomerate products
-
81/100
2nd
Logo for Honest
Honest
2011, Santa Monica (United States), Public
Internet-first brand offering multi-category products for babies and women
$496M
74/100
3rd
Logo for Douglas
Douglas
1910, Dusseldorf (Germany), Public
Retailer offering wide array of perfumes
$259M
73/100
4th
Logo for L'Occitane
L'Occitane
1976, Paris (France), Public
Beauty and personal care brand
$10M
73/100
5th
Logo for L'Oreal
L'Oreal
1909, Clichy (France), Public
Internet first brand of skin & hair care, and makeup products for men and women
-
70/100
6th
Logo for Glossier
Glossier
2005, New York City (United States), Series E
Internet first brand offering multicategory beauty products
$266M
69/100
7th
Logo for E.L.F Cosmetics
E.L.F Cosmetics
2004, Oakland (United States), Public
Internet first brand offering multi category color cosmetics
-
65/100
8th
Logo for Memebox
Memebox
2012, San Francisco (United States), Series D
Internet first brand offering multi-category beauty products
$193M
63/100
9th
Logo for Sugar Cosmetics
Sugar Cosmetics
2012, Mumbai (India), Series D
Platform offering cosmetic and personal care products
$112M
63/100
10th
Logo for Estee Lauder Companies
Estee Lauder Companies
1946, New York City (United States), Public
Manfacturer of luxury cosmetics
-
62/100
166th
Logo for Tower 28 Beauty
Tower 28 Beauty
2018, Santa Monica (United States), Funding Raised
Brand of makeup products
-
34/100
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Tower 28 Beauty's Investments and acquisitions

Tower 28 Beauty has made no investments or acquisitions yet.

Reports related to Tower 28 Beauty

Here is the latest report on Tower 28 Beauty's sector:

News related to Tower 28 Beauty

Media has covered Tower 28 Beauty for a total of 3 events in the last 1 year, 2 of them have been about partnerships and 1 about company updates.
•
Tower 28 Launches Foundation Line, Marking Largest Product RolloutGlobal CosmeticNews•Aug 21, 2026•Tower 28 Beauty
•
Tower 28 Partners with Toni Bravo for Influencer Collaborationhttps://www.beautyindependent.com/•Jul 21, 2025•Tower 28 Beauty, Sephora
•
Tower 25 Nominated for Best Digital Marketing AgencyNewswire•May 22, 2025•Tower 28 Beauty
•
Shopmy Raises $8M in Series A FundingAI Express•Nov 16, 2022•ShopMy, Tower 28 Beauty, Tatcha, DermStore and 3 others
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