When was Trace founded?

Trace was founded in 2024 and raised its 1st funding round 1 year after it was founded.

Where is Trace located?

Trace is headquartered in San Francisco, United States.

Who is the current CEO of Trace?

Saner Cakir of Trace. They have also founded 1 company.

Is Trace a funded company?

Trace is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Feb 06, 2025.

When was the latest funding round of Trace?

Trace's latest funding was a $***** Seed round on Feb 06, 2025, with participation from 1 investor. Its primary sector is Chatbots. In United States, the Chatbots sector has seen $2.05B in funding in 2026 to date.

Where does Trace rank among its competitors?

Trace ranks 115th amongst 679 active competitors, of which 92 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Clara, which secured $70M in Dec, 2025.

Who are the top competitors of Trace?

Trace's top competitors include Money Forward, Plum and Cleo. Among them, Clara secured the most recent funding round in December, 2025.

Trace - 2026 Company Profile, Team, Funding & Competitors

Trace is a seed company based in San Francisco (United States), founded in 2024 by Saner Cakir and Kayla Lee. It operates as a Provider of AI-powered customer service agents for financial institutions. Trace has raised $500K in funding. The company has 679 active competitors, including 92 funded and 38 that have exited. Its top competitors include companies like Money Forward, Plum and Cleo.

Company Details

Provider of AI-powered customer service agents for financial institutions. These agents handle tasks such as transaction tracking, card applications, fraud complaints, and account lockouts within the institution's systems. The agents operate via secure APIs, providing responses through voice, chat, or email. They are designed to be multilingual, seamless, secure, and compliant with company policies. The technology is built on advanced research and aims to surpass traditional chatbot solutions, offering instant and consistent support with high first-contact resolution rates.

Website: tracetec.co
Social
Email ID: *****@tracetec.co
Phone Number: +1 **********

Key Metrics

Founded Year

2024

Location

San Francisco, United States

Stage

Seed

Total Funding

$500K in 1 round

Latest Funding Round

Seed, Feb 06, 2025, $*****

Investors

Eight Capital Management & 2 more

Ranked

115^th among 679 active competitors

Similar Companies

Cleo & 83 more

View Trace's full profile

Trace has raised a total funding of $500K over 1 round. Its latest funding round was a Seed round on Feb 06, 2025 for $*****. 1 investor participated in its latest round. Trace has 3 institutional investors.

Here is the list of recent funding rounds of Trace:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 06, 2025	7132856	Seed	6989560	3752754	7182154	4769436

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View details of Trace's funding rounds and investors

The founders of Trace are Saner Cakir and Kayla Lee. Saner Cakir is the CEO of Trace.

Here are the details of Trace's key team members:

Saner Cakir: Co-Founder & CEO of Trace.
Contact Info: 1 email address
Kayla Lee: Co-Founder & COO of Trace.
Contact Info: 1 email address

View details of Trace's Founder profiles and Board Members

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Top competitors of Trace include Money Forward, Plum and Cleo. Here is the list of Top 10 competitors of Trace, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Money Forward 2012, Minato City (Japan), Public	Personal Finance Management with Multiple Account aggregation	$42.9M	Mizuho Bank, Isetan Mitsukoshi Holdings & 22 others	86/100
2nd	Plum 2016, London (United Kingdom), Series B	AI-based automated spend management platform for individuals	$75.8M	Venture Friends, Ventura Capital & 54 others	78/100
3rd	Cleo Wilmington (United States), Series C	Provider of cloud and AI-based chatbots for personal finance	$175M	LocalGlobe, Balderton Capital & 54 others	77/100
4th	Mint 2006, Mountain View (United States), Acquired	Provider of online personal finance management tools	$78.5M	Pitango, Morgenthaler & 10 others	76/100
5th	axio 2013, Bengaluru (India), Acquired	Provider of an online lending platform offering point of sale financing	$206M	Amazon, Ribbit Capital & 32 others	75/100
6th	Expensify 2008, San Francisco (United States), Public	Provider of expense management software, corporate cards, and travel booking	$27.8M	OpenView, Barracuda & 11 others	74/100
7th	Monarch 2018, Covina (United States), Series B	Online platform for expense management for couples, advisors, and employers	$94.8M	Forerunner, Menlo Ventures & 6 others	73/100
8th	Fintonic 2012, Madrid (Spain), Series C	App-based platform for personal financial management and personal loans	$54.8M	ING Ventures, Square One Capital & 7 others	71/100
9th	Clara 2014, Cuauhtemoc (Mexico), Series B	An end-to-end corporate payment solution for companies	$204M	GGV Capital, DST Global & 41 others	70/100
10th	Toss 2011, Seoul (South Korea), Series G	Provider of an app-based platform for banking investment and insurance management	$1.25B	HSG, Goodwater Capital & 42 others	69/100
115th	Trace 2024, San Francisco (United States), Seed	Provider of AI-powered customer service agents for financial institutions	$500K	Eight Capital Management, Treeo VC & 1 others	36/100